Fire & Security Lead Generation Blog
How To Generate More Leads & Close More Fire & Security Customers
It was after The Security Event, during a lively networking session. The wine and beer were flowing, the professional DJ was getting into his groove, and the thrum of chatter filled the air. In the middle of it all, a security business owner shouted at me over the noise:
“You’re lovely people… but you can’t sell.”
The comment caught me off guard. But what really struck me was this:
I had never actually tried to sell to him.
Most Fire & Security company directors think they have a lead problem. It may be they feel the phone’s not ringing as often. There are fewer emails in the inbox. Contact form enquiries have dropped off. Or maybe it just feels quieter than it used to. Often, there’s no real tracking in place – just a gut feeling that something’s changed.
Continue reading “How to Increase Fire and Security Sales (Without Just Generating More Leads)”
Every great Fire & Security business is built on trust. If you want to stand out for the right reasons, building customer trust must be your top priority. The good guys – the ones who deliver quality, reliability and professionalism – should not have to shout the loudest to be heard. But too often, they do.
Continue reading “Building Customer Trust in the Fire & Security Industry”
On one fateful day in March 2020, Lollipop’s revenue from Fire & Security marketing imploded.
With just a couple of incoming phone calls, Jo learned the sphincter-clenching, gut-curdling truth about what it meant to be specialists…
Total vulnerability to an external event over which we had no control. Continue reading “Not Just Fire & Security Marketing”
For Security companies, advertising and marketing comes in various shapes and sizes. People see your sign written vans, your bell boxes are everywhere and all your guys wear uniforms. That’s great if someone sees one of these just after being burgled…
They can call you up and arrange a site survey. Of course, that is what gets you business. No site survey – no sale!
But when those site surveys fail to bring in business, you’ve wasted time and money.
This blog post reveals the most important mistake we see Security companies make again and again. And it explains what you can do about it to get more sales.
Continue reading “Does your Security Company want to turn more Site Surveys into Sales?”
A very unhappy homeowner called a Fire and Security company to complain:
“I took a half day off work to be at home for the site survey this afternoon but no one turned up.”
She was threatening to leave them a bad review!
When questioned, the surveyor told his boss:
“Well, I couldn’t get a confirmation by email or phone so I didn’t go.”
Wouldn’t it have been better if the company had received the following message? Continue reading “Use The Power of Texting To Improve Fire & Security System Sales: Show More Zeal In Your Follow Ups”
Are you a Fire and Security Director or Sales Professional who wants to use LinkedIn to increase sales?
Then you need to know how to create a LinkedIn profile that attracts your ideal customers. And helps them to want to connect with you. And view you as a trustworthy expert about security systems and fire safety.
So read on…
Continue reading “How To Create The Best LinkedIn Profile For Fire and Security Sales”
Getting more customers is what makes your company successful. And, naturally, you pay close attention to the way you finalise a Fire and/or Security sale.
But what happens after the first sale has been closed is even more critical if you want to turn a customer into a raving fan.
Continue reading “An Easy Way to Get Your Fire and Security Customers to Like You”
A few years ago, Lollipop’s lead generation activities were pushing around 40 leads a month through a fire and security client’s website enquiry form.
Happy days!
But both Lollipop and the client wanted to know more about those leads.
The client wanted to learn how many of these leads his sales term were turning into sales – so they could:
And Lollipop wanted to know which website pages were generating the best leads, which produced customers and which didn’t.
Continue reading “Our Spreadsheet Horror Story For Fire & Security Lead Management”
A lot of Fire & Security directors like the idea of using a CRM. You’re fed up with spreadsheets. And clunky job management tools that don’t show your sales pipeline. And you need MORE SALES!!
One of the best CRMs on the market is HubSpot. And, best of all, it’s free to get started.
Continue reading “Using The HubSpot CRM To Increase Fire & Security Sales”
