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by Robert Ellis, on August 28, 2015

The buyer's journey is the research process that takes place leading up to a purchase. It can help marketers to understand consumer behaviour and it keeps the buyer as a central …

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Topics:Inbound MarketingManufacturing

by Jo Shaer, on August 27, 2015

Many manufacturers don't believe they need to consider lead generation. They say their regular clients have been with them for a long time and that new business comes via word …

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Topics:Managing DirectorsManufacturing

by Jo Shaer, on August 24, 2015

Conversion Rate Optimisation (CRO) is a figure that is becoming more and more important for business owners. The conversion rate is the ratio of visitors to your website that become …

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Topics:Inbound MarketingLeads

by Jo Shaer, on August 23, 2015

Manufacturers are investing a lot of money and time into innovations that would allow greater visibility and digital identity for their products on the factory floor. And yet so few …

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Topics:Manufacturing

by Jo Shaer, on August 21, 2015

The Consumer Purchasing Decision is a critical factor for all business owners. Google call it the Zero Moment of Truth! But that makes no sense to anyone. What they are …

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Topics:Inbound Marketing

by Jo Shaer, on August 19, 2015

In March 2013, a NESTA report was published which suggested that companies which experienced higher productivity were more likely to experience high growth in sales. And other experts confirmed that, …

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Topics:Productivity

by Jon Law, on August 17, 2015

Digital Marketing works because everybody searches online, including B2B buyers. It’s just so easy to do a quick search online between appointments. In fact, as many as 94% of B2B …

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Topics:Manufacturing

by Jo Shaer, on August 14, 2015

How much should your business spend on marketing? It's a question that many business owners ask themselves on a regular basis... especially when they are bombarded with offers that promise …

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Topics:Marketing

by Jo Shaer, on August 13, 2015

On the BBC this week, the News featured the devaluation of the Chinese currency to allow their manufacturing businesses to compete more easily on the world stage. The Wall Street …

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by Jo Shaer, on August 12, 2015

Jo, you're always going on about publishing quality content that's relevant to your target market. How do I know if I am doing it right? What constitutes quality content? Whether …

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Topics:Blogging

by Robert Ellis, on August 11, 2015

Recently, everybody at Lollipop received their new shiny business cards and I, like everyone else, was very impressed with mine. Yet there is one big omission on the card. Can you …

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Topics:SEOInbound Marketing

by Jo Shaer, on August 10, 2015

As part of Export Week back in May, Francis Maude, the Minister for Trade & Investment has announced a new initiative for First Time Exporters. He said: Last year we …

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Topics:ExportsManufacturing

by Jo Shaer, on August 7, 2015

Shhhh Can you hear it? That's the sound of tumbleweed blowing around a website that no one knows about. It's a BEAUTIFUL website and answers a REALLY IMPORTANT QUESTION that …

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Topics:Inbound Marketing

by Jon Law, on August 5, 2015

While the economy is not booming as such, the recovery is well established. It’s time for a loosening of those B2B belts and a refocusing on the future. Investment in …

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Topics:Manufacturing

by Jo Shaer, on August 4, 2015

If you Google the acronym MQL, the results seem to tell you that an MQL is Metaweb Query Language... but that's not the case in Marketing Land! No, MQL stands for …

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Topics:Leads

by Jo Shaer, on August 3, 2015

Following Markit's UK Business Outlook report from July 13th that indicated UK Business Confidence had climbed to a one-year high, the ONS announced that the UK's economy grew by an estimated 0.7% in the …

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Topics:Manufacturing

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