Fire & Security Lead Generation Blog
How To Generate More Leads & Close More Fire & Security Customers
I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media and website stuff.
After an investment of over £30,000, he had seen no increase in enquiries!!!
Finally he had pulled the plug.
A quick look at their website and social media revealed the truth. Continue reading “Do You Have A Marketing Spell For Fire & Security Success?”
I’ve met a lot of Fire & Security installers, surveyors and engineers who have been asking themselves this HUGE question.
They are excellent at installing systems. They hate working FOR someone. The hours are too long and too unreliable. It’s too regimented and they’re sure they could do the job much better.
Surely it cannot be that hard to work for yourself?
The first thing I say to them is: Continue reading “Top Tips For Quitting Your Job And Starting Your Own Fire & Security Company”
A startling fact was revealed during conversations with the Fire & Security business development managers in London, Liverpool and Birmingham.
EXCLUSIVITY OF LEADS IS NOT USUALLY GUARANTEED
WTF!!!????
Yup, Lolly leads are always exclusive. But we hadn’t been talking about it in any of our sales materials. Because we didn’t think exclusivity was a ‘thing’!
We thought all lead generation companies offered exclusive leads!
DOH!
Everyone loves a competition! Especially being able to win something for nothing. It’s a great way to increase your Fire & Security company’s visibility in the local community. And to generate more new enquiries from homeowners who want to feel safe.
Which is why some home security installers are offering prizes like free alarm systems on their Business Pages.
But sometimes it can cause bad feeling rather than elation! Continue reading “Could Your Fire & Security Facebook Competitions Upset Your Fans?”
Starting to scale your Fire & Security marketing? The great news is that you’ve got plenty of tools to choose from.
With so many options, getting started has never been easier. But getting started RIGHT is tougher than ever.
Where do you even begin?
You know that you should send an email newsletter… so you sign up for that email marketing tool. Continue reading “Scaling Your Fire & Security Marketing The Easy Way”
At Lollipop we make this internet thing work for the Fire & Security industry. This article and tells you how to succeed in such a crowded market. You’ll discover the single most important principle to get right for internet success. Apply it to win!
So how do Lollipop make the internet work for the crowded Fire & Security industry? Continue reading “Making the internet work for the Fire & Security Industry”
I am often asked whether HubSpot can track Fire & Security website visitors.
Continue reading “How Can You Track Who Comes Onto Your Fire & Security Website?”
I shocked a prospective client last week. He had just realised how much money he had left lying on the table this year. All because his team were making proposals and quotes that never got acted upon.
How many quotes did you send out this year where they never replied… ?
£10k… £50k… £100k… worth?
What would happen for your business if you didn’t leave all that money on the table?
Have you noticed that, whilst they were happy to speak to you to arrange a site survey, modern buyers don’t want to be hassled about their decision to purchase until they have had a chance to weigh up their options?
Continue reading “How Fire and Security Companies Can Follow Up On Quotes At The Right Time”
Over the last decade, I’ve looked at the Google Ad accounts of dozens of Fire and Security companies. Do you want to know the biggest mistake I see?
Continue reading “Google Ads For Fire & Security – Your Most Expensive Mistake”
Don’t know what a buyer persona is? Or why your Fire & Security business should have one?
Well, you’re not alone. But it is a fundamental piece of the digital marketing jigsaw.
Done correctly, your buyer persona will get you more leads from your website and digital marketing efforts. And, of course, more leads mean more site surveys and more customers. In turn that means more maintenance contracts and more upsells.
And all of that will give you more lovely revenue and a thriving, growing Fire & Security business.
Not bad… eh?
But what the flippin’ ‘eck is a buyer persona? Continue reading “What the flip is a Buyer Persona? And why your Fire & Security company MUST take note!”
