Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them

Here’s what Fire & Security professionals need to know to achieve the best success with their B2B prospecting.

The biggest mistake we see is trying to appeal to EVERYONE.

Your ideal buyer profile defines which companies are most likely to need fire protection or commercial security systems. These are your target customers.

Buyer personas are the people working at those companies who will need to purchase your Fire & Security systems. This is your target job role.

Ideal Buyer Profile and Buyer Personas Continue reading “Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them”

Who Owns Your Fire & Security Sales Team’s LinkedIn Contacts?

Your best Fire and Security salesperson hands in his notice, works out his gardening leave and then starts using his LinkedIn profile to get in touch with all his contacts. For his new employer – one of your competitors.

A year later, you realise that some of your best contracts are not being renewed. Those long serving clients are now getting their maintenance and monitoring done by the new company of your ex-employee.

But is there anything you can do about it? Who actually owns all the data on an ex-employee’s LinkedIn profile that was compiled whilst they were working for your company? Continue reading “Who Owns Your Fire & Security Sales Team’s LinkedIn Contacts?”