Category: sales enablement

Selling Fire and Security Systems to Manufacturers

Selling a Fire and Security System to a small to medium sized manufacturing company is no easy task.

Manufacturers are always trying to keep their costs to a minimum. And you are trying to get them to part with their money to meet legislation. Most will want to do as little as possible to remain legal. It really is a GRUDGE PURCHASE…

In addition, for most manufacturing companies the person dealing with Health & Safety and security contracts is also responsible for tons of other things too. 

So the difficult part will be to get to the top of their priority list.

But how do you do that?

Continue reading “Selling Fire and Security Systems to Manufacturers”

Scaling Your Fire & Security Marketing The Easy Way

Starting to scale your Fire & Security marketing? The great news is that you’ve got plenty of tools to choose from.

With so many options, getting started has never been easier. But getting started RIGHT is tougher than ever.

Where do you even begin?

You know that you should send an email newsletter… so you sign up for that email marketing tool. Continue reading “Scaling Your Fire & Security Marketing The Easy Way”

Selling Fire & Security: Race To The Bottom Or Rise To The Top?

Once the site survey is booked, your Fire & Security company has a great chance of getting a new customer. But there’s a big difference between a good sales person and a great one. 
 

Racing to the bottom

Does your representative start by banging on about how great your company is: Continue reading “Selling Fire & Security: Race To The Bottom Or Rise To The Top?”

The Fire & Security Sales Prevention Force: Are You Paying People To STOP SALES FROM HAPPENING?

Working in the Fire & Security industry for nearly a decade, we have met some fabulous sales people.  Together we make a great team!
 
Lollipop cross the leads into the box and the sales guy “knocks ’em in”. 
 
It’s a joy! Giving true masters the perfect raw material to create £20k, £50k and even £100k sales! Day in and day out. Consistent, reliable, quality traffic, leads and customers. Everyone’s life becomes soooo sweet!
 
However, some Fire & Security directors have a bottleneck that stops this from happening.
 
And they don’t even realise that they are PAYING PEOPLE TO STOP SALES FROM HAPPENING!
 

The Sales Prevention Force? Continue reading “The Fire & Security Sales Prevention Force: Are You Paying People To STOP SALES FROM HAPPENING?”

How To Convert Fire & Security Leads Into Sales

How many people who visit your website give you their contact information and become a lead? And, more importantly, how many of those leads actually become customers who give you their money?

For the Fire & Security directors we speak to, those statistics are the most frustrating thing about your website – whether you’re a local company or the largest of the national brands.

The vast majority of traffic that comes to your site does one thing.

It leaves, never to return!

So, what percentage of people who make it to your website become a lead and then a customer?

1 out of 1000? 1 out of 10,000?

how-to-convert-leads-into-sales-clients-fire-security

Continue reading “How To Convert Fire & Security Leads Into Sales”

2 radical reasons why you don’t need a new Fire and Security website

The Lollies talk to a lot of Fire and Security company owners who are stuck!

Your business is not growing and you come to us with sad tales of website traffic that doesn’t produce the quality enquiries or the sales of alarm systems that you need.

Usually, you’re asking for a quote to build a new website, convinced that this is the answer…

Continue reading “2 radical reasons why you don’t need a new Fire and Security website”

2 Vital Website Metrics Your Fire & Security Business Needs To Master

You’ve just finished a great session with your board of directors and you’re buzzing over your company’s growth plans for the next three years. 

To achieve your new financial numbers, one of your Goals for the next financial year is to make your website work harder and generate double this year’s tally of COMMERCIAL customers. Because, whilst domestic burglar alarms are your bread and butter, commercial intruder or fire alarm installations with ongoing maintenance contracts are where the real money is!

12 new business customers is a big ask

Continue reading “2 Vital Website Metrics Your Fire & Security Business Needs To Master”

Why Fire & Security Customer Service Teams Need A CRM

Imagine you get a call from an angry customer explaining that the Fire or Security product you sold them has malfunctioned in some way. You send an engineer to fix it. Sorted.

But what happens if the same customer rings back with the same problem?

It might not happen often but, if it does, that customer is going to be understandably frustrated.

And how much worse when the call handler has no recollection of the previous incident. They might be a different employee or they may have dealt with hundreds of enquiries since the last incident. It’s not surprising if the caller gets even more annoyed.

It doesn’t look good.

Even though it stands for customer relationship management, many Fire and Security companies don’t understand what a CRM does. They think it’s just a ‘job management’ tool. Not a way to give their existing customers a fabulous experience that will make them recommend you to their friends.

Continue reading “Why Fire & Security Customer Service Teams Need A CRM”