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Jo Shaer

Jo Shaer

"You're not like other marketing agencies, are you?" Nope. No jargon, no BS. Lollipop's proven process is Websites with TLC - Traffic, Leads & Customers. From small beginnings - as a karate black belt and part time lollipop lady who designed websites and explained social media for the local business owners she was seeing across the road - Jo Shaer has grown Lollipop to a Trading Standards Approved company specialising in growing local and national companies in the Fire & Security sector. She cares passionately about YOUR success. You can trust her to keep your business growing by doing the right thing, not the easy thing.

Recent Posts by Jo Shaer:

by Jo Shaer, on January 10, 2019

Here's to a fruitful 2019 for Fire & Security companies across the UK. What better way to start the New Year than FREE money! Okay, Santa HAS left the building …

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Topics:reaching customersfire & security

by Jo Shaer, on January 7, 2019

Most of the Fire & Security directors we speak to have spent hundreds of pounds getting their Terms of Business right to protect themselves from potential legal problems. But did …

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Topics:digital marketingfire & security

by Jo Shaer, on January 5, 2019

Are you one of the few savvy Fire & Security Directors who sees the value in using LinkedIn to get in front of your ideal customers? Read on for my top …

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Topics:LinkedInfire & security

by Jo Shaer, on January 5, 2019

Are you one of the many Fire & Security directors who has social media symbols on your website? But did you know that there are two types? One that brings …

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Topics:Facebookfire & security

by Jo Shaer, on December 17, 2018

It was the night before Christmas and Eb Scrooge lay in his bed worrying about his fire & security business. He had spent Christmas Eve day going through the books. The …

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Topics:digital marketingfire & security

by Jo Shaer, on November 29, 2018

We talk to a lot of Fire & Security directors. You tell us that you are always looking for quick ways to generate more Traffic and Leads from your websites It's …

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Topics:Google My Businesswebsite traffic

by Jo Shaer, on November 27, 2018

"LinkedIn's crap," a Fire & Security director told me. "It takes all day and doesn't result in any worthwhile enquiries!" Are you feeling the same frustration? But why is that? …

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Topics:LinkedInLeadssales enablement

by Jo Shaer, on November 12, 2018

Fire & Security directors beware of expensive mistakes! Neither the marketing guy who cold called you nor the one you know through your networking breakfast will have the skills and …

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Topics:fire & security

by Jo Shaer, on October 16, 2018

You've been investing in marketing for your Fire & Security business website for a few months. Suddenly one of your admin staff pipes up. “I don’t think we need to …

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Topics:fire & security

by Jo Shaer, on September 24, 2018

How many people who visit your website give you their contact information and become a lead? And, more importantly, how many of those leads actually become customers who give you …

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Topics:sales enablement

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