This post was originally written in 2016 and the GDPR and PECR have made things even more difficult for Fire and Security companies who want to email homeowners in 2020.
If you buy a list of email addresses from a third party, you MUST get proof that the people on that list have given permission for their details to be shared with you. And stored and processed by you. And to receive ongoing marketing from you.
If you’re one of the many companies that relies on buying email lists for your marketing strategy, the latest FSB Voice Business Update has some nasty news for you.