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Inbound Marketing Blog

How Lollipop Put A Manufacturing Website On The First Page Of Google

After some great successes getting businesses in the world of manufacturing onto the first page of Google, Lollipop were keen to do it all over again!

Transforming business growth by improving revenue is a huge passion for us. We genuinely care about your concerns and helping you achieve the success you deserve.

When you win, we win.

So we set out to find new customers where we could replicate our proven process.

How Lollipop Can Get Better Results For Your Website

One of our first clients worked for two industrial manufacturing companies.  In the downturn after 2008, she was very worried about the lack of enquiries that were coming in and asked us to take a look at one of the businesses.

After a roaring success  through creating a website and digital marketing strategy that stopped their problems with a feast/famine order cycle, we were eventually invited to spread some Lolly magic to the second business which was in dire straits. 

How Lollipop Can Get Your Business In Front Of The Right People

At Lollipop, our #1 task is to get your business in front of the right people - the ones most likely to want to buy your product or service.

But we don't restrict ourselves to the most obvious sources for generating leads. It's all about finding out where your ideal buyers are hanging out and making sure that you are there too. 

Having this attitude  means that we get work from the strangest of places - as well as via the world wide web. And we employ the same attitude to help our clients to find their ideal customers.

Talking of unusual places to find customers, one of Lollipop's  first clients was someone that Jon and I both

Reasons To Be Cheerful - G-D-P Ahrr!

As I woke up this morning, I listened to a meditation by Deepak Chopra who encourages you to view everything with love, compassion, joy and equanimity and think of obstacles as opportunities in disguise.

It made me think of Ian Dury and his reasons to be cheerful and I started to hum...

However, my next thought was about the coming day and the tasks I have to do involving GDPR. I immediately felt resentful and grumpy.

I have spend hundreds of pounds getting my Privacy Policy right and putting an unticked checkbox on my contact forms to allow people to agree that they want my marketing… and yet it still isn’t enough… because of all the spammy wankers out there.

Love, compassion, joy and equanimity, Jo!

Why Hire A Digital Marketing Agency?

Why would I hire a digital marketing agency?

That sounds expensive! Those guys ALL drive expensive sports cars!

Unfortunately, owners and managing directors with this blinkered attitude can end up with some serious business growth issues.

Here are the plain facts! You should use an agency if:

Don't Choose Your Digital Marketing Employee Until You Read This Blog Post

Many of the owners and executives who manage their own digital marketing are dissatisfied with their ability to acquire new customers and generate sales revenue from new and existing customers.  

So what's the answer? How do you get more bang for your buck without having to increase the demands on your own non-existent spare capacity?

Inbound Success: How Superior Digital Marketing Led To A £200k Pipeline For A Local Fire & Security Company

Local SMEs in service industries are always seen as the Cinderellas of content marketing! But Lollipop's experience in the Fire & Security industry, combined with a client who matched their own passion and determination to give the best possible service, resulted in an overwhelming success story.

A security system is often a grudge buy made only to keep the insurance company happy. And buyers are usually motivated by price alone. The decision process can go on for months as they compare alternative suppliers.

The industry is split as follows:  4  well known, national brands take over half the available market, leaving a large number of smaller businesses and one man bands to fight over what is left. It's a tough place to be.

Lollipop have been achieving digital marketing success for the smaller businesses in the Fire & Security niche since 2010.  It was one of the reasons that we were chosen to work with Blake Fire & Security Systems in our home town of Southend-on-Sea. They wanted us to apply all that experience and expertise to their business and get more customers from the wider areas of Essex and London.

Get Digital Marketing Help With A Partner Agency

Because a well designed digital marketing strategy carries the workload of an entire team, a one person marketing department will always struggle to do everything you need to promote your business 

If You've Already Employed A Family Member To Do Your Digital Marketing, Don't Read This. It'll Break Your Heart

Once you realise that a significant part of your business growth relies on getting more traffic, leads and customers to your website, you have to make a decision about who is going to do the digital marketing to make it happen!
Obviously, it's a decision you need to get right. This blog post will help you decide if a family member is the right choice for your business...

Freelance Digital Marketing vs Employee vs Agency 

Freelance digital marketing might be the right option for you if you have a gap in one particular aspect of promoting your business.