Fire & Security Lead Generation Blog
How To Generate More Leads & Close More Fire & Security Customers
We are often asked: Should you use AI in your Fire & Security Marketing?
And the simple answer is yes. BUT ALWAYS with a human editor.
Having been using AI since late 2022, we know that just letting a bot loose on your marketing on its own is going to lead to disappointing, unsuccessful and potentially damaging results! Continue reading “Should You Use AI in Your Fire & Security Marketing?”
We saw what you did there…. Set up your own business… but choosing not to get Fire and Security Accreditations.
A lot of Fire & Security engineers set up on their own because they know they can do a better job than their current employer.
In the beginning, they get a few jobs because they can charge less than a bigger company. These happy customers start recommending them.
The newbie Fire & Security company can also take on work subcontracting for bigger organisations. Continue reading “Unlocking Growth: The Role of Fire and Security Accreditations”
“It’s almost impossible to get a Fire & Security Maintenance Contract Customer to switch to a new supplier”
OR IS IT?
We often hear the complaint from Fire & Security people that…
It’s really hard… Damn near impossible to get…
A Fire or Security maintenance customer to switch to a new supplier.
But what if I tell you, there is a way?
Would you be interested? Continue reading “How to Get A Fire & Security Maintenance Contract Customer to Switch to a New Supplier”
On one fateful day in March 2020, Lollipop’s revenue from Fire & Security marketing imploded.
With just a couple of incoming phone calls, Jo learned the sphincter-clenching, gut-curdling truth about what it meant to be specialists…
Total vulnerability to an external event over which we had no control. Continue reading “Not Just Fire & Security Marketing”
You’ve spent hours putting together your quote.
Even with all the time you saved using your SimPRO project quote creator, it still took longer than you’d thought.
But when you follow up a week later, your client says: Continue reading “Stand Out So The Best Clients Recognise The Good Fire & Security Guys”
“twice the price… of course we went with the other lot”
Last time we talked about how the good guys in the Fire & Security industry can STOP HAVING to deal with time-wasters like this by…
…getting your messaging right.
Because, lets face it, you deserve to quote on better jobs than these ‘race to the bottom’ companies… who want you to cut corners with compliance, find cheaper equipment and price match…
Life’s just too short. Your business is too important. And you spend too much time building it to suffer with clients like these. ALL THE TIME… Continue reading “Promoting Your Fire & Security Message So Customers Understand Your Value”
It’s just an excuse…
“but you were twice the price… of course, we went with the other quote”
Because, cheap usually isn’t cheerful… especially in the Fire & Security industry
Cheap means someone is cutting corners… Continue reading “Twice The Price: Why Fire & Security GOOD GUYS Lose Out…”
Fire & Security companies across the country struggle with acquiring NEW leads. A sales person from one company I spoke with recently told me that there had been:
NO leads from their website forms and just ONE phone call from a cold lead in the last FOUR MONTHS!!!
He was tearing his hair out!
And what had marketing done? Continue reading “How To Increase Fire & Security Sales When Your Digital Marketer Has No Plan Except Using Twitter For Brand Awareness”
Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their horizons. You would be amazed how much more you can learn when you’re totally away from the office. And in completely different surroundings.
Perry is also big on getting more traffic and leads. And one of his foremost pieces of advice is:
Try to be in all four quadrants so you seem to be…everywhere…to your prospects.
I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media and website stuff.
After an investment of over £30,000, he had seen no increase in enquiries!!!
Finally he had pulled the plug.
A quick look at their website and social media revealed the truth. Continue reading “Do You Have A Marketing Spell For Fire & Security Success?”
