How Good Is The Part of Your Fire & Security Website That Does All of The Selling?

As part of my daily routine, I look at a lot of Fire & Security websites.

Many of them look very similar – stock images, we pride ourselves on our customer service, yawn, blah blah blah

But what I also notice is that there are lots of stripes

Some stripes have big text.

And some stripes have small text.

Why is the big print important on a Fire and Security website?

Continue reading “How Good Is The Part of Your Fire & Security Website That Does All of The Selling?”

How Your ‘Not Secure’ Website Is Destroying Your Security Company’s Chances on Google Search

Google Chrome is causing huge problems for some Fire and Security company directors. But most of you are completely unaware.

Here’s what you need to know. Picture the scene:

A home owner or the Responsible Person at a commercial company has gone onto Google to search out more information about CCTV cameras or fire alarms. This person who is making such a search is very close to being in the market to make a purchase.

Google shows your website at #3 on the first page of Google for their search. This potential buyer clicks on your link.

HURRAH!

This new visitor lands on your site. They’re looking for a reason to work with you.

BUT

The first thing they see is a sign that says Not Secure

Here’s what this new visitor sees: Continue reading “How Your ‘Not Secure’ Website Is Destroying Your Security Company’s Chances on Google Search”

Why You Are Haemorrhaging Your Fire & Security Leads To Your Competitors

If you slice your finger whilst carving the Sunday roast, you will probably talk yourself out of an A&E visit. But if it is bad enough you’ll finally take a cab to the hospital. Stumble in and show the receptionist your damaged digit. Then what happens?

She looks you up and down. You’ve just failed the crucial test but you don’t know it yet.

Then she gives you a form on a clipboard and points you to some vinyl-covered chairs. You’re one of a hundred other people with minor symptoms. With your one good hand, you complete the form and take it back to her.

She says: “Have a seat!” 

Three hours later you’re still sitting there waiting to see a doctor.

Suddenly, a guy staggers in with his hand gripping the side of his neck. Blood is spurting from his jugular through clenched fingers and splattering the wall. Continue reading “Why You Are Haemorrhaging Your Fire & Security Leads To Your Competitors”

Get ‘Face To Face’ With People Who Want Fire & Security Services

A Fire & Security director had been installing some CCTV cameras at the home of a very well known businessman.

During his tea break, the owner pulled our hero to one side. And asked :

“What’s the difference between a standalone CCTV system and one that’s remotely monitored?”

Our hero was very surprised that the owner did not know the answer.

But he was very happy to talk about it. They went to the businessman’s home office which had a whiteboard. That’s when our hero warmed to his task.

He started explaining and drawing diagrams. And was amazed at the effect.

“When you can see the people that you are presenting to are getting excited about what you are telling them……… wow what a buzz.”

BUT his website DOESN’T show those diagrams and explanations.

WHY NOT? Continue reading “Get ‘Face To Face’ With People Who Want Fire & Security Services”

Is Your Fire & Security Website Breaking The Rules?

There are lots of web designers starting up all over the country. This is great for Fire & Security professionals who want to buy based on price.

But, as you know from your own industry experience, the cheapest is not always the best.

Many of these companies are inexperienced. In both web design and business. Many do not know what is required by law for the websites of a limited company. Or to comply with GDPR.

They bash up a website quick as a flash. You, as the owner, are pleased at the speed and the price. But you don’t know that you could be breaking the rules.

Does your Fire & Security company’s name have Limited or Ltd at the end of it? You could be at risk.

How can you be sure that your website won’t get you into trouble?

Continue reading “Is Your Fire & Security Website Breaking The Rules?”

Are You A Serial Fire and Security Complainer? Is It Time to Change?

Do you find yourself regularly speaking to Fire and Security colleagues or leads who complain that they are extremely unhappy with their current situation… but when anyone suggests a solution, they always make the same excuses?

One moan I hear a lot is:

“Our Fire and Security website doesn’t get us any work.”

My response is always:

“But why do you think that is?”

4 reasons why your website might not be generating customers:

Continue reading “Are You A Serial Fire and Security Complainer? Is It Time to Change?”

2 Vital Website Metrics Your Fire & Security Business Needs To Master

You’ve just finished a great session with your board of directors and you’re buzzing over your company’s growth plans for the next three years. 

To achieve your new financial numbers, one of your Goals for the next financial year is to make your website work harder and generate double this year’s tally of COMMERCIAL customers. Because, whilst domestic burglar alarms are your bread and butter, commercial intruder or fire alarm installations with ongoing maintenance contracts are where the real money is!

12 new business customers is a big ask

Continue reading “2 Vital Website Metrics Your Fire & Security Business Needs To Master”