Unlocking Growth: The Role of Fire and Security Accreditations

We saw what you did there…. Set up your own business… but choosing not to get Fire and Security Accreditations.

A lot of Fire & Security engineers set up on their own because they know they can do a better job than their current employer.

In the beginning, they get a few jobs because they can charge less than a bigger company. These happy customers start recommending them.

The newbie Fire & Security company can also take on work subcontracting for bigger organisations. Continue reading “Unlocking Growth: The Role of Fire and Security Accreditations”

How to Get A Fire & Security Maintenance Contract Customer to Switch to a New Supplier

“It’s almost impossible to get a Fire & Security Maintenance Contract Customer to switch to a new supplier”

OR IS IT?

We often hear the complaint from Fire & Security people that…

It’s really hard… Damn near impossible to get…

A Fire or Security maintenance customer to switch to a new supplier.

But what if I tell you, there is a way?

Would you be interested? Continue reading “How to Get A Fire & Security Maintenance Contract Customer to Switch to a New Supplier”

Not Just Fire & Security Marketing

On one fateful day in March 2020, Lollipop’s revenue from Fire & Security marketing imploded.

With just a couple of incoming phone calls, Jo learned the sphincter-clenching, gut-curdling truth about what it meant to be specialists…

Total vulnerability to an external event over which we had no control. Continue reading “Not Just Fire & Security Marketing”

Promoting Your Fire & Security Message So Customers Understand Your Value

“twice the price… of course we went with the other lot”

Last time we talked about how the good guys in the Fire & Security industry can STOP HAVING to deal with time-wasters like this by…

…getting your messaging right.

Because, lets face it, you deserve to quote on better jobs than these ‘race to the bottom’ companies… who want you to cut corners with compliance, find cheaper equipment and price match…

Life’s just too short. Your business is too important. And you spend too much time building it to suffer with clients like these. ALL THE TIME… Continue reading “Promoting Your Fire & Security Message So Customers Understand Your Value”

How To Increase Fire & Security Sales When Your Digital Marketer Has No Plan Except Using Twitter For Brand Awareness

Fire & Security companies across the country struggle with acquiring NEW leads. A sales person from one company I spoke with recently told me that there had been:

NO leads from their website forms and just ONE phone call from a cold lead in the last FOUR MONTHS!!!

He was tearing his hair out!

And what had marketing done? Continue reading “How To Increase Fire & Security Sales When Your Digital Marketer Has No Plan Except Using Twitter For Brand Awareness”

Is Your Fire & Security Company Getting In Your Face With Customers On All The Right Marketing Platforms?

Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their horizons. You would be amazed how much more you can learn when you’re totally away from the office. And in completely different surroundings.

Perry is also big on getting more traffic and leads. And one of his foremost pieces of advice is:

Try to be in all four quadrants so you seem to be…everywhere…to your prospects.

Quadrants? What are you on about, Jo? Continue reading “Is Your Fire & Security Company Getting In Your Face With Customers On All The Right Marketing Platforms?”

Do You Have A Marketing Spell For Fire & Security Success?

I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media and website stuff.

After an investment of over £30,000, he had seen no increase in enquiries!!!

Finally he had pulled the plug.

A quick look at their website and social media revealed the truth. Continue reading “Do You Have A Marketing Spell For Fire & Security Success?”

How Much Should Your Fire & Security Company Spend On Marketing?

Ian from Blake Fire & Security Systems had to sit down and take a deep breath when he first saw our marketing proposal.

“Those are scary numbers!”

We get it! You’re used to getting new Fire & Security work through existing customers and word of mouth referrals. That type of marketing costs NOTHING. Zilch. Nada.

Continue reading “How Much Should Your Fire & Security Company Spend On Marketing?”