Publish Posts on Your Fire and Security Google My Business Map Listing

Your Google My Business Map Listing is one of the most important pieces of Fire and Security advertising real estate that you can have. And it’s FREE!

But so many Fire and Security marketers are not taking full advantage of this valuable resource

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2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!

A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.

But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It’s got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?

Many of the Fire and Security directors we talk to complain that their website isn’t generating the leads and enquiries they expected. But almost all of them fail to realise that they are suffering from bad website design.

The clue is in the job title – a web designer’s specialty lies in the design of the website. Now, don’t get me wrong, the design is a critical element that provides the first WOW! when a human arrives at your site. However, a sexy website does not automatically mean it is successful at generating enquiries and customers.

In fact, a bad website design often results in no visitors and no enquiries. Read our real life examples…

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Why Fire & Security Customer Service Teams Need A CRM

Imagine you get a call from an angry customer explaining that the Fire or Security product you sold them has malfunctioned in some way. You send an engineer to fix it. Sorted.

But what happens if the same customer rings back with the same problem?

It might not happen often but, if it does, that customer is going to be understandably frustrated.

And how much worse when the call handler has no recollection of the previous incident. They might be a different employee or they may have dealt with hundreds of enquiries since the last incident. It’s not surprising if the caller gets even more annoyed.

It doesn’t look good.

Even though it stands for customer relationship management, many Fire and Security companies don’t understand what a CRM does. They think it’s just a ‘job management’ tool. Not a way to give their existing customers a fabulous experience that will make them recommend you to their friends.

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3 Easy Ways To Attract Qualified Visitors To Your Fire & Security Website

You spent a fortune on a sparkly new website for your Fire and Security company. It looks fantastic. But you’re not getting the new customers you were expecting. Hey, you’re not even showing up on Google!

It’s beginning to look like it was an expensive mistake! 

But all is not lost… This article looks at three ways Fire & Security businesses can make some straightforward adjustments to become more visible on Google.

Better visibility means more traffic. And more traffic means more leads. And more leads means more chances for your sales team to close customers who want fire protection of security systems.

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The Dangers Of Buying Email Lists When You Sell Domestic Security Systems

This post was originally written in 2016 and the GDPR and PECR have made things even more difficult for Fire and Security companies who want to email homeowners in 2020.

If you buy a list of email addresses from a third party, you MUST get proof that the people on that list have given permission for their details to be shared with you. And stored and processed by you. And to receive ongoing marketing from you.

If you’re one of the many companies that relies on buying email lists for your marketing strategy, the latest FSB Voice Business Update has some nasty news for you.

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How To Get Introduced To Your Target Fire and Security Customers On LinkedIn

In the olden days, before social media, prospecting for your target customers meant being a sales person like the guy in Death of A Salesman. Willie drove from town to town visiting the companies or homeowners who were most likely to need the product he was selling. It could be a long, hard, soul-destroying slog.

Or waiting for leads to be delivered to you to call from a central office. And your success was dependent on getting the best quality leads. Always Be Closing, like in Glen Garry, Glen Ross.

Or you had to network at your local Chamber of Commerce and ask someone to introduce you to your most likely prospects.

But in the 21st century there are far easier ways to prospect. Continue reading “How To Get Introduced To Your Target Fire and Security Customers On LinkedIn”

What Fire and Security Entrepreneurs Need To Know About Google Maps & Acquisitions

A few years ago I was working with a Fire and Security entrepreneur who grows his customer base by acquiring other Fire and Security businesses.

But if that’s your strategy for acquiring new customers, you also need to have a strategy for your website and local SEO.

Growing Your Fire and Security Business By Acquisition – An Example

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Top 5 Mistakes Fire & Security Directors Make On LinkedIn

It’s great to see Fire & Security directors embracing LinkedIn to help to promote their fire safety products and security equipment.

However, it’s also clear that many don’t really understand how to use the platform to achieve their business goals effectively.

So here are my top 5 big mistakes that I see Fire & Security directors make on LinkedIn every day.

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Fire & Security Sales: How can I find my most recent connections on LinkedIn

One of the most important tasks for a Fire & Security sales person is to engage with your latest/most recent connections. There’s not a lot of point in reaching out if you then ignore your new prospects.

But it’s not always easy to find them!

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Who Owns Your Fire & Security Sales Team’s LinkedIn Contacts?

Your best Fire and Security salesperson hands in his notice, works out his gardening leave and then starts using his LinkedIn profile to get in touch with all his contacts. For his new employer – one of your competitors.

A year later, you realise that some of your best contracts are not being renewed. Those long serving clients are now getting their maintenance and monitoring done by the new company of your ex-employee.

But is there anything you can do about it? Who actually owns all the data on an ex-employee’s LinkedIn profile that was compiled whilst they were working for your company? Continue reading “Who Owns Your Fire & Security Sales Team’s LinkedIn Contacts?”