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Inbound Marketing Blog

Discover Precisely What To Blog About To Market Your Business

A regular question from business owners and directors, when the topic of blogging pops up in conversation is

Yikes, what to blog about? No-one will be interested in that...?


Directors and CEOs are coming round to the idea that blogging has huge value to the business community, essentially being a free way to get qualified traffic.

However, in many cases, the task of blogging is allocated to the marketing department or a third party marketing provider. This type of blogger believes it is sufficient to upload posts solely about charitable donations, your latest product launches, new accreditations and employee events - traditional press release style articles aimed at broadcasting how great the company is. To them, that's what marketing does.

And when no enquiries or customers are forthcoming, it is decided that blogging is a waste of time and effort.

But how do you search online for answers?

3 Reasons To Choose Inbound Marketing Over What You Are Doing Now

1. The Internet has killed the sales pitch as we knew it

The women of the world (and their menfolk) have a laptop, tablet or mobile phone within easy reach.  Every buyer has the power to research before picking up the phone to enquire or setting foot in a store - whether they are a commercial purchaser or consumer.

It really is the death of salesmen like Willy Loman and the Glengarry Glen Ross guys.  No longer do purchasers rely on salesmen for the information they need to make a decision.  The days when someone could sit in your living room and refuse to leave until your husband signed on the dotted line are gone. 

Nurturing Leads To Feed Your Sales


Bingo! You've put in the hard yards and your Marketing Machine is working.

Your blog posts are bringing in FREE traffic from Google. Your website is starting to produce leads, people are signing up for your downloads and all is well with the world. But...

What next? What to do with these shiny new website leads?

Well here are three ways to make sure all that hard marketing does not go to waste. Feed your sales by nurturing leads! Make the most of these people who are genuinely interested in your products or services.

How To Write The Best Inbound Sales Tweets

So many business people hate social media. They view social selling as a bunch of people on Facebook or Twitter, who only shout about buying their products all the time.  

It's no different from the other interruptive, distracting traditional marketing methods that they hate.

How To Attract Your Ideal Client

It's all very well getting traffic to your website, but how useful are those visitors? Are these people the right people? Will they help your business grow?

You've done the prep work and increased your online visibility. That's great, you're on your way, but now you must focus on your ideal client and entice these prospects to your website.

Generating sales leads - without these 3 things your website will fail!

 

One of the main reasons for investing in a website in the first place is for it to generate sales leads or enquiries. Without a steady stream of leads, businesses of any size will struggle to grow. Even the best sales team with the most effective sales tactics will fail without leads.

Marketing At Halloween - How Dynamic Security Companies Can Sell More Burglar Alarms

When was the last time you sat down and thought, "I'm going to do a blog post about Halloween to help my business!" Never? Probably... 

But tailoring the content you produce around public holidays such as Halloween and Christmas is something you should be doing to promote your business. 

I'm not suggesting you bring out a range of bat-shaped CCTV cameras... but instead, you need to think about what problems these different holidays and events can bring to your target audience and utilise this in one of Inbound Marketing's favourite tactics - blog writing.

Discounted Website & Digital Marketing for Low Carbon Businesses

Lollipop are very excited to announce that there is an opportunity to get a discount of up to 40% off the cost of your website and/or digital marketing  if you are an eligible start up or SME based in Essex, Kent or East Sussex.

Access new EU Funding to expand and develop your low carbon business

If you are a small business selling low carbon solutions and are based in the Essex, Thurrock, Southend, Kent, Medway or East Sussex region then you might be eligible for support for your projects targeting improving sustainability. 

Until Spring 2019, the LOCASE (Low Carbon Across the South East) project can provide match funded grants of £1,000 to £10,000 to enable businesses in the low carbon sector to expand and develop through marketing and website development

Have you been wondering why your website isn't getting many visitors?

Or saying 'I'm sure my website should be producing more enquiries!'

There's never been a better time to contact Lollipop.  Give us a call on 01702 476517 to get started.

To get your discounted website and/or digital marketing, remember:

How To Work Out Your Digital Marketing Budget

 

When Inbound Marketing Loses SaaS Customers

I had to take issue in public with a very well known online accounting software company recently. And what I learned was that some SaaS companies are trying to embrace the Delight section of Inbound Marketing by responding to enquiries by email.

Whilst this could not strictly be viewed as nurturing existing clients in the recognised Inbound Methodology, it is an attempt by Geeks to resolve customer problems without actually having to physically talk to them.

Done carefully, it could actually be very successful.

However, in this instance, all it did was serve to inflame the situation and lead me to start looking at other providers after nearly two years of monthly subscriptions to this company.

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