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    Who We Follow and Unfollow on Facebook

    [fa icon="clock-o"] January 1, 2012 [fa icon="user"] Jo Shaer [fa icon="folder-open'] Facebook

    Why We Follow and Unfollow on Facebook infographic

    Interesting infographic from NMIncite and Social Media Examiner about why we follow and unfollow people on Facebook. Friends and Frenemies as it was described.

    Who We Follow On Facebook

    The 82% who follow 'people they know in real life' is not really a surprise.

    And I guess neither really is the 8% who trawl the internet following people they find physically attractive, which probably explains the collection of gentlemen who want to be my Facebook friend when I have no clue as to their identity. I suspect I should feel flattered :)

    Who We UnFollow On Facebook

    Over half the unfollows were due to offensive comments and 39% for persistently selling stuff - a warning for all of us who mix business with pleasure a little too often.


    I did smile at the stats which say that men are most likely to use social media for business networking and dating, whilst women are more likely to be looking for discounts and to give positive feedback.

    Jo Shaer

    Written by Jo Shaer

    Hubspot Certified Partner, Inbound Marketer, Social Media Trainer and Local SEO Specialist. I started this business in 2010 after many years of blogging for pleasure. It is an unregulated industry and a lot of professionals aren’t keeping up to date on the changes. We are at the cutting edge of Google search and keep on top of things so you don’t have to. I can help your business to attract more customers through Inbound Marketing and I can teach you how to use Social Media and Adwords to promote your business if you would rather do it yourself. Adwords Certified Google Partner.

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