Fire & Security Lead Generation Blog
How To Generate More Leads & Close More Fire & Security Customers
It was after The Security Event, during a lively networking session. The wine and beer were flowing, the professional DJ was getting into his groove, and the thrum of chatter filled the air. In the middle of it all, a security business owner shouted at me over the noise:
“You’re lovely people… but you can’t sell.”
The comment caught me off guard. But what really struck me was this:
I had never actually tried to sell to him.
Every great Fire & Security business is built on trust. If you want to stand out for the right reasons, building customer trust must be your top priority. The good guys – the ones who deliver quality, reliability and professionalism – should not have to shout the loudest to be heard. But too often, they do.
Continue reading “Building Customer Trust in the Fire & Security Industry”
Ask any Fire & Security business what’s holding them back and one answer comes up again and again:
“We can’t find enough engineers.”
At Lollipop, we hear this all the time – not from clients who are desperate for leads, but from those who are worried they’ll get too many. And want to put their marketing on hold.
Continue reading “Marketing on Hold? How a Skills Shortage is Slowing Fire & Security Growth”
We are often asked: Should you use AI in your Fire & Security Marketing?
And the simple answer is yes. BUT ALWAYS with a human editor.
Having been using AI since late 2022, we know that just letting a bot loose on your marketing on its own is going to lead to disappointing, unsuccessful and potentially damaging results! Continue reading “Should You Use AI in Your Fire & Security Marketing?”
This post was sparked by something I saw recently: yet another confident voice in marketing, projecting authority and making big promises.
But this time it was in my own back yard… Fire & Security. So obviously I checked out what they had to say.
Continue reading “Why I’m “Too Thin-Skinned” for Fire and Security Marketing (and Proud of It)”
We saw what you did there…. Set up your own business… but choosing not to get Fire and Security Accreditations.
A lot of Fire & Security engineers set up on their own because they know they can do a better job than their current employer.
In the beginning, they get a few jobs because they can charge less than a bigger company. These happy customers start recommending them.
The newbie Fire & Security company can also take on work subcontracting for bigger organisations. Continue reading “Unlocking Growth: The Role of Fire and Security Accreditations”
On one fateful day in March 2020, Lollipop’s revenue from Fire & Security marketing imploded.
With just a couple of incoming phone calls, Jo learned the sphincter-clenching, gut-curdling truth about what it meant to be specialists…
Total vulnerability to an external event over which we had no control. Continue reading “Not Just Fire & Security Marketing”
You’ve spent hours putting together your quote.
Even with all the time you saved using your SimPRO project quote creator, it still took longer than you’d thought.
But when you follow up a week later, your client says: Continue reading “Stand Out So The Best Clients Recognise The Good Fire & Security Guys”
“twice the price… of course we went with the other lot”
Last time we talked about how the good guys in the Fire & Security industry can STOP HAVING to deal with time-wasters like this by…
…getting your messaging right.
Because, lets face it, you deserve to quote on better jobs than these ‘race to the bottom’ companies… who want you to cut corners with compliance, find cheaper equipment and price match…
Life’s just too short. Your business is too important. And you spend too much time building it to suffer with clients like these. ALL THE TIME… Continue reading “Promoting Your Fire & Security Message So Customers Understand Your Value”
It’s just an excuse…
“but you were twice the price… of course, we went with the other quote”
Because, cheap usually isn’t cheerful… especially in the Fire & Security industry
Cheap means someone is cutting corners… Continue reading “Twice The Price: Why Fire & Security GOOD GUYS Lose Out…”
