by Jo Shaer, on November 27, 2019
Your online marketing can get your Fire & Security company found in a city 20 miles away but it's very hard to get people to click on your listing - …
Read Storyby Jo Shaer, on November 20, 2019
Fire & Security directors are great fans of the FAQs page on their website. They all want one. But this popular page is completely misused by most companies. The FAQs …
Read Storyby Jo Shaer, on November 17, 2019
Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their …
Read Storyby Jo Shaer, on November 13, 2019
It's a sobering thought but it is one of the staple pieces of advice from any business coach - work ON your Fire & Security business not IN it. Otherwise, …
Read Storyby Jo Shaer, on November 10, 2019
Jon and I learned a huge secret about selling Fire & Security products whilst at a yoga workshop recently! Yup, I hear you. What on earth does yoga have to …
Read Storyby Jo Shaer, on November 7, 2019
I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media …
Read Storyby Jo Shaer, on November 3, 2019
I've met a lot of Fire & Security installers, surveyors and engineers who have been asking themselves this HUGE question. They are excellent at installing systems. They hate working FOR …
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Lollipop help ambitious Fire & Security MDs who realise word of mouth is not enough in the 21st century. Our proven process (Websites with TLC) brings in additional leads, site surveys and customers. So you become the Fire & security company everyone wants to work with.