A few years ago, Lollipop’s lead generation activities were pushing around 40 leads a month through a fire and security client’s website enquiry form.
But both Lollipop and the client wanted to know more about those leads.
The client wanted to learn how many of these leads his sales term were turning into sales – so they could:
- accurately measure their conversion rate;
- see if any changes need to be made to their sales process; and
- track the value of their monthly investment with Lollipop.
And Lollipop wanted to know which website pages were generating the best leads, which produced customers and which didn’t.
Continue reading “Our Spreadsheet Horror Story For Fire & Security Lead Management”
A lot of Fire & Security directors like the idea of using a CRM. You’re fed up with spreadsheets. And clunky job management tools that don’t show your sales pipeline. And you need MORE SALES!!
One of the best CRMs on the market is HubSpot. And, best of all, it’s free to get started.
Continue reading “Using The HubSpot CRM To Increase Fire & Security Sales”
Starting to scale your Fire & Security marketing? The great news is that you’ve got plenty of tools to choose from.
With so many options, getting started has never been easier. But getting started RIGHT is tougher than ever.
Where do you even begin?
You know that you should send an email newsletter… so you sign up for that email marketing tool. Continue reading “Scaling Your Fire & Security Marketing The Easy Way”
I shocked a prospective client last week. He had just realised how much money he had left lying on the table this year. All because his team were making proposals and quotes that never got acted upon.
How many quotes did you send out this year where they never replied… ?
£10k… £50k… £100k… worth?
What would happen for your business if you didn’t leave all that money on the table?
Are you one of the few savvy Fire & Security Directors who sees the value in using LinkedIn to get in front of your ideal customers? Read on for my top 7 essential tips that will smash your previous efforts!
Continue reading “7 Essential LinkedIn Tips For Savvy Fire & Security Directors”
For Security companies, advertising and marketing comes in various shapes and sizes. People see your sign written vans, your bell boxes are everywhere and all your guys wear uniforms. That’s great if someone sees one of these just after being burgled…
They can call you up and arrange a site survey. Of course, that is what gets you business. No site survey – no sale!
It used to be Yellow Pages, but nowadays the real marketing magic happens when your website is working well. You’ll be getting loads of additional enquiries and drowning in site surveys. And that means everything is perfect…
Or is it?
When those site surveys fail to bring in business, you’ve wasted time and money.
This blog post reveals the most important mistake we see Security companies make again and again. And it explains what you can do about it to get more sales. Continue reading “Does your Security Company want to turn more site surveys into sales?”
The Lollies talk to a lot of Fire and Security company owners who are stuck!
Your business is not growing and you come to us with sad tales of website traffic that doesn’t produce the quality enquiries or the sales of alarm systems that you need.
Usually, you’re asking for a quote to build a new website, convinced that this is the answer…
Continue reading “2 radical reasons why you don’t need a new Fire and Security website”
You’ve just finished a great session with your board of directors and you’re buzzing over your company’s growth plans for the next three years.
To achieve your new financial numbers, one of your Goals for the next financial year is to make your website work harder and generate double this year’s tally of COMMERCIAL customers. Because, whilst domestic burglar alarms are your bread and butter, commercial intruder or fire alarm installations with ongoing maintenance contracts are where the real money is!
12 new business customers is a big ask
Continue reading “2 Vital Website Metrics Your Fire & Security Business Needs To Master”
Imagine you get a call from an angry customer explaining that the Fire or Security product you sold them has malfunctioned in some way. You send an engineer to fix it. Sorted.
But what happens if the same customer rings back with the same problem?
It might not happen often but, if it does, that customer is going to be understandably frustrated.
And how much worse when the call handler has no recollection of the previous incident. They might be a different employee or they may have dealt with hundreds of enquiries since the last incident. It’s not surprising if the caller gets even more annoyed.
It doesn’t look good.
Even though it stands for customer relationship management, many Fire and Security companies don’t understand what a CRM does. They think it’s just a ‘job management’ tool. Not a way to give their existing customers a fabulous experience that will make them recommend you to their friends.
Here’s what Fire & Security professionals need to know to achieve the best success with their B2B prospecting.
The biggest mistake we see is trying to appeal to EVERYONE.
Your ideal buyer profile defines which companies are most likely to need fire protection or commercial security systems. These are your target customers.
Buyer personas are the people working at those companies who will need to purchase your Fire & Security systems. This is your target job role.