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Jo Shaer

Jo Shaer

"You're not like other marketing agencies, are you?" Nope. No jargon, no BS. Lollipop's proven process is Websites with TLC - Traffic, Leads & Customers. From small beginnings - as a karate black belt and part time lollipop lady who designed websites and explained social media for the local business owners she was seeing across the road - Jo Shaer has grown Lollipop to a Trading Standards Approved company specialising in growing local and national companies in the Fire & Security sector. She cares passionately about YOUR success. You can trust her to keep your business growing by doing the right thing, not the easy thing.

Recent Posts by Jo Shaer:

by Jo Shaer, on September 15, 2019

Since 2010, we have discussed business growth with a lot of Fire & Security company owners from across the country. More and more, we are hearing them say that they …

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Topics:fire & security

by Jo Shaer, on September 12, 2019

The stats say that Fire & Security Reviews play a huge role in getting new business. 86% of consumers read reviews for local businesses. 84% of people trust online reviews …

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Topics:google maps listingfire & security

by Jo Shaer, on September 5, 2019

Sometimes, the human race makes me sigh! You put up a post that is designed to help people and some smartass thinks it's open season on your Fire & Security …

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Topics:Facebook for Businessfire & security

by Jo Shaer, on August 28, 2019

You're looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners. Great! So you set up a Facebook …

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Topics:Facebook for Businessfire & security

by Jo Shaer, on August 21, 2019

One of the questions I get asked most often by Fire & Security personnel is can a competitor could steal your customers via LinkedIn. When you accept connection requests from …

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Topics:LinkedInfire & security

by Jo Shaer, on August 15, 2019

We've all been there! You're talking fire safety or security to a homeowner or the buyer for a commercial business. You've given your best sales pitch. And the lead responds: …

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Topics:fire & securitysales enablement

by Jo Shaer, on August 6, 2019

Selling a Fire and Security System to a small to medium sized manufacturing company is no easy task. Manufacturers are always trying to keep their costs to a minimum. And …

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Topics:Manufacturingfire & securitysales enablement

by Jo Shaer, on July 29, 2019

If you're someone who likes to connect with everyone - customers and competitors - on LinkedIn, here's something you need to know. By default, your 1st-degree connections can see your …

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Topics:LinkedInfire & security

by Jo Shaer, on July 23, 2019

Starting to scale your Fire & Security marketing? The great news is that you've got plenty of tools to choose from. With so many options, getting started has never been …

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Topics:fire & security

by Jo Shaer, on July 14, 2019

The point of YOUR LinkedIn profile is to attract potential new buyers of Fire & Security systems. And to connect with them. I look at a lot of LinkedIn profiles …

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Topics:LinkedInfire & security

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