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Jo Shaer

Jo Shaer

"You're not like other marketing agencies, are you?" Nope. No jargon, no BS. Lollipop's proven process is Websites with TLC - Traffic, Leads & Customers. From small beginnings - as a karate black belt and part time lollipop lady who designed websites and explained social media for the local business owners she was seeing across the road - Jo Shaer has grown Lollipop to a Trading Standards Approved company specialising in growing local and national companies in the Fire & Security sector. She cares passionately about YOUR success. You can trust her to keep your business growing by doing the right thing, not the easy thing.

Recent Posts by Jo Shaer:

by Jo Shaer, on April 12, 2015

I was in the office last week and Alex, the young lady who normally answers our phones, was in the kitchen making me a nice cup of herbal tea. So, …

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Topics:BloggingInbound Marketing

by Jo Shaer, on April 11, 2015

Looking back through our files of pitches that have been presented at BNI and Women In Business, there are two that really stand out. Jon's juggling and my hat change …

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Topics:Facebook

by Jo Shaer, on April 4, 2015

Facebook Offers are a FREE way to bring customers to your bricks and mortar shop/office or online ecommerce store (or both) by promising a discount or freebie. How do Facebook …

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Topics:Facebook

by Jo Shaer, on April 1, 2015

I was checking out some Hubspot-based keywords today. I wanted to see where Lollipop Local ranks for Hubspot Partner in Essex when I noticed a rather unusual entry on the …

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Topics:BloggingSEO

by Jo Shaer, on March 29, 2015

The lovely Tom from Guardian4Security.co.uk asked me this as we went through the Analytics on one of his tools recently. What does direct and referred traffic mean? How is that …

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Topics:Blogging

by Jo Shaer, on March 27, 2015

Over the last few years, we have had phone calls from a number of unhappy business owners begging us to help them because their website has stopped ranking. There are …

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Topics:SEO

by Jo Shaer, on March 26, 2015

Facebook does not give much away for free, especially to business owners. So, when they do, you need to grab hold of it with both hands! Just a couple of …

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Topics:Facebook

by Jo Shaer, on March 24, 2015

Business owners have until 31st March 2015 to apply for their Growth Vouchers. As one of only a very few approved Growth Voucher suppliers in this part of Essex, we …

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Topics:SolicitorsManufacturing

by Jo Shaer, on March 16, 2015

Your best salesperson hands in his notice, works out his gardening leave and then starts using his LinkedIn profile to get in touch with all his contacts. That's when you realise …

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Topics:LinkedInfire & security

by Jo Shaer, on March 9, 2015

Further to our previous posts on changes in 2015, Your Updates on LinkedIn allows you to keep track of your contributions to the platform and how other people are engaging …

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Topics:LinkedIn

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