As part of my daily routine, I look at a lot of Fire & Security websites.
Many of them look very similar – stock images, we pride ourselves on our customer service, yawn, blah blah blah
But what I also notice is that there are lots of stripes
Some stripes have big text.
And some stripes have small text.
Why is the big print important on a Fire and Security website?
Continue reading “How Good Is The Part of Your Fire & Security Website That Does All of The Selling?”
Google Chrome is causing huge problems for some Fire and Security company directors. But most of you are completely unaware.
Here’s what you need to know. Picture the scene:
A home owner or the Responsible Person at a commercial company has gone onto Google to search out more information about CCTV cameras or fire alarms. This person who is making such a search is very close to being in the market to make a purchase.
Google shows your website at #3 on the first page of Google for their search. This potential buyer clicks on your link.
This new visitor lands on your site. They’re looking for a reason to work with you.
The first thing they see is a sign that says Not Secure
Here’s what this new visitor sees: Continue reading “How Your ‘Not Secure’ Website Is Destroying Your Security Company’s Chances on Google Search”
At Lollipop we make this internet thing work for the Fire & Security industry. This article and tells you how to succeed in such a crowded market. You’ll discover the single most important principle to get right for internet success. Apply it to win!
So how do Lollipop make the internet work for the crowded Fire & Security industry? Continue reading “Making the internet work for the Fire & Security Industry”
Up to 300 care homes are being sold off to independent or small group owners. They’re all going to need help with care home security and fire safety so get THEM to come to YOU!
Continue reading “How To Sell Fire & Security To Care Homes”
Michael is a FIre & Security company director. He contacted me to say:
All our work is through word of mouth and I want to expand. What can you do for me?
Word of mouth enquiries are great. They are really warm leads but they are only a small sub-section of your potential customers.
There is a whole raft of other people whose first port of call when they have a question is their PC, laptop or mobile phone.
So, Michael. If you’re relying solely on word of mouth to generate new work, you’re missing out on an 800lb gorilla of enquiries called Google.
But Fire & Security is a very crowded market place! Especially online.
So how can YOU get YOUR website in front of all those people who are searching for the best way to protect their homes or business premises? Continue reading “How To Get More Traffic To Your Fire & Security Website”
We talk to a lot of Fire & Security directors. You tell us that you are always looking for quick ways to generate more Traffic and Leads from your websites. It’s the best way to get new customers!
One of the latest options is to invest in a Google 360 Virtual Tour of your premises.
Google Virtual Tours are neither 3D nor video. They are Street View inside. Street View? Yes, you know when you look at Google Maps and you can place the little orange man onto an area and then see what it actually looks like there – from the satellite view.
These Virtual Tours give a 360 degree view of the inside of your premises. They look impressive. But is it worth the investment?
Lollipop answer the vital questions that Fire & Security professionals need to know.
According to a report by Ibis World for 2016/17, your Security Systems business is fighting with more than 1,950 others. But the prize is estimated to be worth just 46% of the sector’s £827m estimated value.
Why? Because the lion’s share will have been eaten up by the four largest players:
- ADT Fire & Security;
- G4S plc;
- MITIE Security Ltd; and
- Securitas Services Holdings UK Ltd
In the 21st century, it’s not enough to just turn up on the battlefield and wave a flag, you actually have to do some serious scrapping to get a piece of this lucrative pie. Sounds like it’s Battlestations!
Continue reading “Battlestations! Win With The Ultimate Fire & Security Marketing Weapon”
It happened again recently. The Managing Director of a Fire and Security systems installation company told me that he didn’t need any help with his website because it already got loads of traffic.
Sorry guys but, as he chundered on about how many people were visiting his website, I couldn’t help thinking about the proverbial “big sports car = small p***s” analogy.
Being a lady, I held my tongue and asked my default question in this scenario.
Continue reading “Is Your Fire & Security Website Traffic Only Boosting Your Ego”
You spent a fortune on a sparkly new website for your Fire and Security company. It looks fantastic. But you’re not getting the new customers you were expecting. Hey, you’re not even showing up on Google!
It’s beginning to look like it was an expensive mistake!
But all is not lost… This article looks at three ways Fire & Security businesses can make some straightforward adjustments to become more visible on Google.
Better visibility means more traffic. And more traffic means more leads. And more leads means more chances for your sales team to close customers who want fire protection of security systems.
Continue reading “3 Easy Ways To Attract Qualified Visitors To Your Fire & Security Website”