Hands up if it makes you hopping mad when scumbag Fire & Security installers rip off customers with poor quality workmanship!
It’s become a bit of a ritual.
Every day on LinkedIn I look out for the latest Fire & Security cheap option pictures.
You know the ones. Wiring hanging out of alarm control panels. Fire extinguishers as door stops. Rusty Fire extinguishers. CCTV cameras sited in stupid places. Fire doors blocked by dart boards.
My news feed cup runneth over - it's clear that going DIY or cheap makes you all very cross!
Hellooo! If you’re reading this, you’ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is she’s sent you to the right place!
If you’re like most of the Fire & Security people we talk to, you’re unhappy with the miserable marketing results you’re getting from your website. It does nothing for you.
You’re desperate to understand how to market your security systems business effectively.
You want results…
You want hot enquiries not hot air!
Want to speak to a human? Book a call with an expert.
Just want to research? Read on...
Have you ever said: "LinkedIn doesn't work for our industry!"?
We have run many 1-2-1 training consultations for Company Directors on LinkedIn. Attendees leave with sure-fire training on how to get the best from LinkedIn for their industry.
And here are our top 5 tips for the Fire & Security market:
1. Complete Your LinkedIn Headline
Your Headline is the most important part of your LinkedIn profile.
It's the first thing that anyone sees about you in Google if they search for your name. And your headline is something that is easy to control so make it count!
Most of the profiles that we see say Fire Engineer or Security Director or Owner. And then the name of the Business. That's a waste of some of your 150 characters.
Talk about your specialist areas. Fire & Security is a crowded marketplace so just adding words like Fire or Security isn't going to make you stand out enough for LinkedIn to display your profile for searches around those keywords.
Think about the areas where you have had the most impact and mention those in your headline. Is that for the domestic market with home automation? Do your best skills lie with fire protection or access control in the commercial sector?
What problem can you solve for people? What are the benefits of working with you and your company?
Help LinkedIn and Google to understand what you do and who you can help. Then they can rank your profile in a search for that keyword on their platform.
2. Stop Competitors From Seeing Your Customers
OK, this may sound a bit like sour grapes, but I'm going to say it anyway.
In an extremely crowded market place, Fire & Security Systems Installers are starting to understand that it takes more than just word of mouth, bell boxes and vans to keep the enquiries rolling in.
It's no longer enough to have a pretty online brochure with some snaps of your bell box and your van. You now need a website that attracts warm leads who are ready to book a site survey. Plus articles that educate and inform visitors researching alarm and CCTV systems.
But how can you get your website in front of those people who are searching for the best way to protect their domestic or commercial properties?
Looking for a way to increase website traffic to your Fire & Security website?
After some great successes getting businesses in the world of manufacturing onto the first page of Google, Lollipop were keen to do it all over again!
Transforming business growth by improving revenue is a huge passion for us. We genuinely care about your concerns and helping you achieve the success you deserve.
When you win, we win.
So we set out to find new customers where we could replicate our proven process.
One of our first clients worked for two industrial manufacturing companies. In the downturn after 2008, she was very worried about the lack of enquiries that were coming in and asked us to take a look at one of the businesses.
After a roaring success through creating a website and digital marketing strategy that stopped their problems with a feast/famine order cycle, we were eventually invited to spread some Lolly magic to the second business which was in dire straits.
At Lollipop, our #1 task is to get your business in front of the right people - the ones most likely to want to buy your product or service.
But we don't restrict ourselves to the most obvious sources for generating leads. It's all about finding out where your ideal buyers are hanging out and making sure that you are there too.
Having this attitude means that we get work from the strangest of places - as well as via the world wide web. And we employ the same attitude to help our clients to find their ideal customers.
Talking of unusual places to find customers, one of Lollipop's first clients was someone that Jon and I both