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Jo Shaer

Jo Shaer

"You're not like other marketing agencies, are you?" Nope. No jargon, no BS. Lollipop's proven process is Websites with TLC - Traffic, Leads & Customers. From small beginnings - as a karate black belt and part time lollipop lady who designed websites and explained social media for the local business owners she was seeing across the road - Jo Shaer has grown Lollipop to a Trading Standards Approved company specialising in growing local and national companies in the Fire & Security sector. She cares passionately about YOUR success. You can trust her to keep your business growing by doing the right thing, not the easy thing.

Recent Posts by Jo Shaer:

by Jo Shaer, on August 15, 2019

We've all been there! You're talking fire safety or security to a homeowner or the buyer for a commercial business. You've given your best sales pitch. And the lead responds: …

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Topics:fire & securitysales enablement

by Jo Shaer, on August 6, 2019

Selling a Fire and Security System to a small to medium sized manufacturing company is no easy task. Manufacturers are always trying to keep their costs to a minimum. And …

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Topics:Manufacturingfire & securitysales enablement

by Jo Shaer, on July 29, 2019

If you're someone who likes to connect with everyone - customers and competitors - on LinkedIn, here's something you need to know. By default, your 1st-degree connections can see your …

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Topics:LinkedInfire & security

by Jo Shaer, on July 23, 2019

Starting to scale your Fire & Security marketing? The great news is that you've got plenty of tools to choose from. With so many options, getting started has never been …

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Topics:fire & security

by Jo Shaer, on July 14, 2019

The point of YOUR LinkedIn profile is to attract potential new buyers of Fire & Security systems. And to connect with them. I look at a lot of LinkedIn profiles …

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Topics:LinkedInfire & security

by Jo Shaer, on July 12, 2019

Once the site survey is booked, your Fire & Security company has a great chance of getting a new customer. But there's a big difference between a good sales person …

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Topics:website trafficfire & securitysales enablement

by Jo Shaer, on July 10, 2019

If you slice your finger whilst carving the Sunday roast, you will probably talk yourself out of an A&E visit. But if it is bad enough you'll finally take a …

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Topics:websitesfire & security

by Jo Shaer, on June 27, 2019

In a perfect world every single person who arrives on your Fire & Security website would be a great prospect. They would all want Fire Safety and/or Security Systems. But …

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Topics:ideal customersfire & security

by Jo Shaer, on June 23, 2019

I was chatting with a Fire & Security professional recently. He'd been sent a Google voucher to get started on paid ads. He was VERY EXCITED! I didn't want to …

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Topics:Google Adwordsfire & security

by Jo Shaer, on June 20, 2019

Working in the Fire & Security industry for nearly a decade, we have met some fabulous sales people. Together we make a great team! Lollipop cross the leads into the …

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Topics:fire & securitysales enablement

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