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Fire & Security Marketing Blog

by Jo Shaer, on September 15, 2019

Since 2010, we have discussed business growth with a lot of Fire & Security company owners from across the country. More and more, we are hearing them say that they …

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Topics:fire & security

by Jo Shaer, on September 12, 2019

The stats say that Fire & Security Reviews play a huge role in getting new business. 86% of consumers read reviews for local businesses. 84% of people trust online reviews …

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Topics:google maps listingfire & security

by Jo Shaer, on September 5, 2019

Sometimes, the human race makes me sigh! You put up a post that is designed to help people and some smartass thinks it's open season on your Fire & Security …

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Topics:Facebook for Businessfire & security

by Jo Shaer, on August 28, 2019

You're looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners. Great! So you set up a Facebook …

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Topics:Facebook for Businessfire & security

by Jo Shaer, on August 21, 2019

One of the questions I get asked most often by Fire & Security personnel is can a competitor could steal your customers via LinkedIn. When you accept connection requests from …

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Topics:LinkedInfire & security

by Jo Shaer, on August 15, 2019

We've all been there! You're talking fire safety or security to a homeowner or the buyer for a commercial business. You've given your best sales pitch. And the lead responds: …

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Topics:fire & securitysales enablement

by Jo Shaer, on August 6, 2019

Selling a Fire and Security System to a small to medium sized manufacturing company is no easy task. Manufacturers are always trying to keep their costs to a minimum. And …

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Topics:Manufacturingfire & securitysales enablement

by Jo Shaer, on July 29, 2019

If you're someone who likes to connect with everyone - customers and competitors - on LinkedIn, here's something you need to know. By default, your 1st-degree connections can see your …

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Topics:LinkedInfire & security

by Jo Shaer, on July 23, 2019

Starting to scale your Fire & Security marketing? The great news is that you've got plenty of tools to choose from. With so many options, getting started has never been …

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Topics:fire & security

by Jo Shaer, on July 14, 2019

The point of YOUR LinkedIn profile is to attract potential new buyers of Fire & Security systems. And to connect with them. I look at a lot of LinkedIn profiles …

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Topics:LinkedInfire & security

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