How To Create The Best LinkedIn Profile For Fire and Security Sales

Are you a Fire and Security Director or Sales Professional who wants to use LinkedIn to increase sales?

Then you need to know how to create a LinkedIn profile that attracts your ideal customers. And helps them to want to connect with you. And view you as a trustworthy expert about security systems and fire safety.

So read on…

Continue reading “How To Create The Best LinkedIn Profile For Fire and Security Sales”

Will They Know If I Disconnect Or Remove A Fire & Security Connection On LinkedIn?

Will they know if I disconnect or remove a Fire & Security connection on LinkedIn? This is the #1 question that I get asked when I train Fire & Security professionals to use the LinkedIn platform.

I get it! You connected with that engineer from another company when you were just starting out on LinkedIn. There was some great banter and sharing of bad work by other installers. But, since then, you’ve got wiser!

The day it really sank in was after you posted an update about a new maintenance contract that you had won with a really good local commercial outlet. A year later, the contract was up for renewal. But you didn’t get the job.

Later, you found out that the company of your LinkedIn connection was the successful supplier. Continue reading “Will They Know If I Disconnect Or Remove A Fire & Security Connection On LinkedIn?”

Could A Fire & Security Competitor Steal Your Customers via LinkedIn?

One of the questions I get asked most often by Fire & Security personnel is can a competitor could steal your customers via LinkedIn.

When you accept connection requests from both customers AND competitors, there is always that chance.  Even if you hide your list of connections.

BUT the truth is.

Even if you don’t connect with your competition, there are other ways that they could see your customers. And potentially steal them. Continue reading “Could A Fire & Security Competitor Steal Your Customers via LinkedIn?”

Can You Hide Your Fire & Security Customers On LinkedIn?

If you’re someone who likes to connect with everyone – customers and competitors – on LinkedIn, here’s something you need to know.

access settings and privacy on 2017 linkedin.png

By default, your 1st-degree connections can see your list of connections.

This lets them browse your network and find mutual friends and colleagues… and, potentially, your Fire & Security customers!

No matter which setting you select, your 1st-degree connections will always be able to see shared connections. You cannot hide everyone.

Yes, that’s a bit of a shocker!

This is another reason for choosing wisely who to invite and also who to accept as a connection.

So, if you don’t want your connections to show to anyone except you, there is a setting you can change. Continue reading “Can You Hide Your Fire & Security Customers On LinkedIn?”

Promote Your Fire & Security Company With LinkedIn’s Skills And Endorsements

The Skills and Endorsements section is a very important part of any Fire & Security sales person’s LinkedIn profile. It’s one of the top four places where you should be using your key words and phrases.

Whatever you add here will help:

  • LinkedIn to understand what search terms you want your profile to show for; and
  •  your connections to understand how best you can help them.

It’s also a great way to start conversations with your connections. But many Fire & Security directors don’t have a clue how to get the most value from it!

Read on to find out the how and the why… Continue reading “Promote Your Fire & Security Company With LinkedIn’s Skills And Endorsements”

Get More Fire & Security Customers – Create a LinkedIn Company Page

At least 50% of the Fire & Security profiles I see don’t link to a LinkedIn Company page. But why is that such a crying shame?

Because it means you’re missing out on some vital opportunities to GET MORE CUSTOMERS!

Read more to find out why… Continue reading “Get More Fire & Security Customers – Create a LinkedIn Company Page”