Category: fire & security

3 Ways Your Illegal Fire & Security Facebook Competition Risks Getting Your Business Page Banned

I almost choked on my coffee when I noticed that one of our clients was running an illegal Facebook competition.

Sat in a noodle bar in the beautiful city of Prague, my mobile phone had just put an end to my relaxed mood.

Because the client in question had fallen foul of THREE of the ways a competition is most likely to get their Business Page suspended by Facebook.

Let me talk you through them. Continue reading “3 Ways Your Illegal Fire & Security Facebook Competition Risks Getting Your Business Page Banned”

Fire & Security – How To Choose A Digital Marketing Agency

Fire & Security directors! Beware of expensive mistakes!

Neither the marketing guy who cold called you. Nor the one you met through your networking breakfast will have the skills and experience to sell more fire protection and security systems.

How do I know?

Because we regularly meet colleagues from your industry who are repenting their first marketing investment.

They hired the smooth talking, shark-tooth necklace-wearing consultant who promised to publish 100 tweets and some blog posts every month.

Or they listened to the promises of an old-school marketer who said sending out some leaflets would be all you needed.

Take a deep breath and consider these two things:

A Decade of Security Website Design Proven to Generate Leads & Sales

Within a few weeks of our first security company website design going live, it generated a SALE worth £20k.

The normally dour Sales Director was positively glowing in his praise.

We had crossed the enquiry into the box and he had knocked it in! Continue reading “A Decade of Security Website Design Proven to Generate Leads & Sales”

What A Difference A Comma Makes For Fire & Security GMB Listing

WHAT A DIFFERENCE a WRONGLY-PLACED comma makes in your Fire & Security company’s Google My Business map listing…. 1.8 miles to be precise!

When I created the Google My Business page for Fenix Monitoring I put in the correct site address – Unipart Business Centre, Bay 27, Garsington Road, Cowley, Oxfordshire, OX4 2PG. I could see it quite clearly on the Fenix GMB dashboard. Continue reading “What A Difference A Comma Makes For Fire & Security GMB Listing”

Promote Your Fire & Security Company With LinkedIn’s Skills And Endorsements

The Skills and Endorsements section is a very important part of any Fire & Security sales person’s LinkedIn profile. It’s one of the top four places where you should be using your key words and phrases.

Whatever you add here will help:

  • LinkedIn to understand what search terms you want your profile to show for; and
  •  your connections to understand how best you can help them.

It’s also a great way to start conversations with your connections. But many Fire & Security directors don’t have a clue how to get the most value from it!

Read on to find out the how and the why… Continue reading “Promote Your Fire & Security Company With LinkedIn’s Skills And Endorsements”

The Best Way To Attract More Followers For Your Fire & Security LinkedIn Company Page

After a decade of using LinkedIn, many clients and students have asked me one simple question. How do you attract more followers for your company page?

Facebook Business Pages and LinkedIn Company Pages have the same problem. They cannot reach out to the personal profiles of individuals and ask to connect. Or request that they follow them. It’s very frustrating!

LinkedIn recommend that you put up more great content to attract more followers. But only existing followers can see the content that you put up on your Company Page. It’s a chicken and egg thing.

So, if that doesn’t work, what is the best way to get more followers for your Fire & Security LinkedIn Company Page? Read on for our top tips!
Continue reading “The Best Way To Attract More Followers For Your Fire & Security LinkedIn Company Page”

How To Create A Fire & Security Facebook Business Page When You Don’t Want To Use Facebook Yourself

Fire & Security directors often tell me that they hate Facebook. And that’s fine. But many of your potential customers are on Facebook! Not as their businesses but as themselves. To reach them, you need to have a Facebook Business Page. Whether you target home owners or business customers.

So here is the good news. You don’t have to be active on Facebook as yourself to get the benefits for your company.

Here’s our simple guide to how and why you should create a Facebook personal profile and then lock it down.

Continue reading “How To Create A Fire & Security Facebook Business Page When You Don’t Want To Use Facebook Yourself”

The #1 Mistake Fire & Security Companies Make on Facebook

You’re looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners.

Great! So you set up a Facebook Business page for your company. And add an image of your sign-written van. Complete some contact info – phone number, website URL. Sorted!

Next you take some photos of your most recent installations. And publish some posts with images of bellboxes or CCTV cameras…

And then you wonder why you get very few enquiries.

What’s going on, Facebook???!!! Continue reading “The #1 Mistake Fire & Security Companies Make on Facebook”

Fire and Security Personnel Hacked On LinkedIn

This is the ideal time for hackers and scammers to test your defences. When you are distracted by global economic issues and trying to ensure that your business will survive. I first noticed this nasty LinkedIn hack last year. But it has raised its head again this month.

Make one simple mistake and you could pass an infection to all your LinkedIn connections!

If you receive a private message that looks like this, DO NOT CLICK IT.
Continue reading “Fire and Security Personnel Hacked On LinkedIn”