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Jo Shaer

Jo Shaer

"You're not like other marketing agencies, are you?" Nope. No jargon, no BS. Lollipop's proven process is Websites with TLC - Traffic, Leads & Customers. From small beginnings - as a karate black belt and part time lollipop lady who designed websites and explained social media for the local business owners she was seeing across the road - Jo Shaer has grown Lollipop to a Trading Standards Approved company specialising in growing local and national companies in the Fire & Security sector. She cares passionately about YOUR success. You can trust her to keep your business growing by doing the right thing, not the easy thing.

Recent Posts by Jo Shaer:

by Jo Shaer, on November 13, 2019

It's a sobering thought but it is one of the staple pieces of advice from any business coach - work ON your Fire & Security business not IN it. Otherwise, …

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Topics:Leadsfire & security

by Jo Shaer, on November 10, 2019

Jon and I learned a huge secret about selling Fire & Security products whilst at a yoga workshop recently! Yup, I hear you. What on earth does yoga have to …

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Topics:fire & securitysales enablement

by Jo Shaer, on November 7, 2019

I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media …

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Topics:Leadsdigital marketingfire & security

by Jo Shaer, on November 3, 2019

I've met a lot of Fire & Security installers, surveyors and engineers who have been asking themselves this HUGE question. They are excellent at installing systems. They hate working FOR …

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Topics:Leadsfire & security

by Jo Shaer, on October 27, 2019

Did you know that you can have a custom URL for your Fire & Security Facebook Page? Also known as a vanity URL, it gives your Page an easy-to-find and …

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Topics:facebook marketing tipsfire & security

by Jo Shaer, on October 23, 2019

Telemarketing sounds like the ideal strategy to generate more home security leads. And sales. Get your admin team to call as many homeowners in your area as possible. Then ask …

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Topics:small business marketingfire & security

by Jo Shaer, on October 16, 2019

A startling fact was revealed during conversations with the Fire & Security business development managers in London, Liverpool and Birmingham. EXCLUSIVITY OF LEADS IS NOT USUALLY GUARANTEED WTF!!!???? Yup, Lolly …

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Topics:Leadsfire & security

by Jo Shaer, on October 13, 2019

I have just seen a great article on LinkedIn from entrepreneur, James Caan. It's all about what the world's most successful people have in common. Embracing these is going to …

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Topics:fire & security

by Jo Shaer, on October 6, 2019

Why is it that Fire & Security customer retention is not being discussed by more UK directors? The majority of your sales people tell me that: "most of our work …

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Topics:customer lifetime valuefire & security

by Jo Shaer, on October 2, 2019

Everyone loves a competition! Especially being able to win something for nothing. It's a great way to increase your Fire & Security company's visibility in the local community. And to …

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Topics:Leadsfire & security

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