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Jo Shaer

Jo Shaer

"You're not like other marketing agencies, are you?" Nope. No jargon, no BS. Lollipop's proven process is Websites with TLC - Traffic, Leads & Customers. From small beginnings - as a karate black belt and part time lollipop lady who designed websites and explained social media for the local business owners she was seeing across the road - Jo Shaer has grown Lollipop to a Trading Standards Approved company specialising in growing local and national companies in the Fire & Security sector. She cares passionately about YOUR success. You can trust her to keep your business growing by doing the right thing, not the easy thing.

Recent Posts by Jo Shaer:

by Jo Shaer, on January 20, 2020

A few years ago, Lollipop's lead generation activities were pushing around 40 leads a month through a fire and security client's website enquiry form. Happy days! But both Lollipop and …

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Topics:CRMfire & securitysales enablement

by Jo Shaer, on January 15, 2020

A lot of Fire & Security directors like the idea of using a CRM. You will have recognised the sales limitations of the tools you use for job management and …

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Topics:fire & securitysales enablement

by Jo Shaer, on December 11, 2019

Fire & Security companies across the country struggle with acquiring NEW leads. A sales person from one company I spoke with recently told me that there had been: NO leads …

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Topics:Leadsdigital marketingfire & security

by Jo Shaer, on November 27, 2019

Your online marketing can get your Fire & Security company found in a city 20 miles away but it's very hard to get people to click on your listing - …

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Topics:fire & security

by Jo Shaer, on November 20, 2019

Fire & Security directors are great fans of the FAQs page on their website. They all want one. But this popular page is completely misused by most companies. The FAQs …

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Topics:Leadsfire & security

by Jo Shaer, on November 17, 2019

Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their …

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Topics:digital marketingfire & security

by Jo Shaer, on November 13, 2019

It's a sobering thought but it is one of the staple pieces of advice from any business coach - work ON your Fire & Security business not IN it. Otherwise, …

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Topics:Leadsfire & security

by Jo Shaer, on November 10, 2019

Jon and I learned a huge secret about selling Fire & Security products whilst at a yoga workshop recently! Yup, I hear you. What on earth does yoga have to …

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Topics:fire & securitysales enablement

by Jo Shaer, on November 7, 2019

I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media …

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Topics:Leadsdigital marketingfire & security

by Jo Shaer, on November 3, 2019

I've met a lot of Fire & Security installers, surveyors and engineers who have been asking themselves this HUGE question. They are excellent at installing systems. They hate working FOR …

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Topics:Leadsfire & security

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