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Jo Shaer

Jo Shaer

"You're not like other marketing agencies, are you?" Nope. No jargon, no BS. Lollipop's proven process is Websites with TLC - Traffic, Leads & Customers. From small beginnings - as a karate black belt and part time lollipop lady who designed websites and explained social media for the local business owners she was seeing across the road - Jo Shaer has grown Lollipop to a Trading Standards Approved company specialising in growing local and national companies in the Fire & Security sector. She cares passionately about YOUR success. You can trust her to keep your business growing by doing the right thing, not the easy thing.

Recent Posts by Jo Shaer:

by Jo Shaer, on June 16, 2019

Have you ever spat feathers about why your inferior Fire & Security competitors seem to get a lot of work that should have YOUR name on it? Their reputation isn't …

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Topics:Buyers Journeyfire & security

by Jo Shaer, on June 12, 2019

A Fire & Security director had been installing some CCTV cameras at the home of a very well known businessman. During his tea break, the owner pulled our hero to …

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Topics:websitesfire & security

by Jo Shaer, on June 8, 2019

"Hey, do you want to, maybe, I dunno, buy some Fire safety or Security systems?" If your sales team asked like that... no one would buy anything! Leads would walk away …

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Topics:fire & security

by Jo Shaer, on May 28, 2019

Really interesting graphic from IFSEC that shows the many opportunities for Fire and Security services listed as a periodic table Can you see any that they have missed? The Security …

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Topics:fire & security

by Jo Shaer, on May 17, 2019

Some businesses spend huge amounts of time anguishing over their brand. They write out mission statements and compile prose about ethos. But it's all for nothing if it's just marketing …

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Topics:fire & security

by Jo Shaer, on May 14, 2019

I am often asked whether HubSpot can track Fire & Security website visitors. How is it better than other tools that just give you a report of visitors' IP addresses? …

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Topics:Leadsfire & security

by Jo Shaer, on May 8, 2019

Ian from Blake Fire & Security Systems had to sit down and take a deep breath when he first saw our marketing proposal. "Those are scary numbers!" We get it! You're …

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Topics:digital marketingfire & security

by Jo Shaer, on May 3, 2019

Michael is a FIre & Security company director. He contacted me to say: All our work is through word of mouth and I want to expand. What can you do …

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Topics:website trafficfire & security

by Jo Shaer, on April 29, 2019

Every Fire & Security business is a family business. Because every member of a Fire & Security director’s family will be affected by the decisions you have to make every day …

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Topics:fire & security

by Jo Shaer, on April 25, 2019

Hellooo! If you’re reading this, you’ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is …

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Topics:digital marketingfire & security

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