Fire & Security Lead Generation Blog
How To Generate More Leads & Close More Fire & Security Customers
It was after The Security Event, during a lively networking session. The wine and beer were flowing, the professional DJ was getting into his groove, and the thrum of chatter filled the air. In the middle of it all, a security business owner shouted at me over the noise:
“You’re lovely people… but you can’t sell.”
The comment caught me off guard. But what really struck me was this:
I had never actually tried to sell to him.
Everywhere you turn, there is another shiny new tool promising AI marketing for Fire and Security companies like yours.
“Just press a button,” they say.
“We will create your blogs, socials and content calendar while you have a cuppa.”
If only.
Continue reading “The Truth About “Push Button” AI Marketing for Fire and Security Companies”
Fire and Security installation companies often find themselves trapped in a challenging roller coaster of feast and famine, where periods of overwhelming workload alternate with stretches of under-utilisation and financial strain.
We often see it on LinkedIn… installation companies reaching out to request help from other engineers because they have too much work. Then other installers offering to help because they have spare capacity.
Continue reading “Beating Feast and Famine For Fire and Security Installation Companies”
This post was sparked by something I saw recently: yet another confident voice in marketing, projecting authority and making big promises.
But this time it was in my own back yard… Fire & Security. So obviously I checked out what they had to say.
Continue reading “Why I’m “Too Thin-Skinned” for Fire and Security Marketing (and Proud of It)”
We saw what you did there…. Set up your own business… but choosing not to get Fire and Security Accreditations.
A lot of Fire & Security engineers set up on their own because they know they can do a better job than their current employer.
In the beginning, they get a few jobs because they can charge less than a bigger company. These happy customers start recommending them.
The newbie Fire & Security company can also take on work subcontracting for bigger organisations. Continue reading “Unlocking Growth: The Role of Fire and Security Accreditations”
When was the last time you sat down and thought, “I’m going to do a blog post about Halloween to help my business!” Never? Probably…
But tailoring the content you produce around public holidays such as Halloween and Christmas is something you should be doing to promote your business.
I’m not suggesting you bring out a range of bat-shaped CCTV cameras… but instead, you need to think about what problems these different holidays and events can bring to your target audience and utilise this in one of Inbound Marketing’s favourite tactics – blog writing.
One of our lovely Fire & Security clients asked me recently whether I could just “sort out his GDPR thing for him”.
Continue reading “GDPR Help For Fire and Security Installers”
Some Fire and Security directors start their business using an Angel to provide them with a life-changing financial investment.
Lollipop began after an Angel invested something rather different. But his life was cut far too short. Here is the story:
