Category: Inbound Marketing

Unlocking Growth: The Role of Fire and Security Accreditations

We saw what you did there…. Set up your own business… but choosing not to get Fire and Security Accreditations.

A lot of Fire & Security engineers set up on their own because they know they can do a better job than their current employer.

In the beginning, they get a few jobs because they can charge less than a bigger company. These happy customers start recommending them.

The newbie Fire & Security company can also take on work subcontracting for bigger organisations. Continue reading “Unlocking Growth: The Role of Fire and Security Accreditations”

Marketing At Halloween – How Dynamic Security Companies Can Sell More Burglar Alarms

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When was the last time you sat down and thought, “I’m going to do a blog post about Halloween to help my business!” Never? Probably… 

But tailoring the content you produce around public holidays such as Halloween and Christmas is something you should be doing to promote your business. 

I’m not suggesting you bring out a range of bat-shaped CCTV cameras… but instead, you need to think about what problems these different holidays and events can bring to your target audience and utilise this in one of Inbound Marketing’s favourite tactics – blog writing.

Continue reading “Marketing At Halloween – How Dynamic Security Companies Can Sell More Burglar Alarms”