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Robert Ellis

Robert Ellis

Inbound and HubSpot Certified, Rob uses his previous experience as a teacher to introduce people to the delights of Inbound Marketing without using all the complicated technical jargon. He speaks in plain English so everyone can understand and, being relatively new to the industry, he asks basic questions that other marketers may have forgotten. Rob is also responsible for the systems and processes at Lollipop.

Recent Posts by Robert Ellis:

by Robert Ellis, on January 29, 2019

Selecting the correct keywords can improve your Fire & Security website's positioning in Google's search results. So it's a crucial part of your Digital Marketing. But, hold your horses! Before we …

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Topics:SEOfire & security

by Robert Ellis, on October 28, 2018

When was the last time you sat down and thought, "I'm going to do a blog post about Halloween to help my business!" Never? Probably... But tailoring the content you …

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Topics:BloggingInbound Marketingsecurity companies

by Robert Ellis, on February 4, 2018

Have you ever used a spreadsheet to store your customer and lead data? Unfortunately, this is lead management at its worst. These customer and lead spreadsheets can become huge and …

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Topics:CRM

by Robert Ellis, on March 2, 2017

Imagine you get a call from an angry customer explaining that the product you sold them has malfunctioned in some way. You send an employee to fix it or ask …

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Topics:CRM

by Robert Ellis, on June 16, 2016

For every business that wants to be found online there needs to be a digital marketing budget, but how much should that budget be? It's generally advised that your total …

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Topics:Inbound Marketing

by Robert Ellis, on April 21, 2016

I just had an argument about using LinkedIn, with the Queen of LinkedIn, Jo Shaer. I expect you can guess who won. However, you probably won't be able to guess what …

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Topics:LinkedIn

by Robert Ellis, on April 4, 2016

Advertising budgets are largely spent on getting new customers to buy a product or service. Globally, millions are spent every single day to achieve this target. Some of the advertising …

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Topics:Inbound Marketing

by Robert Ellis, on March 25, 2016

Social media for manufacturers is an underused asset. For example, as a manufacturer, some of your priorities may currently include: Finding a solution to the skills shortage Increasing reach and …

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Topics:LinkedIn

by Robert Ellis, on March 23, 2016

Innovation. It's a bit of a buzz word in the Manufacturing world, yet most businesses only innovate in one part of their company, and it's usually their machinery. However, being innovative isn't about …

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Topics:Inbound MarketingManufacturing

by Robert Ellis, on March 22, 2016

OK, so this isn't new information. Strategy has always worked far better than individual tactics. Wars are not won using just tactics. Nor markets conquered with single ideas. A well …

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Topics:Manufacturing

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