Social Media Blog

    Mobile Text Marketing Spam

    [fa icon="clock-o"] March 7, 2013 [fa icon="user"] Jo Shaer [fa icon="folder-open'] Mobile Marketing, Mobile Phones, Mobile Text Message Spam

    mobile-text-message-spamFurther to our post on Mobile Text Marketing, I found this infographic about text message spam.

    Personal Text Marketing Spam

    It was quite timely since I have received three messages in 24 hours from different mobile numbers offering to manage my debt or get me a cheap loan. I don't recall signing up or opting in for any such reminders so I would definitely view these as text marketing spam.

    And there's my problem. I was under the impression that mobile marketing was about giving consent but, according to this article from Social Media Examiner about mobile marketing opt-ins, the very fact that you have filled in your mobile phone number on a form where a point of contact is solicited, this is considered permission for that brand to send you voice or text messages.

    Apparently, there is a Mobile Marketing Association to monitor how technology should manage opt ins.

    If you text a keyword to a shortcode - five digit telephone number - or enter your phone number into a web form, this consitutes a legitimate opt in as long as consumers receive a compliant confirmation message in real time.

    However ring tones and other chargeable premium services are subject to a double opt in, which means that there is a confirmation message which needs to be acknowledged.

    Why These Text Marketing Messages Are Spam

    But going back to the offers to solve my debt solution, the fact is that I don't have any debt and so I certainly did not enter my phone number on a website relating thereto.

    I can only assume that someone is already selling on databases of mobile phone numbers.

    I have sent the word STOP back to two of the three companies - two had numbers that looked fairly similar and similarly styled content so I suspect they may have come from the same source. The third contained a website address so if I receive any further communications, I shall be contacting them via that about their text marketing spam and the compliance rules.

    Jo Shaer

    Written by Jo Shaer

    Hubspot Certified Partner, Inbound Marketer, Social Media Trainer and Local SEO Specialist. I started this business in 2010 after many years of blogging for pleasure. It is an unregulated industry and a lot of professionals aren’t keeping up to date on the changes. We are at the cutting edge of Google search and keep on top of things so you don’t have to. I can help your business to attract more customers through Inbound Marketing and I can teach you how to use Social Media and Adwords to promote your business if you would rather do it yourself. Adwords Certified Google Partner.

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