Category: Buyer Persona

What The Hell Is An MQL? It’s Vital For Fire and Security Sales

For the sales teams of most British Fire and Security companies, the lifecycle of a buyer is just two steps – Lead is generated and Lead is turned into a Customer.

And nothing else matters.  

A lead is someone who has the interest and authority to purchase your product/service and who has given you their contact details.

But there’s a lot more to it for the most successful Fire and Security sales teams.

And not understanding your MQL is one of the reasons you don’t close as many sales as you should.

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Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them

Here’s what Fire & Security professionals need to know to achieve the best success with their B2B prospecting. 

The biggest mistake we see is trying to appeal to EVERYONE. 

Your ideal buyer profile defines which companies are most likely to need fire protection or commercial security systems. These are your target customers.

Buyer personas are the people working at those companies who will need to purchase your Fire & Security systems. This is your target job role.

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