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Inbound Marketing Blog

Fake Google Reviews... and what to do about them

The only Google map  listing  enquiries that we dread are the ones that involve fake reviews.

In particular when the business owner tells us that they know it is a fake review because it was left by someone who was never actually a client of their business.

What is a fake Google review?

We had another case this week. One of our regular clients has been in business for 15 years. He has 3 massage clinics with 2 or 3 masseurs at each clinic. These have only ever received 4* and 5* reviews and usually congratulate the masseuse in question.

Then two weeks ago, he received a 1* review. As with many business owners, he took the bad feedback incredibly personally. He told me that he felt as if someone had insulted one of his children!

Why Ambitious MDs Need A Website Traffic Conversion Rate Calculator

5 minute read

To  get a true insight into the success of your website, ambitious MDs with aggressive growth goals need TWO vital pieces of data. Plus a website traffic conversion rate calculator to make sense of these data!

First is Traffic - How much does your website get?

Traffic is the number of visitors who find your website. It's a great barometer of how visible your business is online. And, of course:

No traffic = no sales

3 Annoying Reasons Why Your Website Traffic Is Only Boosting Your Ego

6 minute read

It happened again this week. The Managing Director of a fire and security systems installer told me that he didn't need any help with his website because it already got loads of traffic.

Sorry guys but, as he chundered on about how many people were visiting his website, I couldn't help thinking about the proverbial "big sports car = small p***s" analogy.

Being a lady, I held my tongue and asked my default question in this scenario.

Sounds great! How many of them are turning into Leads.... or, better still, Customers?

I don't know, I get a report every month from the guy who does my marketing. They told me I was getting lots of site visitors so I was very excited. 

Lovely... But. here's 3 annoying reasons why those thousands of website visitors may ONLY be boosting your EGO, not your business.

1.  Spam bots and ghost traffic can't become customers

Are UK Therapists Making The Most Of Their Google My Business Map Listing?

If you're a therapist, there's big news from Google My Business map listings.

2 New LinkedIn Search Hacks - Don't Waste Your Cash On Sales Navigator

Further to our post on 7 Essential Tips For Savvy Business Owners On The New LinkedIn, here's some more in depth tips on LinkedIn's  Advanced Search.

This option has been moved to the high end Premium packages. But all is not lost and you don't have to upgrade immediately - it just takes a fraction longer to find your prospects.

New LinkedIn search for Job Title 

7 Essential Tips For Savvy Business Owners On The New LinkedIn Layout

Following the new LinkedIn update, hundreds of users took to the platform to publicly throw their toys out of the pram. Many were quick to announce the cancellation of their Premium Business account or their abandonment of the platform altogether.

It was not so much the new Linkedin layout that was the problem, but the removal of some popular features in the free and Premium Business packages. This forced users to consider an upgrade to the considerably more expensive Sales Navigator or Recruiter packages.

But, to be brutally honest, unless you are a sales person who is working the numbers game and you have to make hundreds of new connections every week in order to achieve your quota, you should not consider upgrading to a premium account until you have utilised all the features of the free account.

And, despite the nay-sayers, the latest upgrade gave huge amounts of potential to those of us who like the power of free.

I have listed them here in my own personal order of importance, along with a couple of gotchas.

How To Calculate Your Customers' Lifetime Value

Your Customers' Lifetime Value (LTV)  is one of those metrics that keep your Finance Director up at night.

My Digital Business Angel

Some people start their business using an Angel to provide them with a life-changing financial investment.

Lollipop began after an Angel invested something rather different and, sadly, we found ourselves reflecting on a life cut far too short last week.

An introduction to internet marketing

Will My Benfleet Google Map Listing Put Off National Visitors?

At my recent presentation for Networking on Sea in Southend, one of the attendees asked a question about their Google Map Listing. It's an area  that confuses a lot of Managing Directors and Marketing Managers.

Assent Risk Management are a consultancy firm providing ISO consultancy for Information Security, Health & Safety and other standards. They help companies across the UK and Europe and have sub-contracted consultants based all around the UK. However, their "main base" (head office where all the major admin and legwork is done) is based in Benfleet, Essex.

Get Customers To Come To You in Southend and Colchester

In May, I gave a presentation on how to get customers to come to you for business people at Essex Chambers' networking breakfast at the Mercury Theatre in Colchester. Click more to see the slides from that presentation in this blog post and to learn where you can get hands on training at a fraction of the usual cost!

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