Fire & Security Lead Generation Blog
How To Generate More Leads & Close More Fire & Security Customers
Ian from Blake Fire & Security Systems had to sit down and take a deep breath when he first saw our marketing proposal.
“Those are scary numbers!”
We get it! You’re used to getting new Fire & Security work through existing customers and word of mouth referrals. That type of marketing costs NOTHING. Zilch. Nada.
Continue reading “How Much Should Your Fire & Security Company Spend On Marketing?”
Hellooo! If you’re reading this, you’ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is she’s sent you to the right place!
Alternatively you might have clicked:
Because…
If you’re like most of the Fire & Security people we talk to, you want to expand your business. And you’ve realised that word of mouth enquiries are no longer enough.
When you recognise that you’ve been MISSING OUT on some prime enquiries, you want to get in there straightaway.
You’re desperate to understand how to market your Security Systems business effectively.
You want hot enquiries from people who are ready to buy and have never heard of your company before.
Want to speak to a human? Book a call with an expert.
Just want to research? Read on…
Continue reading “Commercial and Home Security Systems Marketing – Success in 3 Simple Phases”
Most of the Fire & Security directors we speak to have spent hundreds of pounds getting their Terms of Business right to protect themselves from potential legal problems. But did you know that you could be putting your house at risk by networking?
Here’s the problem.
Many Fire & Security installation companies will send a representative to attend local networking groups.
You can have a chat to lots of business people from your town, most of whom will own their own home. It’s a great way to increase the company’s visibility as the leading local supplier of home alarms as well as commercial fire safety and access control equipment.
Continue reading “The Networking Side Effect That Puts Fire & Security Directors’ Homes At Risk”
It was the night before Christmas and Eb Scrooge lay in his bed worrying about his fire & security business.
He had spent Christmas Eve day going through the books. The figures for the current financial year made for depressing reading.
Scrooge Fire & Security Ltd had been stuck at around the £1m turnover mark for a couple of years now. Two years ago he had got up to £1.3m only to slip back down to £1.1 again last year.
He had been relying on word of mouth and referrals from existing customers. 80% of his enquiries came through those two invaluable sources. But it was only enough to keep him at about the same level of turnover. His business was plateauing and he knew he needed to do something about it.
Continue reading “Scrooge Fire & Security – A Christmas Tale”
Hands up if it makes you hopping mad when scumbag Fire & Security installers rip off customers with poor quality workmanship!
Continue reading “Avoid Disaster – How Not To Choose Your Fire & Security Systems Marketer”
OK, this may sound a bit like sour grapes, but I’m going to say it anyway.
Continue reading “Are One-Eyed Trainers Sabotaging Your Fire & Security Marketing…?”
Why would I hire a digital marketing agency?
That sounds expensive! Those guys ALL drive expensive sports cars!
Unfortunately, owners and managing directors of Fire & Security companies with this blinkered attitude can end up with some serious business growth issues.
Here are the plain facts! You should use an agency if:
Continue reading “Why Hire A Digital Marketing Agency For Your Fire & Security Business?”
Many of the Fire & Security business owners and executives who manage their own digital marketing are dissatisfied with the results they are getting. They are concerned about how difficult it is to acquire new customers and generate sales revenue from new and existing customers. Especially when they have so many other hats to wear.
So what’s the answer? How do you get more bang for your buck without having to increase the demands on your own non-existent spare capacity?
Continue reading “Don’t Choose Your Digital Marketing Employee Until You Read This Blog Post”
Once you realise that a significant part of your business growth relies on getting more traffic, leads and customers to your website, you have to make a decision about who is going to do the digital marketing to make it happen!
Obviously, it’s a decision you need to get right. This blog post will help you decide if a family member is the right choice for your Fire & Security business…
Continue reading “If You’ve Already Employed A Family Member To Do Your Digital Marketing, Don’t Read This. It’ll Break Your Heart”
You know the only way to attract the right type of traffic, leads and customers to your Fire & Security website is to start doing effective digital marketing. However, with a tight marketing budget finding a way to fill that gap is going to require some hard thinking.
You have acknowledged that you don’t have the skills or the time to do your digital marketing for yourself but your profit and loss says you can’t afford to hire a full-time digital marketing manager or outsource the role to an expert. It’s a conundrum that this post will help you solve! Continue reading “[WARNING] Read This Before Promoting A Trusted Staff Member To Digital Marketing Manager For Your Fire & Security Company”
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