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Fire & Security Marketing Blog

by Jon Law, on July 7, 2019

At Lollipop we make this internet thing work for the Fire & Security industry. This article and its follow up tells you how to succeed in such a crowded market …

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Topics:Leadsinternet marketingwebsite trafficfire & security

by Jo Shaer, on June 27, 2019

In a perfect world every single person who arrives on your Fire & Security website would be a great prospect. They would all want Fire Safety and/or Security Systems. But …

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Topics:ideal customersfire & security

by Jo Shaer, on June 23, 2019

I was chatting with a Fire & Security professional recently. He'd been sent a Google voucher to get started on paid ads. He was VERY EXCITED! I didn't want to …

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Topics:Google Adwordsfire & security

by Jo Shaer, on June 20, 2019

Working in the Fire & Security industry for nearly a decade, we have met some fabulous sales people. Together we make a great team! Lollipop cross the leads into the …

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Topics:fire & securitysales enablement

by Jo Shaer, on June 16, 2019

Have you ever spat feathers about why your inferior Fire & Security competitors seem to get a lot of work that should have YOUR name on it? Their reputation isn't …

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Topics:Buyers Journeyfire & security

by Jo Shaer, on June 12, 2019

A Fire & Security director had been installing some CCTV cameras at the home of a very well known businessman. During his tea break, the owner pulled our hero to …

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Topics:websitesfire & security

by Jo Shaer, on June 8, 2019

"Hey, do you want to, maybe, I dunno, buy some Fire safety or Security systems?" If your sales team asked like that... no one would buy anything! Leads would walk away …

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Topics:fire & security

by Jo Shaer, on May 28, 2019

Really interesting graphic from IFSEC that shows the many opportunities for Fire and Security services listed as a periodic table Can you see any that they have missed? The Security …

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Topics:fire & security

by Tina Brien, on May 20, 2019

Up to 300 care homes are being sold off to independent or small group owners. They're all going to need help with care home security and fire safety so get …

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Topics:website trafficfire & security

by Jo Shaer, on May 17, 2019

Some businesses spend huge amounts of time anguishing over their brand. They write out mission statements and compile prose about ethos. But it's all for nothing if it's just marketing …

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Topics:fire & security

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