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Inbound Marketing Blog

Reasons To Be Cheerful - G-D-P Ahrr!

As I woke up this morning, I listened to a meditation by Deepak Chopra who encourages you to view everything with love, compassion, joy and equanimity and think of obstacles as opportunities in disguise.

It made me think of Ian Dury and his reasons to be cheerful and I started to hum...

However, my next thought was about the coming day and the tasks I have to do involving GDPR. I immediately felt resentful and grumpy.

I have spend hundreds of pounds getting my Privacy Policy right and putting an unticked checkbox on my contact forms to allow people to agree that they want my marketing… and yet it still isn’t enough… because of all the spammy wankers out there.

Love, compassion, joy and equanimity, Jo!

Why Hire A Digital Marketing Agency?

Why would I hire a digital marketing agency?

That sounds expensive! Those guys ALL drive expensive sports cars!

Unfortunately, owners and managing directors with this blinkered attitude can end up with some serious business growth issues.

Here are the plain facts! You should use an agency if:

Don't Choose Your Digital Marketing Employee Until You Read This Blog Post

Many of the owners and executives who manage their own digital marketing are dissatisfied with their ability to acquire new customers and generate sales revenue from new and existing customers.  

So what's the answer? How do you get more bang for your buck without having to increase the demands on your own non-existent spare capacity?

Inbound Success: How Superior Digital Marketing Led To A £200k Pipeline For A Local Fire & Security Company

Local SMEs in service industries are always seen as the Cinderellas of content marketing! But Lollipop's experience in the Fire & Security industry, combined with a client who matched their own passion and determination to give the best possible service, resulted in an overwhelming success story.

A security system is often a grudge buy made only to keep the insurance company happy. And buyers are usually motivated by price alone. The decision process can go on for months as they compare alternative suppliers.

The industry is split as follows:  4  well known, national brands take over half the available market, leaving a large number of smaller businesses and one man bands to fight over what is left. It's a tough place to be.

Lollipop have been achieving digital marketing success for the smaller businesses in the Fire & Security niche since 2010.  It was one of the reasons that we were chosen to work with Blake Fire & Security Systems in our home town of Southend-on-Sea. They wanted us to apply all that experience and expertise to their business and get more customers from the wider areas of Essex and London.

Get Digital Marketing Help With A Partner Agency

Because a well designed digital marketing strategy carries the workload of an entire team, a one person marketing department will always struggle to do everything you need to promote your business 

If You've Already Employed A Family Member To Do Your Digital Marketing, Don't Read This. It'll Break Your Heart

Once you realise that a significant part of your business growth relies on getting more traffic, leads and customers to your website, you have to make a decision about who is going to do the digital marketing to make it happen!
Obviously, it's a decision you need to get right. This blog post will help you decide if a family member is the right choice for your business...

Freelance Digital Marketing vs Employee vs Agency 

Freelance digital marketing might be the right option for you if you have a gap in one particular aspect of promoting your business. 

[WARNING] Read This Before Promoting A Trusted Staff Member To Digital Marketing Manager

You know the only way to attract the right type of traffic, leads and customers to your website is to start doing effective digital marketing. However,  with a tight marketing budget finding a way to fill that gap is going to require some hard thinking.  

You have acknowledged that you don't have the skills or the time to do your digital marketing for yourself but your profit and loss says you can’t afford to hire a full-time digital marketing manager or outsource the role to an expert. It's a conundrum that this post will help you solve!

Is A Digital Marketing Apprentice The Answer For Your Business Growth?

There are lots of Government incentives to promote hiring a Digital Marketing Apprentice. The apprenticeship levy on larger enterprises means that smaller companies don’t have to pay the full (or indeed any of the) cost of apprentice tuition. There are also additional monetary incentives to take on younger people and those from less advantaged areas. The lower than minimum wage for apprentices is, of course, very affordable.

Don't Be A Contentious Nightmare - 5 Ways Professional Services Can Get More Customers

I had a call this week from an accountant who wanted my help to improve his rankings and get more customers.  It did not augur well when he introduced himself as a "contentious nightmare" but still hoped that I would be able to find a way to help him!