The #1 Mistake Fire & Security Companies Make on Facebook

You’re looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners.

Great! So you set up a Facebook Business page for your company. And add an image of your sign-written van. Complete some contact info – phone number, website URL. Sorted!

Next you take some photos of your most recent installations. And publish some posts with images of bellboxes or CCTV cameras…

And then you wonder why you get very few enquiries.

What’s going on, Facebook???!!! Continue reading “The #1 Mistake Fire & Security Companies Make on Facebook”

Horrible Comments On Your Fire & Security Facebook Page & How To Cope

Sometimes, the human race makes me sigh! You put up a post that is designed to help people and some smartass thinks it’s open season on your Fire & Security business.

I’m not talking about people who may have a genuine customer service issue that they feel is not being handled effectively through your usual channels.

Complaints about late engineers or faulty alarm systems MUST be dealt with quickly and sensitively. AND learned from so any future unhappiness is dealt with before any customer feels the need to take it to social media.

Facebook likes comments – they’re engaging Continue reading “Horrible Comments On Your Fire & Security Facebook Page & How To Cope”