People often tell me that LinkedIn is no good for growing Fire & Security companies. But that’s completely WRONG.
Here’s another top tip.
It’s from my fabulous sales coach, Rick Roberge – share your posts with your connections… and their connections!
Here’s an example of how you can get website enquiries through your interactions on LinkedIn.
1. The Lolly team wrote a fabulous blog post about Which Fire Extinguishers Do You Need on the Blake Fire & Security website. HubSpot automatically posts a link to it to Blake’s social media accounts, including their LinkedIn Company Page.
2. Because I follow the Blake Fire & Security LinkedIn Company Page, it appeared in my news feed too. I shared the post to my LinkedIn profile but, before I published, I also tagged Ian Blake (the MD) and Rory Foster (the Fire Alarms and Fire Extinguisher specialist at Blake’s) in my status update.
The tags make it simple for MY 2,500+ connections to easily access these experts on LinkedIn. This increases Ian and Rory’s visibility, but also makes it more likely that someone will click through to find out more about the practical help and advice they can offer on commercial Fire & Security. Great!
3. Now think about what would happen if I emailed or private messaged Ian and Rory and suggested that they SHARE the blog post with their LinkedIn connections?
But why would they do that, Jo?
Because this is where understanding the power and reach of LinkedIn is crucial.
According to this post, in 2017, the average person on LinkedIn was connected to around 400 people.
If Ian and Rory were to share the post = 2 x 400 = 800 more people seeing that update.
Grow your Fire & Security company by sharing on LinkedIn
But there are at least 25 employees at Blake Fire & Security. What if Ian asks them all to share the update with their connections?
That’s 25 x 400 = 10,000 people who might read that message.
How many of those 10,000 individuals will need an alarm system for their home and/or business?
Now imagine that I advised Ian and Rory, when they share my post, to add a note asking their connections to help spread the word about their expertise by SHARING the post with THEIR connections.
10,000 x 400 = 4 million people potentially seeing that update.
Now do you think it is a good idea to do more sharing on LinkedIn? If you make a status update, you should always ask your connections to share it with their connections…
How many more leads do you think you could get? And by how much do you think you could grow your Fire & Security business?
Need help using LinkedIn to grow your Fire and Security business?
I have been training Fire and Security directors on how to use LinkedIn for over a decade. Bite the bullet and take the plunge.
You’ll start to see success immediately.
Click here to find out more.