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Jo Shaer

Jo Shaer

"You're not like other marketing agencies, are you?" Nope. No jargon, no BS. Lollipop's proven process is Websites with TLC - Traffic, Leads & Customers. From small beginnings - as a karate black belt and part time lollipop lady who designed websites and explained social media for the local business owners she was seeing across the road - Jo Shaer has grown Lollipop to a Trading Standards Approved company specialising in growing local and national companies in the Fire & Security sector. She cares passionately about YOUR success. You can trust her to keep your business growing by doing the right thing, not the easy thing.

Recent Posts by Jo Shaer:

by Jo Shaer, on February 26, 2019

I asked a Fire and Security director if his website was working for him. His reply: "It had better be! I paid enough for it!" Question - You don't know …

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Topics:SEOfire & security

by Jo Shaer, on February 20, 2019

Google Adwords or Pay Per Click (PPC) is a great tool in your Inbound Marketing arsenal. Used wisely, it can hugely increase the stream of targeted prospects visiting your Fire & Security website …

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Topics:PPCfire & security

by Jo Shaer, on February 15, 2019

Many Fire & Security businesses get started on Google Ads by accident. You got offered a voucher! Spend £120 this month and you'll get £120 for free next month - that …

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Topics:Google Adwords for beginnersfire & security

by Jo Shaer, on February 11, 2019

There are lots of web designers starting up all over the country. This is great for Fire & Security professionals who want to buy based on price. But, as you know from …

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Topics:websitesfire & security

by Jo Shaer, on January 28, 2019

Many Fire & Security sales people don't realise that it is possible to link to your LinkedIn Company Page from your Personal Profile. It's an important thing to do because: if …

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Topics:LinkedInfire & security

by Jo Shaer, on January 22, 2019

A potential customer contacted you to ask for a free home security survey. You've visited the property and been given a guided tour. You've handed out lots of helpful tips …

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Topics:social mediafire & security

by Jo Shaer, on January 21, 2019

The Skills and Endorsements section is a very important part of any Fire & Security sales person's LinkedIn profile. It's one of the top four places where you should be …

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Topics:LinkedInfire & security

by Jo Shaer, on January 18, 2019

At least 50% of the Fire & Security profiles I see don't link to a LinkedIn Company page. But why is that such a crying shame? Because it means you're missing …

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Topics:LinkedInfire & security

by Jo Shaer, on January 14, 2019

People often tell me that LinkedIn is no good for growing Fire & Security companies. But that's completely WRONG. Here's another top tip from my fabulous sales coach, Rick Roberge …

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Topics:LinkedInfire & security

by Jo Shaer, on January 10, 2019

Here's to a fruitful 2019 for Fire & Security companies across the UK. What better way to start the New Year than FREE money! Okay, Santa HAS left the building …

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Topics:reaching customersfire & security

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