I shocked a prospective client last week. He had just realised how much money he had left lying on the table this year. All because his team were making proposals and quotes that never got acted upon.
How many quotes did you send out this year where they never replied… ?
£10k… £50k… £100k… worth?
What would happen for your business if you didn’t leave all that money on the table?
Have you noticed that, whilst they were happy to speak to you to arrange a site survey, modern buyers don’t want to be hassled about their decision to purchase until they have had a chance to weigh up their options?
Are you one of the few savvy Fire & Security Directors who sees the value in using LinkedIn to get in front of your ideal customers? Read on for my top 7 essential tips that will smash your previous efforts!
Continue reading “7 Essential LinkedIn Tips For Savvy Fire & Security Directors”
“LinkedIn’s crap,” a Fire & Security director told me. “It takes all day and doesn’t result in any worthwhile enquiries!”
Are you feeling the same frustration?
But why is that?
How many people who visit your website give you their contact information and become a lead? And, more importantly, how many of those leads actually become customers who give you their money?
For the Fire & Security directors we speak to, those statistics are the most frustrating thing about your website – whether you’re a local company or the largest of the national brands.
The vast majority of traffic that comes to your site does one thing.
It leaves, never to return!
So, what percentage of people who make it to your website become a lead and then a customer?
1 out of 1000? 1 out of 10,000?
The Lollies talk to a lot of Fire and Security company owners who are stuck!
Your business is not growing and you come to us with sad tales of website traffic that doesn’t produce the quality enquiries or the sales of alarm systems that you need.
Usually, you’re asking for a quote to build a new website, convinced that this is the answer…
You’ve just finished a great session with your board of directors and you’re buzzing over your company’s growth plans for the next three years.
To achieve your new financial numbers, one of your Goals for the next financial year is to make your website work harder and generate double this year’s tally of COMMERCIAL customers. Because, whilst domestic burglar alarms are your bread and butter, commercial intruder or fire alarm installations with ongoing maintenance contracts are where the real money is!
12 new business customers is a big ask
Using a free LinkedIn account to prospect for Fire and Security leads? The Lollies love helping sales people to save cash. So don’t fork out for LinkedIn’s Sales Navigator Premium Package unless you absolutely have to. Here are some sales hacks that keep you using LinkedIn for free.
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Some Fire and Security directors start their business using an Angel to provide them with a life-changing financial investment.
Lollipop began after an Angel invested something rather different. But his life was cut far too short. Here is the story: