I was chatting with a Fire & Security professional recently. He’d been sent a Google voucher to get started on paid ads.
He was VERY EXCITED!
I didn’t want to rain on his parade. I didn’t want to be the voice of doom and gloom.
BUT…
A Fire & Security company showed us a regular report from their Ads manager claiming lots of conversions. But the director wasn’t so sure that this data matched the number of enquiries he was receiving.
Lollipop did an audit and added in some checks and balances. Continue reading “WARNING! Google Is Not Your Friend”