Fire & Security Lead Generation Blog
How To Generate More Leads & Close More Fire & Security Customers
Fire & Security directors often tell me that they hate Facebook. And that’s fine. But many of your potential customers are on Facebook! Not as their businesses but as themselves. To reach them, you need to have a Facebook Business Page. Whether you target home owners or business customers.
So here is the good news. You don’t have to be active on Facebook as yourself to get the benefits for your company.
You’re looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners.
Great! So you set up a Facebook Business page for your company. And add an image of your sign-written van. Complete some contact info – phone number, website URL. Sorted!
Next you take some photos of your most recent installations. And publish some posts with images of bellboxes or CCTV cameras…
And then you wonder why you get very few enquiries.
Sometimes, the human race makes me sigh! You put up a post that is designed to help people and some smartass thinks it’s open season on your Fire & Security business.
I’m not talking about people who may have a genuine customer service issue that they feel is not being handled effectively through your usual channels.
Complaints about late engineers or faulty alarm systems MUST be dealt with quickly and sensitively. AND learned from so any future unhappiness is dealt with before any customer feels the need to take it to social media.
