- Their reputation isn’t as good as yours.
- They have only been in business for five minutes.
- They don’t have the accreditations that your company does.
It’s called the buyer’s journey. And it is a science!
This is the process that leads to any purchase, from beans to burglar alarms. It can happen in minutes or months but it happens, every time. Knowing this process helps companies understand their customers and keep them as the central focus in marketing and sales strategies. If you know the route, you can lead them through it! Continue reading “Home Security & The Buyer’s Journey – How Many Sales Are You Losing?”