In the olden days, before social media, prospecting for your target customers meant being a sales person like the guy in Death of A Salesman. Willie drove from town to town visiting the companies or homeowners who were most likely to need the product he was selling. It could be a long, hard, soul-destroying slog.
Or waiting for leads to be delivered to you to call from a central office. And your success was dependent on getting the best quality leads. Always Be Closing, like in Glen Garry, Glen Ross.
Or you had to network at your local Chamber of Commerce and ask someone to introduce you to your most likely prospects.
But in the 21st century there are far easier ways to prospect. Continue reading “How To Get Introduced To Your Target Fire and Security Customers On LinkedIn”
A few years ago I was working with a Fire and Security entrepreneur who grows his customer base by acquiring other Fire and Security businesses.
But if that’s your strategy for acquiring new customers, you also need to have a strategy for your website and local SEO.
Growing Your Fire and Security Business By Acquisition – An Example
Continue reading “What Fire and Security Entrepreneurs Need To Know About Google Maps & Acquisitions”
It’s great to see Fire & Security directors embracing LinkedIn to help to promote their fire safety products and security equipment.
However, it’s also clear that many don’t really understand how to use the platform to achieve their business goals effectively.
So here are my top 5 big mistakes that I see Fire & Security directors make on LinkedIn every day.
Continue reading “Top 5 Mistakes Fire & Security Directors Make On LinkedIn”
One of the most important tasks for a Fire & Security sales person is to engage with your latest/most recent connections. There’s not a lot of point in reaching out if you then ignore your new prospects.
But it’s not always easy to find them!
Continue reading “Fire & Security Sales: How can I find my most recent connections on LinkedIn”
Your best Fire and Security salesperson hands in his notice, works out his gardening leave and then starts using his LinkedIn profile to get in touch with all his contacts. For his new employer – one of your competitors.
A year later, you realise that some of your best contracts are not being renewed. Those long serving clients are now getting their maintenance and monitoring done by the new company of your ex-employee.
But is there anything you can do about it? Who actually owns all the data on an ex-employee’s LinkedIn profile that was compiled whilst they were working for your company? Continue reading “Who Owns Your Fire & Security Sales Team’s LinkedIn Contacts?”
If you do much prospecting on LinkedIn with a free account, you will have seen the warning that you are nearing the commercial limit for searches
No, we don’t know what the actual number of searches in any one month is that constitutes your commercial limit but, once you’ve seen that warning, you will find that your ability to search is severely restricted.
When you make a search on the platform, you will only see a few options to connect with. It can be very frustrating
Continue reading “Are You Seeing The LinkedIn Warning About Reaching The Commercial Limit For Searches For Fire and Security Leads”
Are you looking for marketing tips for your Fire & Security company? The first place to start is your website!
Have you ever wondered why your competitors seem to get so many customers but your website produces very few enquiries?
Continue reading “5 Marketing Tips For Your New Fire & Security Website? Do It Right First Time..!”