Could Your Fire & Security Facebook Competitions Upset Your Fans?

Everyone loves a competition! Especially being able to win something for nothing. It’s a great way to increase your Fire & Security company’s visibility in the local community. And to generate more new enquiries from homeowners who want to feel safe.

Which is why some home security installers are offering prizes like free alarm systems on their Business Pages.

But sometimes it can cause bad feeling rather than elation! Continue reading “Could Your Fire & Security Facebook Competitions Upset Your Fans?”

3 Ways Your Illegal Fire & Security Facebook Competition Risks Getting Your Business Page Banned

I almost choked on my coffee when I noticed that one of our clients was running an illegal Facebook competition.

Sat in a noodle bar in the beautiful city of Prague, my mobile phone had just put an end to my relaxed mood.

Because the client in question had fallen foul of THREE of the ways a competition is most likely to get their Business Page suspended by Facebook.

Let me talk you through them. Continue reading “3 Ways Your Illegal Fire & Security Facebook Competition Risks Getting Your Business Page Banned”

Scaling Your Fire & Security Marketing The Easy Way

Starting to scale your Fire & Security marketing? The great news is that you’ve got plenty of tools to choose from.

With so many options, getting started has never been easier. But getting started RIGHT is tougher than ever.

Where do you even begin?

You know that you should send an email newsletter… so you sign up for that email marketing tool. Continue reading “Scaling Your Fire & Security Marketing The Easy Way”

Making the internet work for the Fire & Security Industry

At Lollipop we make this internet thing work for the Fire & Security industry. This article and tells you how to succeed in such a crowded market. You’ll discover the single most important principle to get right for internet success. Apply it to win!

So how do Lollipop make the internet work for the crowded Fire & Security industry? Continue reading “Making the internet work for the Fire & Security Industry”

How Fire and Security Companies Can Follow Up On Quotes At The Right Time

I shocked a prospective client last week. He had just realised how much money he had left lying on the table this year. All because his team were making proposals and quotes that never got acted upon.

How many quotes did you send out this year where they never replied… ?

£10k… £50k… £100k… worth?

What would happen for your business if you didn’t leave all that money on the table?

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Have you noticed that, whilst they were happy to speak to you to arrange a site survey, modern buyers don’t want to be hassled about their decision to purchase until they have had a chance to weigh up their options?

Continue reading “How Fire and Security Companies Can Follow Up On Quotes At The Right Time”

What the flip is a Buyer Persona? And why your Fire & Security company MUST take note!

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Don’t know what a buyer persona is? Or why your Fire & Security business should have one?

Well, you’re not alone. But it is a fundamental piece of the digital marketing jigsaw.

Done correctly, your buyer persona will get you more leads from your website and digital marketing efforts. And, of course, more leads mean more site surveys and more customers. In turn that means more maintenance contracts and more upsells. 

And all of that will give you more lovely revenue and a thriving, growing Fire & Security business.

Not bad… eh?

But what the flippin’ ‘eck is a buyer persona? Continue reading “What the flip is a Buyer Persona? And why your Fire & Security company MUST take note!”

Generating Fire & Security sales leads – without these 3 things your website will fail!

You invest in a website to generate sales leads or enquiries for your Fire & Security company.

Without a steady stream of leads, businesses of any size will struggle to grow. Even the best sales team will fail without leads.

Continue reading “Generating Fire & Security sales leads – without these 3 things your website will fail!”

Google Ads For Fire & Security: Save Money With Keyword Match Types

Many Fire & Security businesses get started on Google Ads by accident. You got offered a voucher!

Spend £120 this month and you’ll get £120 for free next month – that sort of thing.

Hands up! Was that you?

You thought this would be cheaper than Digital Marketing?

And it seemed so simple to set up. There were lots of fields that said Recommended. So you just took each easy option.

A few months in and your Google Ads bill is massive. But you’re not getting any enquiries. Continue reading “Google Ads For Fire & Security: Save Money With Keyword Match Types”