Unlocking Growth: The Role of Fire and Security Accreditations

We saw what you did there…. Set up your own business… but choosing not to get Fire and Security Accreditations.

A lot of Fire & Security engineers set up on their own because they know they can do a better job than their current employer.

In the beginning, they get a few jobs because they can charge less than a bigger company. These happy customers start recommending them.

The newbie Fire & Security company can also take on work subcontracting for bigger organisations. Continue reading “Unlocking Growth: The Role of Fire and Security Accreditations”

How Good Is The Part of Your Fire & Security Website That Does All of The Selling?

As part of my daily routine, I look at a lot of Fire & Security websites.

Many of them look very similar – stock images, we pride ourselves on our customer service, yawn, blah blah blah

But what I also notice is that there are lots of stripes

Some stripes have big text.

And some stripes have small text.

Why is the big print important on a Fire and Security website?

Continue reading “How Good Is The Part of Your Fire & Security Website That Does All of The Selling?”

What Google Sees When She Looks At Your Fire and Security Website

You know how cross you get when you see Fire and Security installations that are a mess?

People on LinkedIn had lots to say about the following two images showing terrible examples of Fire and Security installations:

Fire Alarm cable crochet

Callum of Aegis Security Solutions in Kent was livid about this fire alarm cable crochet.

And it’s easy to see why.

Especially as the customer had originally chosen a cheaper quote. And then called Callum to try to fix the mess they ended up with.

Scrambled Security Systems Continue reading “What Google Sees When She Looks At Your Fire and Security Website”

2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!

A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.

But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It’s got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?

Many of the Fire and Security directors we talk to complain that their website isn’t generating the leads and enquiries they expected. But almost all of them fail to realise that they are suffering from bad website design.

The clue is in the job title – a web designer’s specialty lies in the design of the website. Now, don’t get me wrong, the design is a critical element that provides the first WOW! when a human arrives at your site. However, a sexy website does not automatically mean it is successful at generating enquiries and customers.

In fact, a bad website design often results in no visitors and no enquiries. Read our real life examples…

Continue reading “2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!”