I asked a Fire and Security director if his website was working for him. His reply:
“It had better be! I paid enough for it!”
Question – You don’t know if it is working… or not?
You pay your money to a web developer and he builds the most beautiful website you have ever seen.
And you sit back and wait for the traffic to rush in and the phone to start ringing. But it doesn’t!
What’s going on? You have built it and they are supposed to come!
Reality Check! This is not Kevin Costner in Field of Dreams!
Continue reading “3 Reasons Why Your Fire & Security Website Won’t Work Straight ‘Out Of The Box’”
Selecting the correct keywords can improve your Fire & Security website’s positioning in Google’s search results. So it’s a crucial part of your Digital Marketing.
But, hold your horses! Before we dig in, it’s important that you understand WHAT A KEYWORD actually is.
A keyword is the word or phrase used in a Google search.
It’s what your ideal customer is typing into their phone or computer.
It’s how they put their particular problem into words. And it’s what you want your website to be found for when someone makes that search. Continue reading “3 Things To Avoid When Choosing Keywords For Your Fire & Security Business”
Fire & Security is a very crowded market place! And you now know that it takes more than just word of mouth to keep the enquiries rolling in.
But how can you get your website in front of those people who are searching for the best way to protect their homes or business premises?
Continue reading “6 Scintillating SEO Tips for Security Companies – How To Get Traffic To Your Website”
A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.
But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It’s got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?
Many of the Fire and Security directors we talk to complain that their website isn’t generating the leads and enquiries they expected. But almost all of them fail to realise that they are suffering from bad website design.
The clue is in the job title – a web designer’s specialty lies in the design of the website. Now, don’t get me wrong, the design is a critical element that provides the first WOW! when a human arrives at your site. However, a sexy website does not automatically mean it is successful at generating enquiries and customers.
In fact, a bad website design often results in no visitors and no enquiries. Read our real life examples…
Continue reading “2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!”
You spent a fortune on a sparkly new website for your Fire and Security company. It looks fantastic. But you’re not getting the new customers you were expecting. Hey, you’re not even showing up on Google!
It’s beginning to look like it was an expensive mistake!
But all is not lost… This article looks at three ways Fire & Security businesses can make some straightforward adjustments to become more visible on Google.
Better visibility means more traffic. And more traffic means more leads. And more leads means more chances for your sales team to close customers who want fire protection of security systems.
Continue reading “3 Easy Ways To Attract Qualified Visitors To Your Fire & Security Website”