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Jo Shaer

Jo Shaer

"You're not like other marketing agencies, are you?" Nope. No jargon, no BS. Lollipop's proven process is Websites with TLC - Traffic, Leads & Customers. From small beginnings - as a karate black belt and part time lollipop lady who designed websites and explained social media for the local business owners she was seeing across the road - Jo Shaer has grown Lollipop to a Trading Standards Approved company specialising in growing local and national companies in the Fire & Security sector. She cares passionately about YOUR success. You can trust her to keep your business growing by doing the right thing, not the easy thing.

Recent Posts by Jo Shaer:

by Jo Shaer, on November 12, 2018

Fire & Security directors beware of expensive mistakes! Neither the marketing guy who cold called you nor the one you know through your networking breakfast will have the skills and …

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Topics:fire & security

by Jo Shaer, on October 16, 2018

You've been investing in marketing for your Fire & Security business website for a few months. Suddenly one of your admin staff pipes up. “I don’t think we need to …

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Topics:fire & security

by Jo Shaer, on September 24, 2018

How many people who visit your website give you their contact information and become a lead? And, more importantly, how many of those leads actually become customers who give you …

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Topics:sales enablement

by Jo Shaer, on September 14, 2018

Honest and trustworthy. That’s how the Fire & Security companies we speak to describe themselves. When a customer is putting the safety and security of their family, staff and clients …

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Topics:fire & security

by Jo Shaer, on August 11, 2018

Hands up if it makes you hopping mad when scumbag Fire & Security installers rip off customers with poor quality workmanship! This happens even though you work in an industry …

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Topics:digital marketingfire & security

by Jo Shaer, on August 8, 2018

It’s become a bit of a ritual. Every day on LinkedIn I look out for the latest Fire & Security cheap option pictures. You know the ones. Wiring hanging out …

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Topics:fire & security

by Jo Shaer, on July 24, 2018

Have you ever said: "LinkedIn doesn't work for our industry!"? We have run many 1-2-1 training consultations for Company Directors on LinkedIn. Attendees leave with sure-fire training on how to …

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Topics:LinkedInManaging Directorsfire & security

by Jo Shaer, on July 10, 2018

OK, this may sound a bit like sour grapes, but I'm going to say it anyway. As a Fire & Security company director or owner you may prefer to do …

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Topics:digital marketing

by Jo Shaer, on July 4, 2018

Fire & Security is a very crowded market place!  And you now know that it takes more than just word of mouth to keep the enquiries rolling in. But how can you …

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Topics:SEOfire & security

by Jo Shaer, on June 5, 2018

After some great successes getting businesses in the world of manufacturing onto the first page of Google, Lollipop were keen to do it all over again! Transforming business growth by improving …

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Topics:Manufacturingdigital marketing

Social Media Blog

Lollipop loves Social Media. Our blog shows you how to promote your business and convert your website visitors into leads and paying customers. Take a look!

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