Have you ever spat feathers about why your inferior Fire & Security competitors seem to get a lot of work that should have YOUR name on it?
- Their reputation isn’t as good as yours.
- They have only been in business for five minutes.
- They don’t have the accreditations that your company does.
BUT they have understood the process that makes a consumer want to buy.
It’s called the buyer’s journey. And it is a science!
This is the process that leads to any purchase, from beans to burglar alarms. It can happen in minutes or months but it happens, every time. Knowing this process helps companies understand their customers and keep them as the central focus in marketing and sales strategies. If you know the route, you can lead them through it! Continue reading “Home Security & The Buyer’s Journey – How Many Sales Are You Losing?”