Category: Google Adwords

WARNING! Google Is Not Your Friend

I was chatting with a Fire & Security professional recently. He’d been sent a Google voucher to get started on paid ads.

He was VERY EXCITED!

I didn’t want to rain on his parade. I didn’t want to be the voice of doom and gloom.

BUT…

A Fire & Security company showed us a regular report from their Ads manager claiming lots of conversions. But the director wasn’t so sure that this data matched the number of enquiries he was receiving. 

Lollipop did an audit and added in some checks and balances. Continue reading “WARNING! Google Is Not Your Friend”

5 Ways Your Fire & Security Website Upgrade Can Ruin Your Paid Ads

Google Adwords or Pay Per Click (PPC) is a great tool in your Fire and Security marketing arsenal.

Used wisely, it can hugely increase the stream of targeted prospects visiting your Fire & Security website.

But, if your website is not set up correctly, all it does is amplify a broken sales funnel.

When your PPC campaigns are not bringing in the leads you seek, you start to ask questions.

Continue reading “5 Ways Your Fire & Security Website Upgrade Can Ruin Your Paid Ads”

Google Ads For Fire & Security: Save Money With Keyword Match Types

Many Fire & Security businesses get started on Google Ads by accident. You got offered a voucher!

Spend £120 this month and you’ll get £120 for free next month – that sort of thing.

Hands up! Was that you?

You thought this would be cheaper than Digital Marketing?

And it seemed so simple to set up. There were lots of fields that said Recommended. So you just took each easy option.

A few months in and your Google Ads bill is massive. But you’re not getting any enquiries. Continue reading “Google Ads For Fire & Security: Save Money With Keyword Match Types”