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Jo Shaer

Jo Shaer

"You're not like other marketing agencies, are you?" Nope. No jargon, no BS. Lollipop's proven process is Websites with TLC - Traffic, Leads & Customers. From small beginnings - as a karate black belt and part time lollipop lady who designed websites and explained social media for the local business owners she was seeing across the road - Jo Shaer has grown Lollipop to a Trading Standards Approved company specialising in growing local and national companies in the Fire & Security sector. She cares passionately about YOUR success. You can trust her to keep your business growing by doing the right thing, not the easy thing.

Recent Posts by Jo Shaer:

by Jo Shaer, on March 2, 2018

Over the last couple of years, we've spoken to lots of manufacturers and engineers - at events like Southern Manufacturing and Subcon and on the social media platform, LinkedIn, for …

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by Jo Shaer, on February 26, 2018

At Lollipop we talk to loads of small Fire & Security companies. Many of these people have got in touch with us to enquire about a new website or Facebook …

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by Jo Shaer, on February 16, 2018

GDPR - it's just four letters. But they are guaranteed to put fear into the belly of any business owner - because, as the owner or MD, we are the …

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by Jo Shaer, on February 7, 2018

Before we talk about the how, we should probably ask why should your Customers' Lifetime Value (LTV) matters to you or your sales team? It is one of those 'big …

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Topics:customer lifetime value

by Jo Shaer, on February 2, 2018

IT'S FACTORY FRIDAY - AND IT'S FEBRUARY 2ND, GROUNDHOG DAY!!! Which means that I get a chance to revisit the first ever Factory Friday and educate you all about encapsulation! …

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Topics:factory friday

by Jo Shaer, on January 26, 2018

The Lollies had a great Double Whammy this week! Award-winning digital marketing agency Along with two other local businesses, Jon and Jo received our Southend Business & Community Charter Bronze …

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by Jo Shaer, on January 22, 2018

As I said in my blog post earlier this week, I think the latest changes to the Facebook algorithm are unlikely to result in sponsored ads disappearing from your news feed …

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by Jo Shaer, on January 18, 2018

A new client asked us to quote for at least 4 Facebook updates per day as part of their social media management. He said: "The reason our current campaigns are …

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Topics:Facebook for Business

by Jo Shaer, on January 15, 2018

The business owner was almost in tears during our phone call. We have always been at #1 on Google maps but my listing has just disappeared! We have been replaced …

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Topics:google maps listingfire & security

by Jo Shaer, on January 6, 2018

Recently I discovered the Institute for Family Business and their blog. One of the first articles that caught my eye was about Britain's top 10 private family businesses. The list …

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