Category: Leads

How Your Fire & Security FAQs Page Can Make You Money

Fire & Security directors are great fans of the FAQs page on their website. They all want one. But this popular page is completely misused by most companies.

The FAQs page is frequently clicked. And most Fire & Security websites use it to answer the technical questions that they often get asked. 

It’s a huge missed opportunity! 

Things like can I operate the system through my mobile may be #1 on the list of FAQs on your website. But is it the question that your sales guys hear most often BEFORE the purchase? Continue reading “How Your Fire & Security FAQs Page Can Make You Money”

The More You Work IN Your Fire & Security Business, The Less It Is Worth!

It’s a sobering thought but it is one of the staple pieces of advice from any business coach – work ON your Fire & Security business not IN it.

Otherwise, rather than owning a true business, all you actually own is a job. 14 hour days, 7 days a week. 

Continue reading “The More You Work IN Your Fire & Security Business, The Less It Is Worth!”

Do You Have A Marketing Spell For Fire & Security Success?

I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media and website stuff.

After an investment of over £30,000, he had seen no increase in enquiries!!!

Finally he had pulled the plug.

A quick look at their website and social media revealed the truth. Continue reading “Do You Have A Marketing Spell For Fire & Security Success?”

Are You Getting Exclusive Fire & Security Leads Or Paying Through The Nose For a 1:4 Chance Of Winning The Work?

A startling fact was revealed during conversations with the Fire & Security business development managers in London, Liverpool and Birmingham.

EXCLUSIVITY OF LEADS IS NOT USUALLY GUARANTEED

WTF!!!????

Yup, Lolly leads are always exclusive. But we hadn’t been talking about it in any of our sales materials. Because we didn’t think exclusivity was a ‘thing’!

We thought all lead generation companies offered exclusive leads!

DOH!

What is Lead Exclusivity Continue reading “Are You Getting Exclusive Fire & Security Leads Or Paying Through The Nose For a 1:4 Chance Of Winning The Work?”

Could Your Fire & Security Facebook Competitions Upset Your Fans?

Everyone loves a competition! Especially being able to win something for nothing. It’s a great way to increase your Fire & Security company’s visibility in the local community. And to generate more new enquiries from homeowners who want to feel safe.

Which is why some home security installers are offering prizes like free alarm systems on their Business Pages.

But sometimes it can cause bad feeling rather than elation! Continue reading “Could Your Fire & Security Facebook Competitions Upset Your Fans?”

Scaling Your Fire & Security Marketing The Easy Way

Starting to scale your Fire & Security marketing? The great news is that you’ve got plenty of tools to choose from.

With so many options, getting started has never been easier. But getting started RIGHT is tougher than ever.

Where do you even begin?

You know that you should send an email newsletter… so you sign up for that email marketing tool. Continue reading “Scaling Your Fire & Security Marketing The Easy Way”

Making the internet work for the Fire & Security Industry

At Lollipop we make this internet thing work for the Fire & Security industry. This article and tells you how to succeed in such a crowded market. You’ll discover the single most important principle to get right for internet success. Apply it to win!

So how do Lollipop make the internet work for the crowded Fire & Security industry? Continue reading “Making the internet work for the Fire & Security Industry”

How Fire and Security Companies Can Follow Up On Quotes At The Right Time

I shocked a prospective client last week. He had just realised how much money he had left lying on the table this year. All because his team were making proposals and quotes that never got acted upon.

How many quotes did you send out this year where they never replied… ?

£10k… £50k… £100k… worth?

What would happen for your business if you didn’t leave all that money on the table?

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Have you noticed that, whilst they were happy to speak to you to arrange a site survey, modern buyers don’t want to be hassled about their decision to purchase until they have had a chance to weigh up their options?

Continue reading “How Fire and Security Companies Can Follow Up On Quotes At The Right Time”