On one fateful day in March 2020, Lollipop’s revenue from Fire & Security marketing imploded.
With just a couple of incoming phone calls, Jo learned the sphincter-clenching, gut-curdling truth about what it meant to be specialists…
Total vulnerability to an external event over which we had no control. Continue reading “Not Just Fire & Security Marketing”
You’ve spent hours putting together your quote.
Even with all the time you saved using your SimPRO project quote creator, it still took longer than you’d thought.
But when you follow up a week later, your client says: Continue reading “Stand Out So The Best Clients Recognise The Good Fire & Security Guys”
“twice the price… of course we went with the other lot”
Last time we talked about how the good guys in the Fire & Security industry can STOP HAVING to deal with time-wasters like this by…
…getting your messaging right.
Because, lets face it, you deserve to quote on better jobs than these ‘race to the bottom’ companies… who want you to cut corners with compliance, find cheaper equipment and price match…
Life’s just too short. Your business is too important. And you spend too much time building it to suffer with clients like these. ALL THE TIME… Continue reading “Promoting Your Fire & Security Message So Customers Understand Your Value”
It’s just an excuse…
“but you were twice the price… of course, we went with the other quote”
Because, cheap usually isn’t cheerful… especially in the Fire & Security industry
Cheap means someone is cutting corners… Continue reading “Twice The Price: Why Fire & Security GOOD GUYS Lose Out…”
Fire & Security companies across the country struggle with acquiring NEW leads. A sales person from one company I spoke with recently told me that there had been:
NO leads from their website forms and just ONE phone call from a cold lead in the last FOUR MONTHS!!!
He was tearing his hair out!
And what had marketing done? Continue reading “How To Increase Fire & Security Sales When Your Digital Marketer Has No Plan Except Using Twitter For Brand Awareness”
Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their horizons. You would be amazed how much more you can learn when you’re totally away from the office. And in completely different surroundings.
Perry is also big on getting more traffic and leads. And one of his foremost pieces of advice is:
Try to be in all four quadrants so you seem to be…everywhere…to your prospects.
I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media and website stuff.
After an investment of over £30,000, he had seen no increase in enquiries!!!
Finally he had pulled the plug.
A quick look at their website and social media revealed the truth. Continue reading “Do You Have A Marketing Spell For Fire & Security Success?”
Ian from Blake Fire & Security Systems had to sit down and take a deep breath when he first saw our marketing proposal.
“Those are scary numbers!”
We get it! You’re used to getting new Fire & Security work through existing customers and word of mouth referrals. That type of marketing costs NOTHING. Zilch. Nada.
Continue reading “How Much Should Your Fire & Security Company Spend On Marketing?”
Hellooo! If you’re reading this, you’ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is she’s sent you to the right place!
Alternatively you might have clicked:
- a link on social media; or
- a link in an email from us; or
- an ad that we have been running trying to FIND YOU!
Word of mouth isn’t enough to grow your business
If you’re like most of the Fire & Security people we talk to, you want to expand your business. And you’ve realised that word of mouth enquiries are no longer enough.
When you recognise that you’ve been MISSING OUT on some prime enquiries, you want to get in there straightaway.
You’re desperate to understand how to market your Security Systems business effectively.
You want hot enquiries from people who are ready to buy and have never heard of your company before.
Want to speak to a human? Book a call with an expert.
Just want to research? Read on…
Continue reading “Commercial and Home Security Systems Marketing – Success in 3 Simple Phases”
Most of the Fire & Security directors we speak to have spent hundreds of pounds getting their Terms of Business right to protect themselves from potential legal problems. But did you know that you could be putting your house at risk by networking?
Here’s the problem.
Real world networking and GDPR
Many Fire & Security installation companies will send a representative to attend local networking groups.
You can have a chat to lots of business people from your town, most of whom will own their own home. It’s a great way to increase the company’s visibility as the leading local supplier of home alarms as well as commercial fire safety and access control equipment.
Continue reading “The Networking Side Effect That Puts Fire & Security Directors’ Homes At Risk”