Category: fire & security

Promote Your Fire & Security Company With LinkedIn’s Skills And Endorsements

The Skills and Endorsements section is a very important part of any Fire & Security sales person’s LinkedIn profile. It’s one of the top four places where you should be using your key words and phrases.

Whatever you add here will help:

  • LinkedIn to understand what search terms you want your profile to show for; and
  •  your connections to understand how best you can help them.

It’s also a great way to start conversations with your connections. But many Fire & Security directors don’t have a clue how to get the most value from it!

Read on to find out the how and the why… Continue reading “Promote Your Fire & Security Company With LinkedIn’s Skills And Endorsements”

The Best Way To Attract More Followers For Your Fire & Security LinkedIn Company Page

After a decade of using LinkedIn, many clients and students have asked me one simple question. How do you attract more followers for your company page?

Facebook Business Pages and LinkedIn Company Pages have the same problem. They cannot reach out to the personal profiles of individuals and ask to connect. Or request that they follow them. It’s very frustrating!

LinkedIn recommend that you put up more great content to attract more followers. But only existing followers can see the content that you put up on your Company Page. It’s a chicken and egg thing.

So, if that doesn’t work, what is the best way to get more followers for your Fire & Security LinkedIn Company Page? Read on for our top tips!
Continue reading “The Best Way To Attract More Followers For Your Fire & Security LinkedIn Company Page”

How To Create A Fire & Security Facebook Business Page When You Don’t Want To Use Facebook Yourself

Fire & Security directors often tell me that they hate Facebook. And that’s fine. But many of your potential customers are on Facebook! Not as their businesses but as themselves. To reach them, you need to have a Facebook Business Page. Whether you target home owners or business customers.

So here is the good news. You don’t have to be active on Facebook as yourself to get the benefits for your company.

Here’s our simple guide to how and why you should create a Facebook personal profile and then lock it down.

Continue reading “How To Create A Fire & Security Facebook Business Page When You Don’t Want To Use Facebook Yourself”

The #1 Mistake Fire & Security Companies Make on Facebook

You’re looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners.

Great! So you set up a Facebook Business page for your company. And add an image of your sign-written van. Complete some contact info – phone number, website URL. Sorted!

Next you take some photos of your most recent installations. And publish some posts with images of bellboxes or CCTV cameras…

And then you wonder why you get very few enquiries.

What’s going on, Facebook???!!! Continue reading “The #1 Mistake Fire & Security Companies Make on Facebook”

Fire and Security Personnel Hacked On LinkedIn

This is the ideal time for hackers and scammers to test your defences. When you are distracted by global economic issues and trying to ensure that your business will survive. I first noticed this nasty LinkedIn hack last year. But it has raised its head again this month.

Make one simple mistake and you could pass an infection to all your LinkedIn connections!

If you receive a private message that looks like this, DO NOT CLICK IT.
Continue reading “Fire and Security Personnel Hacked On LinkedIn”

Use The Power of Texting To Improve Fire & Security System Sales: Show More Zeal In Your Follow Ups

A very unhappy homeowner called a Fire and Security company to complain:

“I took a half day off work to be at home for the site survey this afternoon but no one turned up.”

She was threatening to leave them a bad review!

When questioned, the surveyor told his boss:

“Well, I couldn’t get a confirmation by email or phone so I didn’t go.”

Wouldn’t it have been better if the company had received the following message? Continue reading “Use The Power of Texting To Improve Fire & Security System Sales: Show More Zeal In Your Follow Ups”

How To Create The Best LinkedIn Profile For Fire and Security Sales

Are you a Fire and Security Director or Sales Professional who wants to use LinkedIn to increase sales?

Then you need to know how to create a LinkedIn profile that attracts your ideal customers. And helps them to want to connect with you. And view you as a trustworthy expert about security systems and fire safety.

So read on…

Continue reading “How To Create The Best LinkedIn Profile For Fire and Security Sales”

What The Hell Is An MQL? It’s Vital For Fire and Security Sales

For the sales teams of most British Fire and Security companies, the lifecycle of a buyer is just two steps – Lead is generated and Lead is turned into a Customer.

And nothing else matters.  

A lead is someone who has the interest and authority to purchase your product/service and who has given you their contact details.

But there’s a lot more to it for the most successful Fire and Security sales teams.

And not understanding your MQL is one of the reasons you don’t close as many sales as you should.

Continue reading “What The Hell Is An MQL? It’s Vital For Fire and Security Sales”

An Easy Way to Get Your Fire and Security Customers to Like You

Getting more customers is what makes your company successful. And, naturally, you pay close attention to the way you finalise a Fire and/or Security sale.

But what happens after the first sale has been closed is even more critical if you want to turn a customer into a raving fan.
Continue reading “An Easy Way to Get Your Fire and Security Customers to Like You”