When was the last time you sat down and thought, “I’m going to do a blog post about Halloween to help my business!” Never? Probably…
But tailoring the content you produce around public holidays such as Halloween and Christmas is something you should be doing to promote your business.
I’m not suggesting you bring out a range of bat-shaped CCTV cameras… but instead, you need to think about what problems these different holidays and events can bring to your target audience and utilise this in one of Inbound Marketing’s favourite tactics – blog writing.
