How To Increase Fire & Security Sales When Your Digital Marketer Has No Plan Except Using Twitter For Brand Awareness

Fire & Security companies across the country struggle with acquiring NEW leads. A sales person from one company I spoke with recently told me that there had been:

NO leads from their website forms and just ONE phone call from a cold lead in the last FOUR MONTHS!!!

He was tearing his hair out!

And what had marketing done? Continue reading “How To Increase Fire & Security Sales When Your Digital Marketer Has No Plan Except Using Twitter For Brand Awareness”

Is Your Fire & Security Company Getting In Your Face With Customers On All The Right Marketing Platforms?

Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their horizons. You would be amazed how much more you can learn when you’re totally away from the office. And in completely different surroundings.

Perry is also big on getting more traffic and leads. And one of his foremost pieces of advice is:

Try to be in all four quadrants so you seem to be…everywhere…to your prospects.

Quadrants? What are you on about, Jo? Continue reading “Is Your Fire & Security Company Getting In Your Face With Customers On All The Right Marketing Platforms?”

Do You Have A Marketing Spell For Fire & Security Success?

I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media and website stuff.

After an investment of over £30,000, he had seen no increase in enquiries!!!

Finally he had pulled the plug.

A quick look at their website and social media revealed the truth. Continue reading “Do You Have A Marketing Spell For Fire & Security Success?”

How Much Should Your Fire & Security Company Spend On Marketing?

Ian from Blake Fire & Security Systems had to sit down and take a deep breath when he first saw our marketing proposal.

“Those are scary numbers!”

We get it! You’re used to getting new Fire & Security work through existing customers and word of mouth referrals. That type of marketing costs NOTHING. Zilch. Nada.

Continue reading “How Much Should Your Fire & Security Company Spend On Marketing?”

Commercial and Home Security Systems Marketing – Success in 3 Simple Phases

Hellooo! If you’re reading this, you’ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is she’s sent you to the right place!

Alternatively you might have clicked:

  • a link on social media; or
  • a link in an email from us; or
  • an ad that we have been running trying to FIND YOU! 

Because…

Word of mouth isn’t enough to grow your business

If you’re like most of the Fire & Security people we talk to, you want to expand your business. And you’ve realised that word of mouth enquiries are no longer enough.

When you recognise that you’ve been MISSING OUT on some prime enquiries, you want to get in there straightaway.

You’re desperate to understand how to market your Security Systems business effectively.

You want hot enquiries from people who are ready to buy and have never heard of your company before.

Want to speak to a human?  Book a call with an expert.

Just want to research? Read on…

successful-marketing-security-companies

Continue reading “Commercial and Home Security Systems Marketing – Success in 3 Simple Phases”

The Networking Side Effect That Puts Fire & Security Directors’ Homes At Risk

Most of the Fire & Security directors we speak to have spent hundreds of pounds getting their Terms of Business right to protect themselves from potential legal problems. But did you know that you could be putting your house at risk by networking?

Here’s the problem.

Real world networking and GDPR

Many Fire & Security installation companies will send a representative to attend local networking groups.

You can have a chat to lots of business people from your town, most of whom will own their own home. It’s a great way to increase the company’s visibility as the leading local supplier of home alarms as well as commercial fire safety and access control equipment. 

Continue reading “The Networking Side Effect That Puts Fire & Security Directors’ Homes At Risk”

Scrooge Fire & Security – A Christmas Tale

It was the night before Christmas and Eb Scrooge lay in his bed worrying about his fire & security business.

He had spent Christmas Eve day going through the books. The figures for the current financial year made for depressing reading.

Scrooge Fire & Security Ltd had been stuck at around the £1m turnover mark for a couple of years now. Two years ago he had got up to £1.3m only to slip back down to £1.1 again last year.

He had been relying on word of mouth and referrals from existing customers. 80% of his enquiries came through those two invaluable sources. But it was only enough to keep him at about the same level of turnover. His business was plateauing and he knew he needed to do something about it.

Continue reading “Scrooge Fire & Security – A Christmas Tale”

Why Hire A Digital Marketing Agency For Your Fire & Security Business?

Why would I hire a digital marketing agency?

That sounds expensive! Those guys ALL drive expensive sports cars!

Unfortunately, owners and managing directors of Fire & Security companies with this blinkered attitude can end up with some serious business growth issues.

Here are the plain facts! You should use an agency if:

Continue reading “Why Hire A Digital Marketing Agency For Your Fire & Security Business?”