A very unhappy homeowner called a Fire and Security company to complain:
“I took a half day off work to be at home for the site survey this afternoon but no one turned up.”
She was threatening to leave them a bad review!
When questioned, the surveyor told his boss:
“Well, I couldn’t get a confirmation by email or phone so I didn’t go.”
Wouldn’t it have been better if the company had received the following message? Continue reading “Use The Power of Texting To Improve Fire & Security System Sales: Show More Zeal In Your Follow Ups”
Are you a Fire and Security Director or Sales Professional who wants to use LinkedIn to increase sales?
Then you need to know how to create a LinkedIn profile that attracts your ideal customers. And helps them to want to connect with you. And view you as a trustworthy expert about security systems and fire safety.
So read on…
Continue reading “How To Create The Best LinkedIn Profile For Fire and Security Sales”
Getting more customers is what makes your company successful. And, naturally, you pay close attention to the way you finalise a Fire and/or Security sale.
But what happens after the first sale has been closed is even more critical if you want to turn a customer into a raving fan.
Continue reading “An Easy Way to Get Your Fire and Security Customers to Like You”
A few years ago, Lollipop’s lead generation activities were pushing around 40 leads a month through a fire and security client’s website enquiry form.
But both Lollipop and the client wanted to know more about those leads.
The client wanted to learn how many of these leads his sales term were turning into sales – so they could:
- accurately measure their conversion rate;
- see if any changes need to be made to their sales process; and
- track the value of their monthly investment with Lollipop.
And Lollipop wanted to know which website pages were generating the best leads, which produced customers and which didn’t.
Continue reading “Our Spreadsheet Horror Story For Fire & Security Lead Management”
A lot of Fire & Security directors like the idea of using a CRM. You’re fed up with spreadsheets. And clunky job management tools that don’t show your sales pipeline. And you need MORE SALES!!
One of the best CRMs on the market is HubSpot. And, best of all, it’s free to get started.
Continue reading “Using The HubSpot CRM To Increase Fire & Security Sales”
Jon and I learned a huge secret about selling Fire & Security products whilst at a yoga workshop recently!
Yup, I hear you. What on earth does yoga have to do with Fire & Security or even sales?
So here’s what happened:
Continue reading “Discovering The Biggest Secret Of Fire & Security Sales Whilst Standing On Your Head”
Why is it that Fire & Security customer retention is not being discussed by more UK directors?
The majority of your sales people tell me that:
“most of our work comes from existing customers and word of mouth referrals”.
So it sounds to me like it’s hugely important to keep your existing customers sweet. They’re the golden goose that keeps most Fire & Security companies going.
A great infographic from Experience Matters shows that loyal customers are:
5x more likely to repurchase, 5x as likely to forgive, 4x as likely to refer and 7x as likely to try a new offering! Continue reading “Make A 5% Increase In Your Fire & Security Customer Retention To Yield A 25-95% Increase In Profits”
We’ve all been there! You’re talking fire safety or security to a homeowner or the buyer for a commercial business.
You’ve given your best sales pitch.
And the lead responds: “Let me think about it…” or “Let me get back to you…”
Aaargh! What that actually means is: “I’m confused. Give me some time.”
But time won’t stop them from being confused. It just makes you disappear from their memory. And you’re not going to hear from them again.
They will never get back to you.
Because confused customers can’t and won’t buy.
Selling a Fire and Security System to a small to medium sized manufacturing company is no easy task.
Manufacturers are always trying to keep their costs to a minimum. And you are trying to get them to part with their money to meet legislation. Most will want to do as little as possible to remain legal. It really is a GRUDGE PURCHASE…
In addition, for most manufacturing companies the person dealing with Health & Safety and security contracts is also responsible for tons of other things too.
So the difficult part will be to get to the top of their priority list.
But how do you do that?
Continue reading “Selling Fire and Security Systems to Manufacturers”
Starting to scale your Fire & Security marketing? The great news is that you’ve got plenty of tools to choose from.
With so many options, getting started has never been easier. But getting started RIGHT is tougher than ever.
Where do you even begin?
You know that you should send an email newsletter… so you sign up for that email marketing tool. Continue reading “Scaling Your Fire & Security Marketing The Easy Way”