Why the Fire & Security Engineer Shortage Is Also a Marketing Capacity Problem

Marketing Works. But Only if You Can Deliver. At Lollipop, we help Fire & Security businesses stand out and win work with trust-building marketing. But more and more often, we hear the same thing from our clients:

“We can’t grow because we can’t find the engineers to do the work.”

Continue reading “Why the Fire & Security Engineer Shortage Is Also a Marketing Capacity Problem”

Beating Feast and Famine For Fire and Security Installation Companies

Fire and Security installation companies often find themselves trapped in a challenging roller coaster of feast and famine, where periods of overwhelming workload alternate with stretches of under-utilisation and financial strain.

We often see it on LinkedIn… installation companies reaching out to request help from other engineers because they have too much work. Then other installers offering to help because they have spare capacity.

Continue reading “Beating Feast and Famine For Fire and Security Installation Companies”

ISO Certification: The Marketing Advantage Fire & Security Companies Are Ignoring

For Fire & Security companies, standing out in a competitive market requires more than just great products and services—it also requires credibility. One of the most powerful ways to build that trust is through ISO certification.

But there is more than one type of ISO certification! Continue reading “ISO Certification: The Marketing Advantage Fire & Security Companies Are Ignoring”

Should You Use AI in Your Fire & Security Marketing?

We are often asked: Should you use AI in your Fire & Security Marketing?

And the simple answer is yes. BUT  ALWAYS with a human editor.

Having been using AI since late 2022, we know that just letting a bot loose on your marketing on its own is going to lead to disappointing, unsuccessful and potentially damaging results! Continue reading “Should You Use AI in Your Fire & Security Marketing?”

Unlocking Growth: The Role of Fire and Security Accreditations

We saw what you did there…. Set up your own business… but choosing not to get Fire and Security Accreditations.

A lot of Fire & Security engineers set up on their own because they know they can do a better job than their current employer.

In the beginning, they get a few jobs because they can charge less than a bigger company. These happy customers start recommending them.

The newbie Fire & Security company can also take on work subcontracting for bigger organisations. Continue reading “Unlocking Growth: The Role of Fire and Security Accreditations”

Fire and Security Trade Shows – Old school Hi-Viz

Fire and Security trade shows are a great way for any Fire or Security company to make a splash in the UK market. They could be your secret weapon to outshine your competitors.

Hardly new but the benefits are potentially huge and could blast your Fire & Security business to new heights. That’s certainly the feedback that Lollipop from their customers who exhibited at events this year. Continue reading “Fire and Security Trade Shows – Old school Hi-Viz”

How to Get A Fire & Security Maintenance Contract Customer to Switch to a New Supplier

“It’s almost impossible to get a Fire & Security Maintenance Contract Customer to switch to a new supplier”

OR IS IT?

We often hear the complaint from Fire & Security people that…

It’s really hard… Damn near impossible to get…

A Fire or Security maintenance customer to switch to a new supplier.

But what if I tell you, there is a way?

Would you be interested? Continue reading “How to Get A Fire & Security Maintenance Contract Customer to Switch to a New Supplier”

Not Just Fire & Security Marketing

On one fateful day in March 2020, Lollipop’s revenue from Fire & Security marketing imploded.

With just a couple of incoming phone calls, Jo learned the sphincter-clenching, gut-curdling truth about what it meant to be specialists…

Total vulnerability to an external event over which we had no control. Continue reading “Not Just Fire & Security Marketing”