Fire & Security directors often tell me that they hate Facebook. And that’s fine. But many of your potential customers are on Facebook! Not as their businesses but as themselves. To reach them, you need to have a Facebook Business Page. Whether you target home owners or business customers.
So here is the good news. You don’t have to be active on Facebook as yourself to get the benefits for your company.
Here’s our simple guide to how and why you should create a Facebook personal profile and then lock it down.
Continue reading “How To Create A Fire & Security Facebook Business Page When You Don’t Want To Use Facebook Yourself”
You’re looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners.
Great! So you set up a Facebook Business page for your company. And add an image of your sign-written van. Complete some contact info – phone number, website URL. Sorted!
Next you take some photos of your most recent installations. And publish some posts with images of bellboxes or CCTV cameras…
And then you wonder why you get very few enquiries.
This is the ideal time for hackers and scammers to test your defences. When you are distracted by global economic issues and trying to ensure that your business will survive. I first noticed this nasty LinkedIn hack last year. But it has raised its head again this month.
Make one simple mistake and you could pass an infection to all your LinkedIn connections!
If you receive a private message that looks like this, DO NOT CLICK IT.
Continue reading “Fire and Security Personnel Hacked On LinkedIn”
Your Fire & Security website isn’t working effectively as a lead generation tool if your staff have to trawl through loads of spammy, scammy messages from the contact form. Stop it now. Continue reading “Stop Spam On Your Fire and Security Website Contact Form”
A very unhappy homeowner called a Fire and Security company to complain:
“I took a half day off work to be at home for the site survey this afternoon but no one turned up.”
She was threatening to leave them a bad review!
When questioned, the surveyor told his boss:
“Well, I couldn’t get a confirmation by email or phone so I didn’t go.”
Wouldn’t it have been better if the company had received the following message? Continue reading “Use The Power of Texting To Improve Fire & Security System Sales: Show More Zeal In Your Follow Ups”
Are you a Fire and Security Director or Sales Professional who wants to use LinkedIn to increase sales?
Then you need to know how to create a LinkedIn profile that attracts your ideal customers. And helps them to want to connect with you. And view you as a trustworthy expert about security systems and fire safety.
So read on…
Continue reading “How To Create The Best LinkedIn Profile For Fire and Security Sales”
For the sales teams of most British Fire and Security companies, the lifecycle of a buyer is just two steps – Lead is generated and Lead is turned into a Customer.
And nothing else matters.
A lead is someone who has the interest and authority to purchase your product/service and who has given you their contact details.
But there’s a lot more to it for the most successful Fire and Security sales teams.
And not understanding your MQL is one of the reasons you don’t close as many sales as you should.
Continue reading “What The Hell Is An MQL? It’s Vital For Fire and Security Sales”
Getting more customers is what makes your company successful. And, naturally, you pay close attention to the way you finalise a Fire and/or Security sale.
But what happens after the first sale has been closed is even more critical if you want to turn a customer into a raving fan.
Continue reading “An Easy Way to Get Your Fire and Security Customers to Like You”
As part of my daily routine, I look at a lot of Fire & Security websites.
Many of them look very similar – stock images, we pride ourselves on our customer service, yawn, blah blah blah
But what I also notice is that there are lots of stripes
Some stripes have big text.
And some stripes have small text.
Why is the big print important on a Fire and Security website?
Continue reading “How Good Is The Part of Your Fire & Security Website That Does All of The Selling?”
Google Chrome is causing huge problems for some Fire and Security company directors. But most of you are completely unaware.
Here’s what you need to know. Picture the scene:
A home owner or the Responsible Person at a commercial company has gone onto Google to search out more information about CCTV cameras or fire alarms. This person who is making such a search is very close to being in the market to make a purchase.
Google shows your website at #3 on the first page of Google for their search. This potential buyer clicks on your link.
This new visitor lands on your site. They’re looking for a reason to work with you.
The first thing they see is a sign that says Not Secure
Here’s what this new visitor sees: Continue reading “How Your ‘Not Secure’ Website Is Destroying Your Security Company’s Chances on Google Search”