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Inbound Marketing Blog

Google 360 Virtual Tour - Should Your Fire & Security Business Invest?

We talk to a lot of Fire & Security directors. You tell us that you are always looking for quick ways to generate more Traffic and Leads from your websites. It's the best way to get new customers!

One of the latest options is to invest in a Google 360 Virtual Tour of your premises.

Google Virtual Tours are neither 3d nor video. They are Street View inside. Street View? Yes, you know when you look at Google Maps and you can place the little orange man onto an area and then see what it actually looks like there – from the satellite view.

These Virtual Tours give a 360 degree view of the inside of your premises. They look impressive. But is it worth the investment? 

Lollipop answer the vital questions that Fire & Security professionals need to know.

Will a Google Maps Virtual Tour affect your online search presence?

LinkedIn: Crap For Enquiries? Not For This Fire & Security Company

"LinkedIn's crap," a Fire & Security director told me. "It takes all day and doesn't result in any worthwhile enquiries!"

Are you feeling the same frustration?

But why is that?

Fire & Security - How To Choose A Digital Marketing Agency

Fire & Security directors beware of expensive mistakes!

Neither the marketing guy who cold called you nor the one you know through your networking breakfast will have the skills and experience to sell more fire protection and security systems.

How do I know? We regularly meet colleagues from your industry who are repenting their first marketing investment.

They hired the smooth talking, shark-tooth necklace-wearing consultant who promised to publish 100 tweets and some blog posts every month. Or they listened to the promises of an experienced old-school marketer who said promoting your business for two days a week would be all you needed.

Take a deep breath and consider these two things:

  • What exactly have they promised to do for you?
  • And is it what you actually need?

Marketing At Halloween - How Dynamic Security Companies Can Sell More Burglar Alarms

When was the last time you sat down and thought, "I'm going to do a blog post about Halloween to help my business!" Never? Probably... 

But tailoring the content you produce around public holidays such as Halloween and Christmas is something you should be doing to promote your business. 

I'm not suggesting you bring out a range of bat-shaped CCTV cameras... but instead, you need to think about what problems these different holidays and events can bring to your target audience and utilise this in one of Inbound Marketing's favourite tactics - blog writing.

The Most Dangerous Conversation In Your Fire & Security Office

You've been marketing your Fire & Security business website for a few months now. Suddenly one of your admin staff pipes up.

I don’t think we need to carry on doing marketing,” 

Why’s that?

Well most of the leads come from existing customers

Now, this comes from the person who deals with your enquiries before passing them to sales. You should take notice, right?


This is one of the most dangerous conversations that can ever happen in the back office of your Fire & Security business.

You're teetering on the edge of a precipice! That unskilled, ill-informed 'back of an envelope' analysis is well-intended. Heed it at your peril... It will harm your business...

S/he is about to poop all over your sales!

How To Convert Fire & Security Leads Into Sales

How many people who visit your website give you their contact information and become a lead? And, more importantly, how many of those leads actually become customers who give you their money?

For the Fire & Security directors we speak to, those statistics are the most frustrating thing about your website - whether you’re a local company or the largest of the national brands.

The vast majority of traffic that comes to your site does one thing.

It leaves, never to return!

So, what percentage of people who make it to your website become a lead and then a customer?

1 out of 1000? 1 out of 10,000?

Honesty Counts – How Fire & Security Companies Blow It But Don’t Know It!

Honest and trustworthy. That’s how the Fire & Security companies we speak to describe themselves. When a customer is putting the safety and security of their family, staff and clients in your hands, it’s critical!

How do your clients know? You have the NSI Gold and SSAIB accreditations to back it up, that’s how.

But what if we told you, this hard-earned reputation is being risked by large numbers of companies because they chose the wrong Fire &  Security Systems Marketer?

Honesty is critical to your business. So why put your reputation on the line because of one easily avoidable mistake?

That is what we saw on a Fire & Security website last week. Is your business a victim too?

Avoid Disaster - How Not To Choose Your Fire & Security Systems Marketer

Hands up if it makes you hopping mad when scumbag Fire & Security installers rip off customers with poor quality workmanship!

Hypocrisy In The Fire & Security Industry...

It’s become a bit of a ritual.

Every day on LinkedIn I look out for the latest Fire & Security cheap option pictures.

You know the ones. Wiring hanging out of alarm control panels. Fire extinguishers as door stops. Rusty Fire extinguishers. CCTV cameras sited in stupid places. Fire doors blocked by dart boards.

My news feed cup runneth over - it's clear that going DIY or cheap makes you all very cross!

Commercial and Home Security Systems Marketing - Success in 3 Simple Phases

Hellooo! If you’re reading this, you’ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is she’s sent you to the right place!

Alternatively you might have clicked a link on social media or one of the ads that we have been running trying to FIND YOU! 


If you’re like most of the Fire & Security people we talk to, you’re unhappy with the miserable marketing results you’re getting from your website. It does nothing for you.

You’re desperate to understand how to market your security systems business effectively.

You want results…

You want hot enquiries not hot air!

Want to speak to a human?  Book a call with an expert.

Just want to research? Read on...