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Conversion Rate Optimisation [Infographic]

by Jo Shaer, on August 24, 2015

Conversion Rate Optimisation (CRO) is a figure that is becoming more and more important for business owners.

The conversion rate is the ratio of visitors to your website that become leads - exchange their contact details for a piece of helpful content and the ratio of those leads who are closed into paying customers by your sales team.

Increasing those ratios is now becoming a focal point for the efforts of many marketers.

Hubspot's industry standard for inbound marketing benchmarks the figures at 2% for visitors to leads and 5% for leads into customers.

However, many websites don't do anywhere near as well as that... whilst some will do considerably better.  Normally because the leads that go from marketing to sales are qualified (MQLs)

This infographic from Digital Marketing Philippines helps to identify elements of your website's sign up process that you can split test to try to increase these figures.

Conversion Rate Optimization 101 – Understanding CRO (Infographic) - An Infographic from Digital Marketing Philippines

Click below to find out more about how inbound marketing can help your business to improve its conversion rate optimisation.

 Digital Marketing For Manufacturers

 

Topics:Inbound MarketingLeads

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