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Jo Shaer

Jo Shaer

"You're not like other marketing agencies, are you?" Nope. No jargon, no BS. Lollipop's proven process is Websites with TLC - Traffic, Leads & Customers. From small beginnings - as a karate black belt and part time lollipop lady who designed websites and explained social media for the local business owners she was seeing across the road - Jo Shaer has grown Lollipop to a Trading Standards Approved company specialising in growing local and national companies in the Fire & Security sector. She cares passionately about YOUR success. You can trust her to keep your business growing by doing the right thing, not the easy thing.

Recent Posts by Jo Shaer:

by Jo Shaer, on March 18, 2019

I received my annual email from the ICO today. Things have changed slightly but most businesses will still need to join up. Here's what you need to know: Does my …

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Topics:fire & security

by Jo Shaer, on March 17, 2019

If your Fire & Security Ad campaign has just one ad group, you're pouring money down the plughole. The biggest mistake I see time and again is hundreds of keywords …

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Topics:PPCfire & security

by Jo Shaer, on March 8, 2019

I talk to a lot of Fire and Security professionals. Many of them ask me to take a look at their website. But if you'd rather take a look yourself, click …

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Topics:website-designfire & security

by Jo Shaer, on March 4, 2019

Love them or loathe them, fruit-based devices are here to stay. And, because there are now so many iPhone and iPad users, Apple are secure enough to be able to …

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Topics:Apple Mapsfire & security

by Jo Shaer, on March 4, 2019

Looking for a way to increase website traffic to your Fire & Security website? Apple no longer have the Google My Business app on their mobile devices by default. Instead, …

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Topics:Apple Mapsfire & security

by Jo Shaer, on March 1, 2019

Don't know what a buyer persona is? Or why your Fire & Security business should have one? Well, you're not alone. But it is a fundamental piece of the digital …

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Topics:Leadsfire & security

by Jo Shaer, on February 26, 2019

I asked a Fire and Security director if his website was working for him. His reply: "It had better be! I paid enough for it!" Question - You don't know …

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Topics:SEOfire & security

by Jo Shaer, on February 20, 2019

Google Adwords or Pay Per Click (PPC) is a great tool in your Inbound Marketing arsenal. Used wisely, it can hugely increase the stream of targeted prospects visiting your Fire & Security website …

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Topics:PPCfire & security

by Jo Shaer, on February 15, 2019

Many Fire & Security businesses get started on Google Ads by accident. You got offered a voucher! Spend £120 this month and you'll get £120 for free next month - that …

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Topics:Google Adwords for beginnersfire & security

by Jo Shaer, on February 11, 2019

There are lots of web designers starting up all over the country. This is great for Fire & Security professionals who want to buy based on price. But, as you know from …

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Topics:websitesfire & security

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