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Inbound Marketing Blog

Lollipop Approved By Trading Standards

A few weeks ago, Lollipop were officially approved by Trading Standards!

Becoming a "Buy With Confidence" scheme member means that our company has been listed on their website as a trusted trader.  

Why Customer Service and CRM Software Make A Great Double Act

Imagine you get a call from an angry customer explaining that the product you sold them has malfunctioned in some way. You send an employee to fix it or ask them to return the product for a replacement. Sorted.

But what happens if the same customer rings back with the same problem?

It might not happen often but, if it does, that customer is  going to be understandably frustrated.

And when they realise the call handler has no recollection of the previous incident because either they are a different employee or they have dealt with hundreds of enquiries since then, the caller gets even more annoyed.

It doesn't look good.

Even though it stands for customer relationship management, many businesses don't often use the words customer service and CRM in the same sentence...

Lollipop's Approach To Inbound Marketing In 4 Simple Steps!

A few weeks ago I filled in for my manager while he was on holiday and attended a BNI Southend networking event

I chose to do my one minute pitch on our Inbound Marketing service - but not in the traditional sense. When I talk about attracting visitors, converting leads and closing customers, I'm often left with blank faces and confused expressions...

So instead, I explained it in a way that is more relatable and human friendly; The Lollipop way.

Top 10 Most Annoying Sales Calls

I have been on the receiving end of far too many sales calls that left me wanting to put the phone down fast, and I'm definitely not alone! This new survey from the American Management Association asked 1,100 buyers about the sales tactics and behaviours they found the most irritating. Here’s what they said, starting with their top answer:

How To Connect On LinkedIn With Your Ideal Prospects

Once you’ve defined the companies who fit your Ideal Buyer Profile and the Buyer Personas who work for those companies, you need to work out how you’re going to connect with them.

You can have hundreds of ideal prospects listed on the best free CRM for small businesses but, if none of them know who you are or how you can help them, it's a waste of time.

The State of Inbound noted that 42% of salespeople they surveyed said that prospecting is the most difficult part of the sales process – but in many cases that’s probably because they are doing it all wrong.

How To Replace LinkedIn Tags with Hubspot CRM Properties

The Hubspot CRM is a great replacement for all the free users of LinkedIn who are missing the Notes & Tags options.

Here's how to set up properties on your Hubspot CRM to replace LinkedIn tags without having to fork out for a premium account.

Just go to Settings in the black navigation bar, find edit your contact properties or add new properties and then select Manage. 

Next, click the blue Create a new property button and you will see this pop up. These properties will then appear on your Contact cards as a field for you to complete and which you can use to filter your contacts as you require.

Why Losing LinkedIn Tags & Notes For Free Accounts Is Not A Problem

If you’re waking up with the new updated LinkedIn layout, one of the best features will now be missing from your free version – the mini CRM that allowed you to manage your relationships on the platform.

Previously, underneath each profile that you visited was a section where you could make notes and reminders about that connection. It showed your most recent interactions and could be ‘tagged’ with a series of labels that allowed you to filter your connections by the things that were common to them.

But not any more – unless you want to pay about £75/month to get the LinkedIn Premium Sales Navigator package.

So what can you do to replace LinkedIn tags and notes?

Get The Free Sales CRM from Hubspot

Fortunately, Hubspot have stepped into the breach with their free CRM which actually works much better than the old LinkedIn version, in most cases.

Identifying Who To Add To Your Sales Pipeline

You’ve got your CRM, your simple sales pipeline, the stages are set up and you’re raring to go! Let me at those prospects!!!

How To Use LinkedIn To Find Customers

Last year LinkedIn was great for finding customers. 

In 2016, you could do an Advanced Search that would allow you to put in the Job Title of your ideal customer, the ideal industry and a radius within which they were located. Press a button and LinkedIn would search through your 1st, 2nd and 3rd connections plus any Groups that you had joined and produce a list of likely candidates. It would even allow you to save that list and automatically update it for you when anyone new joined LinkedIn who met your criteria.

However, that feature is now severely curtailed in 2017 for free accounts.  

But all is not lost - you just need to be a bit more industrious and innovative. And, in some ways, the lack of automation will actually improve the way you select your list of potential prospects. It forces you to be more selective about who you add to your sales pipeline.  Read on to find out how to use LinkedIn to find customers in 2017.

Best CRM For Small Business - Why We Vote For Hubspot

The free Hubspot Sales CRM is an amazing piece of kit for small business executives. Not only can it handle up to 1,000,000 contacts, it can manage both your sales pipelines AND keep track of your orders post-sale.

Not just for Sales, this CRM actually manages your Orders too!

What makes Hubspot the best CRM for small business is its simplicity and versatility. As well as providing a great sales pipeline, the Deal Stages work just as well for running the process of taking a customer from their initial purchase through the manufacture of their order to their final sales payment and delivery.

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