Is A Digital Marketing Apprentice The Answer For Your Fire & Security Business?

Most Fire & Security directors are becoming aware that there are lots of Government incentives to promote hiring a Digital Marketing Apprentice.

The apprenticeship levy on larger enterprises means that smaller companies don’t have to pay the full (or indeed any of the) cost of apprentice tuition.

There are also additional monetary incentives to take on younger people and those from less advantaged areas.

The lower than minimum wage for apprentices is, of course, very affordable.

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Are You A Small Fire & Security Company Because You Don’t Know How To Be Big…?

Lollipop only work with ambitious Fire and Security companies. So we were delighted when Stan got in touch. Stan is the MD of a group of Fire & Security companies turning over £5m. And he wants that revenue to top £8m.

Excellent. That’s the ambition box checked!

But… Bizarrely, he wants to continue editing his own websites. While Lollipop do a bit of SEO…

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Battlestations! Win With The Ultimate Fire & Security Marketing Weapon

According to a report by Ibis World for 2016/17, your Security Systems business is fighting with more than 1,950 others. But the prize is estimated to be worth just 46% of the sector’s £827m estimated value.

Why? Because the lion’s share will have been eaten up by the four largest players:

ADT Fire & Security;
G4S plc;
MITIE Security Ltd; and
Securitas Services Holdings UK Ltd

In the 21st century, it’s not enough to just turn up on the battlefield and wave a flag, you actually have to do some serious scrapping to get a piece of this lucrative pie. Sounds like it’s Battlestations!

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5 Marketing Tips For Your New Fire & Security Website? Do It Right First Time..!

Are you looking for marketing tips for your Fire & Security company? The first place to start is your website!

Have you ever wondered why your competitors seem to get so many customers but your website produces very few enquiries?

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