A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.
But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It’s got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?
Many of the Fire and Security directors we talk to complain that their website isn’t generating the leads and enquiries they expected. But almost all of them fail to realise that they are suffering from bad website design.
The clue is in the job title – a web designer’s specialty lies in the design of the website. Now, don’t get me wrong, the design is a critical element that provides the first WOW! when a human arrives at your site. However, a sexy website does not automatically mean it is successful at generating enquiries and customers.
In fact, a bad website design often results in no visitors and no enquiries. Read our real life examples…
Continue reading “2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!”