“You Can’t Sell!”: Why Qualifying Sales Leads (and Disqualifying Bad Fits) is Your Real Superpower

It was after The Security Event, during a lively networking session. The wine and beer were flowing, the professional DJ was getting into his groove, and the thrum of chatter filled the air. In the middle of it all, a security business owner shouted at me over the noise:

“You’re lovely people… but you can’t sell.”

The comment caught me off guard. But what really struck me was this:
I had never actually tried to sell to him.

Continue reading ““You Can’t Sell!”: Why Qualifying Sales Leads (and Disqualifying Bad Fits) is Your Real Superpower”

A Decade of Security Website Design Proven to Generate Leads & Sales

Within a few weeks of our first security company website design going live, it generated a SALE worth £20k.

The normally dour Sales Director was positively glowing in his praise.

We had crossed the enquiry into the box and he had knocked it in! Continue reading “A Decade of Security Website Design Proven to Generate Leads & Sales”

Marketing At Halloween – How Dynamic Security Companies Can Sell More Burglar Alarms

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When was the last time you sat down and thought, “I’m going to do a blog post about Halloween to help my business!” Never? Probably… 

But tailoring the content you produce around public holidays such as Halloween and Christmas is something you should be doing to promote your business. 

I’m not suggesting you bring out a range of bat-shaped CCTV cameras… but instead, you need to think about what problems these different holidays and events can bring to your target audience and utilise this in one of Inbound Marketing’s favourite tactics – blog writing.

Continue reading “Marketing At Halloween – How Dynamic Security Companies Can Sell More Burglar Alarms”