A regular question from business owners and directors, when the topic of blogging pops up in conversation is
Yikes, what to blog about? No-one will be interested in that...?
However, in many cases, the task of blogging is allocated to the marketing department or a third party marketing provider. This type of blogger believes it is sufficient to upload posts solely about charitable donations, your latest product launches, new accreditations and employee events - traditional press release style articles aimed at broadcasting how great the company is. To them, that's what marketing does.
And when no enquiries or customers are forthcoming, it is decided that blogging is a waste of time and effort.