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by Jo Shaer, on April 29, 2015

In an industry that has very little regulation, Lollipop Local has realised that we have to start helping business owners to sort the wheat from the chaff when it comes …

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Topics:PPC

by Jo Shaer, on April 26, 2015

I really hate spammy SEO Emails But, by responding, you just encourage them to try again. You confirm that you are a real person and, therefore, give them an audience …

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Topics:SEO

by Jo Shaer, on April 24, 2015

When I first started working in the City back in 1979, the top job in any business was the Managing Director or Senior Partner. However, after limited companies became public …

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Topics:Inbound Marketing

by Jo Shaer, on April 23, 2015

I was reminded of this cold call that I received whilst watching Paul Lemberg giving advice for sales people on cold calling in a webinar I watched recently. It's advice that Managing Directors …

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Topics:Inbound Marketing

by Jo Shaer, on April 22, 2015

One of the most important tasks for a Fire & Security sales person is to engage with your latest/most recent connections. There's not a lot of point in reaching out …

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Topics:LinkedInfire & security

by Jo Shaer, on April 19, 2015

With the election propaganda piling up on the doormat and an unexpected visit from our MP whilst we were still in our pyjamas, I was reminded that it's getting closer …

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Topics:Inbound Marketing

by Jo Shaer, on April 18, 2015

We are very excited to announce that we are now Award Winning Employers! In our first year as employers of Apprentices, we've had to get to grips with all sorts …

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Topics:Inbound Marketing

by Jo Shaer, on April 15, 2015

I came across a great webinar from Perry Marshall with Paul Lemberg this week all about sales. First he dealt with why you should have sales people and what type of people to employ …

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Topics:Inbound Marketing

by Jo Shaer, on April 13, 2015

I came across a great webinar from Perry Marshall with Paul Lemberg this week all about sales. First Paul covered the thorny subject of whether you are actually a business …

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Topics:Inbound Marketing

by Jo Shaer, on April 12, 2015

I was in the office last week and Alex, the young lady who normally answers our phones, was in the kitchen making me a nice cup of herbal tea. So, …

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Topics:BloggingInbound Marketing

by Jo Shaer, on April 11, 2015

Looking back through our files of pitches that have been presented at BNI and Women In Business, there are two that really stand out. Jon's juggling and my hat change …

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Topics:Facebook

by Jon Law, on April 9, 2015

Selling ice to an Eskimo, as the adage goes, is an impressive achievement. Manage that and you can sell anything to anyone. The feat would involve all manner of dubious …

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Topics:Inbound Marketing

by Jon Law, on April 7, 2015

Mary Portas was on radio Five Live the day the Top 20 UK Superbrands list was announced. I do like Mary Portas in the secret shopper and as usual she …

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Topics:Inbound Marketing

by Jo Shaer, on April 4, 2015

Facebook Offers are a FREE way to bring customers to your bricks and mortar shop/office or online ecommerce store (or both) by promising a discount or freebie. How do Facebook …

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Topics:Facebook

by Jon Law, on April 2, 2015

Managing a business leaves us short on time. We’re always busy and there’s barely enough time to get everything done let alone have the time to get involved with marketing …

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by Jo Shaer, on April 1, 2015

I was checking out some Hubspot-based keywords today. I wanted to see where Lollipop Local ranks for Hubspot Partner in Essex when I noticed a rather unusual entry on the …

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Topics:BloggingSEO

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