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Jo Shaer

Jo Shaer

"You're not like other marketing agencies, are you?" Nope. No jargon, no BS. Lollipop's proven process is Websites with TLC - Traffic, Leads & Customers. From small beginnings - as a karate black belt and part time lollipop lady who designed websites and explained social media for the local business owners she was seeing across the road - Jo Shaer has grown Lollipop to a Trading Standards Approved company specialising in growing local and national companies in the Fire & Security sector. She cares passionately about YOUR success. You can trust her to keep your business growing by doing the right thing, not the easy thing.

Recent Posts by Jo Shaer:

by Jo Shaer, on August 11, 2018

Hands up if it makes you hopping mad when scumbag Fire & Security installers rip off customers with poor quality workmanship! This happens even though you work in an industry …

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Topics:digital marketingfire & security

by Jo Shaer, on August 8, 2018

It’s become a bit of a ritual. Every day on LinkedIn I look out for the latest Fire & Security cheap option pictures. You know the ones. Wiring hanging out …

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Topics:fire & security

by Jo Shaer, on July 24, 2018

Have you ever said: "LinkedIn doesn't work for our industry!"? We have run many 1-2-1 training consultations for Company Directors on LinkedIn. Attendees leave with sure-fire training on how to …

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Topics:LinkedInManaging Directorsfire & security

by Jo Shaer, on July 10, 2018

OK, this may sound a bit like sour grapes, but I'm going to say it anyway. As a Fire & Security company director or owner you may prefer to do …

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Topics:digital marketing

by Jo Shaer, on July 4, 2018

Fire & Security is a very crowded market place!  And you now know that it takes more than just word of mouth to keep the enquiries rolling in. But how can you …

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Topics:SEOfire & security

by Jo Shaer, on June 5, 2018

After some great successes getting businesses in the world of manufacturing onto the first page of Google, Lollipop were keen to do it all over again! Transforming business growth by improving …

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Topics:Manufacturingdigital marketing

by Jo Shaer, on April 9, 2018

Why would I hire a digital marketing agency? That sounds expensive! Those guys ALL drive expensive sports cars! Unfortunately, owners and managing directors of Fire & Security companies with this …

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Topics:digital marketing

by Jo Shaer, on April 3, 2018

Many of the Fire & Security business owners and executives who manage their own digital marketing are dissatisfied with the results they are getting. They are concerned about how difficult …

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Topics:digital marketing

by Jo Shaer, on March 30, 2018

Because a well designed digital marketing strategy carries the workload of an entire team, a one person marketing department will always struggle to do everything you need to promote your Fire …

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by Jo Shaer, on March 29, 2018

Once you realise that a significant part of your business growth relies on getting more traffic, leads and customers to your website, you have to make a decision about who …

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Topics:digital marketing

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