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Inbound Marketing Blog

2 New LinkedIn Search Hacks - Don't Waste Your Cash On Sales Navigator

Further to our post on 7 Essential Tips For Savvy Business Owners On The New LinkedIn, here's some more in depth tips on LinkedIn's  Advanced Search.

This option has been moved to the high end Premium packages. But all is not lost and you don't have to upgrade immediately - it just takes a fraction longer to find your prospects.

New LinkedIn search for Job Title 

7 Essential Tips For Savvy Business Owners On The New LinkedIn Layout

Following the new LinkedIn update, hundreds of users took to the platform to publicly throw their toys out of the pram. Many were quick to announce the cancellation of their Premium Business account or their abandonment of the platform altogether.

It was not so much the new Linkedin layout that was the problem, but the removal of some popular features in the free and Premium Business packages. This forced users to consider an upgrade to the considerably more expensive Sales Navigator or Recruiter packages.

But, to be brutally honest, unless you are a sales person who is working the numbers game and you have to make hundreds of new connections every week in order to achieve your quota, you should not consider upgrading to a premium account until you have utilised all the features of the free account.

And, despite the nay-sayers, the latest upgrade gave huge amounts of potential to those of us who like the power of free.

I have listed them here in my own personal order of importance, along with a couple of gotchas.

How To Calculate Your Customers' Lifetime Value

Your Customers' Lifetime Value (LTV)  is one of those metrics that keep your Finance Director up at night.

My Digital Business Angel

Some people start their business using an Angel to provide them with a life-changing financial investment.

Lollipop began after an Angel invested something rather different and, sadly, we found ourselves reflecting on a life cut far too short last week.

An introduction to internet marketing

Will My Benfleet Google Map Listing Put Off National Visitors?

At my recent presentation for Networking on Sea in Southend, one of the attendees asked a question about their Google Map Listing. It's an area  that confuses a lot of Managing Directors and Marketing Managers.

Assent Risk Management are a consultancy firm providing ISO consultancy for Information Security, Health & Safety and other standards. They help companies across the UK and Europe and have sub-contracted consultants based all around the UK. However, their "main base" (head office where all the major admin and legwork is done) is based in Benfleet, Essex.

Get Customers To Come To You in Southend and Colchester

In May, I gave a presentation on how to get customers to come to you for business people at Essex Chambers' networking breakfast at the Mercury Theatre in Colchester. Click more to see the slides from that presentation in this blog post and to learn where you can get hands on training at a fraction of the usual cost!

How To Create A Good LinkedIn Profile

If you're a Managing Director or Sales Professional who wants to know how to create a good LinkedIn profile that attracts your ideal customers and helps them to want to connect with you, read on...

Publish Posts on Your Google My Business Map Listing

We're excited to share the news of a brilliant new update from Google My Business for your map listing!

You can now create and publish posts with news of Offers or Events or Products/Services  that can be seen and clicked by people viewing your listing in Maps or on the Knowledge Panel on the right hand side of some search results.

New Menu/Service URL Field On Google My Business Maps For UK Therapists

If you're a therapist, there's big news from Google My Business map listings.

2 Ways Your Bad Website Design Is Killing Your Business!

A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.

But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It's got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?

Many of the business owners we talk to complain that their website isn't generating the leads and enquiries they expect. But almost all of them fail to realise that they are suffering from bad website design

The clue is in the job title - a web designer’s specialty lies in the design of the website. Now, don’t get me wrong, the design is a critical element that provides the first WOW! when a human arrives at your site. However, a sexy website does not automatically mean it is successful at generating enquiries and customers.

In fact, a bad website design often results in completely the oppposite.

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