Since starting work with Fire & Security installers back in 2010, we’ve generated hundreds of thousands of pounds worth of business through blogging.
And, there’s no reason why you shouldn’t be able to, too! But, most Fire & Security professionals get blogging completely wrong. This blog post provides 4 tips on how to get your Fire & Security blogging right! Continue reading “Fire & Security Directors, use these brilliant tips when blogging to attract new customers”
When was the last time you sat down and thought, “I’m going to do a blog post about Halloween to help my business!” Never? Probably…
But tailoring the content you produce around public holidays such as Halloween and Christmas is something you should be doing to promote your business.
I’m not suggesting you bring out a range of bat-shaped CCTV cameras… but instead, you need to think about what problems these different holidays and events can bring to your target audience and utilise this in one of Inbound Marketing’s favourite tactics – blog writing.
Continue reading “Marketing At Halloween – How Dynamic Security Companies Can Sell More Burglar Alarms”
I get a lot of emails telling me about broken links. It’s because I run a lot of big sites with lots of blog posts. One of the downsides is that the links to some of the sources quoted in those blog posts stop working. The website is taken down. Or the link itself changes when there is a website upgrade.
If a reader of one of those blog posts clicks on that link, they will arrive on a page that shows a 404 error message. That doesn’t give a good experience for that reader.
A recognised strategy for linkbuilding is to reach out to blogmasters about broken links and suggest a substitute link.
But there’s always a problem with these new Fire and Security links.
Continue reading “Blogging Outreach With Broken Links: Why It Can Damage Your Fire and Security Business”