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Inbound Marketing Blog

Jo Shaer

If you want to grow your business by getting new customers, entering new global markets or increasing your reach on social media, you need to talk to Jo Shaer. She is a real person who cares passionately about the success of your business. Someone you can trust to do the right thing, not the easy thing. From small beginnings as a part time lollipop lady designing websites in her back bedroom, she has grown Lollipop to a limited company with its own office and 4 staff. And she did it using all the techniques that she employs successfully for her clients every day.

Recent Posts

Publish Posts on Your Google My Business Map Listing

We're excited to share the news of a brilliant new update from Google My Business for your map listing!

You can now create and publish posts with news of Offers or Events or Products/Services  that can be seen and clicked by people viewing your listing in Maps or on the Knowledge Panel on the right hand side of some search results.

New Menu/Service URL Field On Google My Business Maps For UK Therapists

If you're a therapist, there's big news from Google My Business map listings.

2 Ways Your Bad Website Design Is Killing Your Business!

A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.

But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It's got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?

Many of the business owners we talk to complain that their website isn't generating the leads and enquiries they expect. But almost all of them fail to realise that they are suffering from bad website design

The clue is in the job title - a web designer’s specialty lies in the design of the website. Now, don’t get me wrong, the design is a critical element that provides the first WOW! when a human arrives at your site. However, a sexy website does not automatically mean it is successful at generating enquiries and customers.

In fact, a bad website design often results in completely the oppposite.

Grand Design or Expensive Mistake - Is Your Website Bad For Business?

It's that horrible moment of truth - the sinking feeling in the pit of your stomach. You suddenly realise that the website you invested so much time and money into is not performing as you had hoped.

And yet, you think it looks great. The designer promised that a stand out design was all that was required for success and lots of customers.

But how much value does your sexy website have? The design and images may look cool but, rather than a 24/7 sales tool that is actively attracting people who are ready to buy, it's turned into nothing more than a static online brochure.

And like all marketing literature, you physically have to give its URL to people. No one actually finds it online unless they search for your business name. You might as well have left it in a box under the table with your leaflets. 

But it's performing even worse than your leaflets because, even when you get people to the site, they are leaving again.

Spending Your Engineering Marketing Budget in 2017

A few months ago, a market research report by Engineering.com reported on the way that engineering companies will be spending their marketing budget in 2017.

Most of the 85 engineering marketers surveyed will be American, so does this ring true for your behaviour as a UK Engineer?

3 Reasons Why Traditional Marketing Is Pants

As an ambitious company you want more customers so your business can grow. But in order to get more customers, you'll need plenty of quality leads for your sales team to talk to.

The Manufacturing Growth Programme

The Manufacturing Growth Programme Grant scheme has been live since the end of 2016 and provides free advice and support to established SME manufacturers who want to grow by increasing turnover or jobs and/or introduce new products/services/processes.

Important Update To Remarketing With Google Analytics

Following on from our recent blog post on the subject of Remarketing and Privacy Policies, Google Analytics users will have received an email from them this morning announcing:

Stalked By Red Boots - Remarketing Smallprint For Businesses


It happens to me a lot! I see a fabulous pair of boots on an online ecommerce site and put them into the shopping basket. Then I look at the price and ask myself whether they will complement any of the outfits that I regularly wear to my networking meetings! Will I actually wear them? I leave the boots in the basket and press the X to escape temptation!
Suddenly, as I move around the internet, the boots are popping up everywhere - on Facebook, YouTube, other websites, even in my gmail.  It’s like being stalked!

Top 10 Most Annoying Sales Calls

I have been on the receiving end of far too many sales calls that left me wanting to put the phone down fast, and I'm definitely not alone! This new survey from the American Management Association asked 1,100 buyers about the sales tactics and behaviours they found the most irritating. Here’s what they said, starting with their top answer:

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