The #1 Mistake Fire & Security Companies Make on Facebook

You’re looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners.

Great! So you set up a Facebook Business page for your company. And add an image of your sign-written van. Complete some contact info – phone number, website URL. Sorted!

Next you take some photos of your most recent installations. And publish some posts with images of bellboxes or CCTV cameras…

And then you wonder why you get very few enquiries.

What’s going on, Facebook???!!! Continue reading “The #1 Mistake Fire & Security Companies Make on Facebook”

Fire and Security Personnel Hacked On LinkedIn

This is the ideal time for hackers and scammers to test your defences. When you are distracted by global economic issues and trying to ensure that your business will survive. I first noticed this nasty LinkedIn hack last year. But it has raised its head again this month.

Make one simple mistake and you could pass an infection to all your LinkedIn connections!

If you receive a private message that looks like this, DO NOT CLICK IT.
Continue reading “Fire and Security Personnel Hacked On LinkedIn”

Use The Power of Texting To Improve Fire & Security System Sales: Show More Zeal In Your Follow Ups

A very unhappy homeowner called a Fire and Security company to complain:

“I took a half day off work to be at home for the site survey this afternoon but no one turned up.”

She was threatening to leave them a bad review!

When questioned, the surveyor told his boss:

“Well, I couldn’t get a confirmation by email or phone so I didn’t go.”

Wouldn’t it have been better if the company had received the following message? Continue reading “Use The Power of Texting To Improve Fire & Security System Sales: Show More Zeal In Your Follow Ups”

How To Create The Best LinkedIn Profile For Fire and Security Sales

Are you a Fire and Security Director or Sales Professional who wants to use LinkedIn to increase sales?

Then you need to know how to create a LinkedIn profile that attracts your ideal customers. And helps them to want to connect with you. And view you as a trustworthy expert about security systems and fire safety.

So read on…

Continue reading “How To Create The Best LinkedIn Profile For Fire and Security Sales”

What The Hell Is An MQL? It’s Vital For Fire and Security Sales

For the sales teams of most British Fire and Security companies, the lifecycle of a buyer is just two steps – Lead is generated and Lead is turned into a Customer.

And nothing else matters.  

A lead is someone who has the interest and authority to purchase your product/service and who has given you their contact details.

But there’s a lot more to it for the most successful Fire and Security sales teams.

And not understanding your MQL is one of the reasons you don’t close as many sales as you should.

Continue reading “What The Hell Is An MQL? It’s Vital For Fire and Security Sales”

An Easy Way to Get Your Fire and Security Customers to Like You

Getting more customers is what makes your company successful. And, naturally, you pay close attention to the way you finalise a Fire and/or Security sale.

But what happens after the first sale has been closed is even more critical if you want to turn a customer into a raving fan.
Continue reading “An Easy Way to Get Your Fire and Security Customers to Like You”

How Good Is The Part of Your Fire & Security Website That Does All of The Selling?

As part of my daily routine, I look at a lot of Fire & Security websites.

Many of them look very similar – stock images, we pride ourselves on our customer service, yawn, blah blah blah

But what I also notice is that there are lots of stripes

Some stripes have big text.

And some stripes have small text.

Why is the big print important on a Fire and Security website?

Continue reading “How Good Is The Part of Your Fire & Security Website That Does All of The Selling?”

How Your ‘Not Secure’ Website Is Destroying Your Security Company’s Chances on Google Search

Google Chrome is causing huge problems for some Fire and Security company directors. But most of you are completely unaware.

Here’s what you need to know. Picture the scene:

A home owner or the Responsible Person at a commercial company has gone onto Google to search out more information about CCTV cameras or fire alarms. This person who is making such a search is very close to being in the market to make a purchase.

Google shows your website at #3 on the first page of Google for their search. This potential buyer clicks on your link.

HURRAH!

This new visitor lands on your site. They’re looking for a reason to work with you.

BUT

The first thing they see is a sign that says Not Secure

Here’s what this new visitor sees: Continue reading “How Your ‘Not Secure’ Website Is Destroying Your Security Company’s Chances on Google Search”

Will They Know If I Disconnect Or Remove A Fire & Security Connection On LinkedIn?

Will they know if I disconnect or remove a Fire & Security connection on LinkedIn? This is the #1 question that I get asked when I train Fire & Security professionals to use the LinkedIn platform.

I get it! You connected with that engineer from another company when you were just starting out on LinkedIn. There was some great banter and sharing of bad work by other installers. But, since then, you’ve got wiser!

The day it really sank in was after you posted an update about a new maintenance contract that you had won with a really good local commercial outlet. A year later, the contract was up for renewal. But you didn’t get the job.

Later, you found out that the company of your LinkedIn connection was the successful supplier. Continue reading “Will They Know If I Disconnect Or Remove A Fire & Security Connection On LinkedIn?”