Category: social media

How To Create A Fire & Security Facebook Business Page When You Don’t Want To Use Facebook Yourself

Fire & Security directors often tell me that they hate Facebook. And that’s fine. But many of your potential customers are on Facebook! Not as their businesses but as themselves. To reach them, you need to have a Facebook Business Page. Whether you target home owners or business customers.

So here is the good news. You don’t have to be active on Facebook as yourself to get the benefits for your company.

Here’s our simple guide to how and why you should create a Facebook personal profile and then lock it down.

Continue reading “How To Create A Fire & Security Facebook Business Page When You Don’t Want To Use Facebook Yourself”

What Your Home Security Site Surveyors Should Say About Social Media

A potential customer contacted you to ask for a free home security survey. You’ve visited the property and been given a guided tour.

You’ve handed out lots of helpful tips on home security.

You will do everything you can to design a system to keep the family safe:

  • protect the vulnerable areas;
  • plan where the sensors should go to get the best coverage; and
  • work out where to site the cameras so there are no blind spots.

But you know that the thing that can make a home most vulnerable to a burglar is beyond your security equipment. Continue reading “What Your Home Security Site Surveyors Should Say About Social Media”