Starting to scale your Fire & Security marketing? The great news is that you’ve got plenty of tools to choose from.
With so many options, getting started has never been easier. But getting started RIGHT is tougher than ever.
Where do you even begin?
You know that you should send an email newsletter… so you sign up for that email marketing tool. Continue reading “Scaling Your Fire & Security Marketing The Easy Way”
Working in the Fire & Security industry for nearly a decade, we have met some fabulous sales people. Together we make a great team!
Lollipop cross the leads into the box and the sales guy “knocks ’em in”.
However, some Fire & Security directors have a bottleneck that stops this from happening.
And they don’t even realise that they are PAYING PEOPLE TO STOP SALES FROM HAPPENING!
I shocked a prospective client last week. He had just realised how much money he had left lying on the table this year. All because his team were making proposals and quotes that never got acted upon.
How many quotes did you send out this year where they never replied… ?
£10k… £50k… £100k… worth?
What would happen for your business if you didn’t leave all that money on the table?
Are you one of the few savvy Fire & Security Directors who sees the value in using LinkedIn to get in front of your ideal customers? Read on for my top 7 essential tips that will smash your previous efforts!
Continue reading “7 Essential LinkedIn Tips For Savvy Fire & Security Directors”
“LinkedIn’s crap,” a Fire & Security director told me. “It takes all day and doesn’t result in any worthwhile enquiries!”
Are you feeling the same frustration?
But why is that?
Continue reading “LinkedIn: Crap For Enquiries? Not For This Fire & Security Company”
How many people who visit your website give you their contact information and become a lead? And, more importantly, how many of those leads actually become customers who give you their money?
For the Fire & Security directors we speak to, those statistics are the most frustrating thing about your website – whether you’re a local company or the largest of the national brands.
The vast majority of traffic that comes to your site does one thing.
It leaves, never to return!
So, what percentage of people who make it to your website become a lead and then a customer?
1 out of 1000? 1 out of 10,000?
The Lollies talk to a lot of Fire and Security company owners who are stuck!
Your business is not growing and you come to us with sad tales of website traffic that doesn’t produce the quality enquiries or the sales of alarm systems that you need.
Usually, you’re asking for a quote to build a new website, convinced that this is the answer…
Continue reading “2 radical reasons why you don’t need a new Fire and Security website”
You’ve just finished a great session with your board of directors and you’re buzzing over your company’s growth plans for the next three years.
To achieve your new financial numbers, one of your Goals for the next financial year is to make your website work harder and generate double this year’s tally of COMMERCIAL customers. Because, whilst domestic burglar alarms are your bread and butter, commercial intruder or fire alarm installations with ongoing maintenance contracts are where the real money is!
12 new business customers is a big ask
Continue reading “2 Vital Website Metrics Your Fire & Security Business Needs To Master”
Using a free LinkedIn account to prospect for Fire and Security leads? The Lollies love helping sales people to save cash. So don’t fork out for LinkedIn’s Sales Navigator Premium Package unless you absolutely have to. Here are some sales hacks that keep you using LinkedIn for free.
LinkedIn search for Job Title
Continue reading “LinkedIn Search Hacks For Fire & Security Sales – Don’t Waste Your Cash On Sales Navigator”