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    Who We Follow and Unfollow on Facebook

    [fa icon="clock-o"] January 1, 2012 [fa icon="user"] Jo Shaer [fa icon="folder-open'] Facebook

    Why We Follow and Unfollow on Facebook infographic

    Interesting infographic from NMIncite and Social Media Examiner about why we follow and unfollow people on Facebook. Friends and Frenemies as it was described.

    Who We Follow On Facebook

    The 82% who follow 'people they know in real life' is not really a surprise.

    And I guess neither really is the 8% who trawl the internet following people they find physically attractive, which probably explains the collection of gentlemen who want to be my Facebook friend when I have no clue as to their identity. I suspect I should feel flattered :)

    Who We UnFollow On Facebook

    Over half the unfollows were due to offensive comments and 39% for persistently selling stuff - a warning for all of us who mix business with pleasure a little too often.


    I did smile at the stats which say that men are most likely to use social media for business networking and dating, whilst women are more likely to be looking for discounts and to give positive feedback.

    Jo Shaer

    Written by Jo Shaer

    If you want to grow your business by getting new customers, entering new global markets or increasing your reach on social media, you need to talk to Jo Shaer. She is a real person who cares passionately about the success of your business. Someone you can trust to do the right thing, not the easy thing. From small beginnings as a part time lollipop lady designing websites in her back bedroom, she has grown Lollipop to a limited company with its own office and 4 staff. And she did it using all the techniques that she employs successfully for her clients every day.

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