2 Vital Website Metrics Your Fire & Security Business Needs To Master

You’ve just finished a great session with your board of directors and you’re buzzing over your company’s growth plans for the next three years.

To achieve your new financial numbers, one of your Goals for the next financial year is to make your website work harder and generate double this year’s tally of COMMERCIAL customers. Because, whilst domestic burglar alarms are your bread and butter, commercial intruder or fire alarm installations with ongoing maintenance contracts are where the real money is!

12 new business customers is a big ask

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LinkedIn Search Hacks For Fire & Security Sales – Don’t Waste Your Cash On Sales Navigator

Using a free LinkedIn account to prospect for Fire and Security leads? The Lollies love helping sales people to save cash. So don’t fork out for LinkedIn’s Sales Navigator Premium Package unless you absolutely have to. Here are some sales hacks that keep you using LinkedIn for free.

LinkedIn search for Job Title

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2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!

A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.

But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It’s got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?

Many of the Fire and Security directors we talk to complain that their website isn’t generating the leads and enquiries they expected. But almost all of them fail to realise that they are suffering from bad website design.

The clue is in the job title – a web designer’s specialty lies in the design of the website. Now, don’t get me wrong, the design is a critical element that provides the first WOW! when a human arrives at your site. However, a sexy website does not automatically mean it is successful at generating enquiries and customers.

In fact, a bad website design often results in no visitors and no enquiries. Read our real life examples…

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Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them

Here’s what Fire & Security professionals need to know to achieve the best success with their B2B prospecting.

The biggest mistake we see is trying to appeal to EVERYONE.

Your ideal buyer profile defines which companies are most likely to need fire protection or commercial security systems. These are your target customers.

Buyer personas are the people working at those companies who will need to purchase your Fire & Security systems. This is your target job role.

Ideal Buyer Profile and Buyer Personas Continue reading “Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them”

How To Get Introduced To Your Target Fire and Security Customers On LinkedIn

In the olden days, before social media, prospecting for your target customers meant being a sales person like the guy in Death of A Salesman. Willie drove from town to town visiting the companies or homeowners who were most likely to need the product he was selling. It could be a long, hard, soul-destroying slog.

Or waiting for leads to be delivered to you to call from a central office. And your success was dependent on getting the best quality leads. Always Be Closing, like in Glen Garry, Glen Ross.

Or you had to network at your local Chamber of Commerce and ask someone to introduce you to your most likely prospects.

But in the 21st century there are far easier ways to prospect. Continue reading “How To Get Introduced To Your Target Fire and Security Customers On LinkedIn”

Are You Seeing The LinkedIn Warning About Reaching The Commercial Limit For Searches For Fire and Security Leads

If you do much prospecting on LinkedIn with a free account, you will have seen the warning that you are nearing the commercial limit for searches

No, we don’t know what the actual number of searches in any one month is that constitutes your commercial limit but, once you’ve seen that warning, you will find that your ability to search is severely restricted.

When you make a search on the platform, you will only see a few options to connect with. It can be very frustrating

Your choices?

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