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by Jo Shaer, on April 29, 2019

Every Fire & Security business is a family business. Because every member of a Fire & Security director’s family will be affected by the decisions you have to make every day …

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Topics:fire & security

by Jo Shaer, on April 25, 2019

Hellooo! If you’re reading this, you’ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is …

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Topics:digital marketingfire & security

by Jo Shaer, on April 25, 2019

Many Fire & Security professionals tell us: Most of our work comes from word of mouth or from having a stand at an event. But exhibitions are a big investment. You …

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Topics:fire & security

by Jo Shaer, on April 20, 2019

Since May 2018, the GDPR has caused lots of confusion for Fire and Security professionals. It has made you look at your marketing and how you store your customers' data …

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Topics:fire & security

by Jo Shaer, on April 15, 2019

I shocked a prospective client last week. He had just realised how much money he had left lying on the table this year. All because his team were making proposals …

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Topics:CRMfire & security

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