Category: digital marketing

Many of the Fire & Security business owners and executives who manage their own digital marketing are dissatisfied with the results they are getting. They are concerned about how difficult it is to acquire new customers and generate sales revenue from new and existing customers.  Especially when they have so many other hats to wear.

So what’s the answer? How do you get more bang for your buck without having to increase the demands on your own non-existent spare capacity?

Continue reading “Don’t Choose Your Digital Marketing Employee Until You Read This Blog Post”

Once you realise that a significant part of your business growth relies on getting more traffic, leads and customers to your website, you have to make a decision about who is going to do the digital marketing to make it happen!
Obviously, it’s a decision you need to get right. This blog post will help you decide if a family member is the right choice for your Fire & Security business…
Continue reading “If You’ve Already Employed A Family Member To Do Your Digital Marketing, Don’t Read This. It’ll Break Your Heart”

You know the only way to attract the right type of traffic, leads and customers to your Fire & Security website is to start doing effective digital marketing. However,  with a tight marketing budget finding a way to fill that gap is going to require some hard thinking.  

You have acknowledged that you don’t have the skills or the time to do your digital marketing for yourself but your profit and loss says you can’t afford to hire a full-time digital marketing manager or outsource the role to an expert. It’s a conundrum that this post will help you solve! Continue reading “[WARNING] Read This Before Promoting A Trusted Staff Member To Digital Marketing Manager For Your Fire & Security Company”

Most Fire & Security directors are becoming aware that there are lots of Government incentives to promote hiring a Digital Marketing Apprentice.

The apprenticeship levy on larger enterprises means that smaller companies don’t have to pay the full (or indeed any of the) cost of apprentice tuition.

There are also additional monetary incentives to take on younger people and those from less advantaged areas.

The lower than minimum wage for apprentices is, of course, very affordable.

Continue reading “Is A Digital Marketing Apprentice The Answer For Your Fire & Security Business?”