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Inbound Marketing Blog

Jo Shaer

"You're not like other marketing agencies, are you?" Nope, and we're proud of it. No jargon, no BS. We build websites with TLC - Traffic, Leads & Customers. From small beginnings - as a part time lollipop lady designing websites in her back bedroom for the business owners she was seeing across the road - Jo Shaer has grown Lollipop to a limited company with its own office and 4 staff. She cares passionately about the success of your business. You can trust her to do the right thing, not the easy thing.

Recent Posts

Lollipop... You Are A Winner!

The Lollies were pleased as punch last week to learn that our ethical credentials and commitment to youth employment had resulted in the award of a Bronze Southend Business & Community Charter Award.

Over the last couple of years we have run 3 Apprenticeships and 2 Work Experience opportunities for local young people, as well as taking on a graduate.

2 Vital Website Metrics Your Fire & Security Business Needs To Master

You’ve just finished a great session with your board of directors and you’re buzzing over your company's growth plans for the next three years.  

To achieve your new financial numbers, one of your Goals for the next financial year is to make your website work harder and generate double this year’s tally of COMMERCIAL customers. Because, whilst domestic burglar alarms are your bread and butter, commercial intruder or fire alarm installations with ongoing maintenance contracts are where the real money is!

12 new business customers is a big ask

Like most executives, you think that to make that happen you need to double the amount of traffic that currently visits your website.

And you’ve been down this road before… so you are anticipating the pain in your bank account as it's attacked by rapacious web designers, PPC and SEO salesmen who will promise you the earth if you purchase their help.

But what if I told you that you could reach your goal of doubling the number of business customers that you get from your website without having to increase your website traffic at all?

How Can You Call Your Prospects At Just The Right Time?

A well-timed phone call is a powerful thing. 

Fake Google Reviews... and what to do about them

The only Google map  listing  enquiries that we dread are the ones that involve fake reviews.

In particular when the business owner tells us that they know it is a fake review because it was left by someone who was never actually a client of their business.

What is a fake Google review?

We had another case this week. One of our regular clients has been in business for 15 years. He has 3 massage clinics with 2 or 3 masseurs at each clinic. These have only ever received 4* and 5* reviews and usually congratulate the masseuse in question.

Then two weeks ago, he received a 1* review. As with many business owners, he took the bad feedback incredibly personally. He told me that he felt as if someone had insulted one of his children!

Why Ambitious MDs Need A Website Traffic Conversion Rate Calculator

5 minute read

To  get a true insight into the success of your website, ambitious MDs with aggressive growth goals need TWO vital pieces of data. Plus a website traffic conversion rate calculator to make sense of the information!

First is Traffic - How much does your website get?

Traffic is the number of visitors who find your website. It's a great barometer of how visible your business is online. And, of course:

No traffic = no sales

3 Annoying Reasons Why Your Website Traffic Is Only Boosting Your Ego

6 minute read

It happened again this week. The Managing Director of a fire and security systems installer told me that he didn't need any help with his website because it already got loads of traffic.

Sorry guys but, as he chundered on about how many people were visiting his website, I couldn't help thinking about the proverbial "big sports car = small p***s" analogy.

Being a lady, I held my tongue and asked my default question in this scenario.

Sounds great! How many of them are turning into Leads.... or, better still, Customers?

I don't know, I get a report every month from the guy who does my marketing. They told me I was getting lots of site visitors so I was very excited. 

Lovely... But. here's 3 annoying reasons why those thousands of website visitors may ONLY be boosting your EGO, not your business.

1.  Spam bots and ghost traffic can't become customers

Are UK Therapists Making The Most Of Their Google My Business Map Listing?

If you're a therapist, there's big news from Google My Business map listings.

2 New LinkedIn Search Hacks - Don't Waste Your Cash On Sales Navigator

Further to our post on 7 Essential Tips For Savvy Business Owners On The New LinkedIn, here's some more in depth tips on LinkedIn's  Advanced Search.

This option has been moved to the high end Premium packages. But all is not lost and you don't have to upgrade immediately - it just takes a fraction longer to find your prospects.

New LinkedIn search for Job Title 

7 Essential Tips For Savvy Business Owners On The New LinkedIn Layout

Following the new LinkedIn update, hundreds of users took to the platform to publicly throw their toys out of the pram. Many were quick to announce the cancellation of their Premium Business account or their abandonment of the platform altogether.

It was not so much the new Linkedin layout that was the problem, but the removal of some popular features in the free and Premium Business packages. This forced users to consider an upgrade to the considerably more expensive Sales Navigator or Recruiter packages.

But, to be brutally honest, unless you are a sales person who is working the numbers game and you have to make hundreds of new connections every week in order to achieve your quota, you should not consider upgrading to a premium account until you have utilised all the features of the free account.

And, despite the nay-sayers, the latest upgrade gave huge amounts of potential to those of us who like the power of free.

I have listed them here in my own personal order of importance, along with a couple of gotchas.

How To Calculate Your Customers' Lifetime Value

Your Customers' Lifetime Value (LTV)  is one of those metrics that keep your Finance Director up at night.