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by Jo Shaer, on December 11, 2019

Fire & Security companies across the country struggle with acquiring NEW leads. A sales person from one company I spoke with recently told me that there had been: NO leads …

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Topics:Leadsdigital marketingfire & security

by Jo Shaer, on November 27, 2019

Your online marketing can get your Fire & Security company found in a city 20 miles away but it's very hard to get people to click on your listing - …

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Topics:fire & security

by Jo Shaer, on November 20, 2019

Fire & Security directors are great fans of the FAQs page on their website. They all want one. But this popular page is completely misused by most companies. The FAQs …

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Topics:Leadsfire & security

by Jo Shaer, on November 17, 2019

Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their …

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Topics:digital marketingfire & security

by Jo Shaer, on November 13, 2019

It's a sobering thought but it is one of the staple pieces of advice from any business coach - work ON your Fire & Security business not IN it. Otherwise, …

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Topics:Leadsfire & security

by Jo Shaer, on November 10, 2019

Jon and I learned a huge secret about selling Fire & Security products whilst at a yoga workshop recently! Yup, I hear you. What on earth does yoga have to …

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Topics:fire & securitysales enablement

by Jo Shaer, on November 7, 2019

I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media …

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Topics:Leadsdigital marketingfire & security

by Jo Shaer, on November 3, 2019

I've met a lot of Fire & Security installers, surveyors and engineers who have been asking themselves this HUGE question. They are excellent at installing systems. They hate working FOR …

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Topics:Leadsfire & security

by Jo Shaer, on October 27, 2019

Did you know that you can have a custom URL for your Fire & Security Facebook Page? Also known as a vanity URL, it gives your Page an easy-to-find and …

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Topics:facebook marketing tipsfire & security

by Jo Shaer, on October 23, 2019

Telemarketing sounds like the ideal strategy to generate more home security leads. And sales. Get your admin team to call as many homeowners in your area as possible. Then ask …

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Topics:small business marketingfire & security

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