Local SMEs in service industries are always seen as the Cinderellas of content marketing! But Lollipop’s experience in the Fire & Security industry, combined with a client who matched their own passion and determination to give the best possible service, resulted in an overwhelming success story.
A security system is often a grudge buy made only to keep the insurance company happy. And buyers are usually motivated by price alone. The decision process can go on for months as they compare alternative suppliers.
The industry is split as follows: 4 well known, national brands take over half the available market, leaving a large number of smaller businesses and one man bands to fight over what is left. It’s a tough place to be.
Lollipop have been achieving digital marketing success for the smaller businesses in the Fire & Security niche since 2010. It was one of the reasons that we were chosen to work with Blake Fire & Security Systems in our home town of Southend-on-Sea. They wanted us to apply all that experience and expertise to their business and get more customers from the wider areas of Essex and London.