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Inbound Marketing Blog

How To Create A Good LinkedIn Profile

[fa icon="clock-o"] July 11, 2017 [fa icon="user"] Jo Shaer [fa icon="folder-open'] LinkedIn

If you're a Managing Director or Sales Professional who wants to know how to create a good LinkedIn profile that attracts your ideal customers and helps them to want to connect with you, read on...

How To Create A Good LinkedIn Profile.jpg

Create a LinkedIn profile- Get Started

If you don't already have a profile on LinkedIn, go to linkedin.com and complete the big form in the middle of the page.

You will need to provide:

  • First name
  • Last name
  • Email
  • Password (6 or more characters)

Click the green Join now button

LinkedIn may well take you on a tour that talks you through the different elements and allows you to complete it as you go.  Follow through and then come back to this point in our blog post to create a great LinkedIn profile rather than an average one.

How to create a good LinkedIn profile

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Click on your profile picture on the left hand side of the screen (or on your profile picture at the top right of the screen and click 'view profile') If you have not uploaded an image yet, you will have a graphic of a head.

FOR MOBILE APP - click on your profile picture at the top right of your screen

1. Upload a profile photo

A professional profile picture is a must. Something that makes you look approachable but serious enough to reflect that you are an expert in your field.  Click on the current image or the head graphic to upload. In this modern incarnation of LinkedIn, you can crop your image and add filters after you have uploaded it.

2. Your LinkedIn profile's  Headline & Summary

Click the blue pencil that's just right of your profile picture
You will see a pop up that contains lots of fields for you to complete, including your Headline and Summary.

Your headline is the first thing that any visitor looking at your profile will see. You have 120 characters to  attract your target customer. It's meant to grab their attention and create the curiosity to find out more.

Underneath that will be the name of your business - so don't repeat it in your headline - and where you went to school/college or Uni

Below that is your location and the number of connections that you have

The next thing that visitors will see is the first two lines of your Summary - about 200 characters on most screens but it will be less on mobile screens.  Try to use these words in conjunction with your Headline... so the theme continues on.

If you have some keywords or phrases that you know people use to search for the solution that your product or service provides, it's a good idea to include these in your Headline and Summary - as well as in the Experience and Skills sections of your profile.

share-profile-changes-on-linkedin.pngWhen you're finished, make sure the 'Share Profile Changes' is set to 'No' and click save (If you leave it on, it can be annoying for your connections

Make sure you click the big blue SAVE button.

3. Experience

Now scroll down to where the Experience section is

Click the plus (+) sign to add a new Experience - work position

Click the blue pencil to edit your existing Experience sections

FOR MOBILE APP - You have to tap the pencil first, then the plus sign

A pop up box will appear. Remember that only your first Experience entry will show in full. The rest will be collapsed. So make sure the first one is a good one. 

You have 100 characters in the Experience Title fields - use them wisely so they display not only your Job Title but highlight specific skills you used in that job.  Some gurus are saying that there is SEO value to be gained from completing these Title fields with keywords.

Think about what you want to say in the main body of Experience. What might a potential customer want to see? Only recruiters want to know about your skill as a sales person. Your target customer needs to know that you and your problems can solve their problems and pains.

Once you have completed each of your Experience sections,  make sure the 'Share Profile Changes' is set to 'No' and Click Save.

4. Skills

Scroll down to the Featured Skills & Endorsements section

Click 'Add a new skill' at the top right of the section or the blue pencil to edit your existing Skills

FOR MOBILE APP - You have to tap the pencil first, then a plus sign


Start typing a skill into the 'Skill (ex:Data Analysis) box
Click the skill when it appears, this will add the skill though you might not see it straight away if you already have a few skills.

Remember to use your keywords here too. Don't just get approved for the things that you do. Who wants to buy from someone who is good at Sales? The only reason for getting endorsed for that type of skillset is to attract recruiters.


Repeat this until you have a selection of skills
Choose the top three that you want to display as Featured Skills

Click the blue Save button


Complete every section of your LinkedIn profile.

How to make your LinkedIn profile stand out

Stand out for Humans

Have an interesting Headline and Summary, not just Owner, Name of Business.

Add multimedia like images, videos, pdfs or slideshare presentations wherever possible.  

In your Skills section, choose keywords that relate to the problems that you can solve rather than just the skills that you have. A prospect would rather buy from someone who has expertise in a solution for their problem than a good sales person.

Post great articles, images and updates that people will want to engage with.

Optimise Your Profile for LinkedIn

If you have some keywords or phrases that you know people use to search for the solution that your product or service provides, it's a good idea to include these in your Headline and Summary - as well as in the Experience and Skills sections of your profile.

Make sure that your multi-media files also have your keywords and phrases in their titles.

Include your keywords in the Job Titles in your Experience section.

Add your keywords as Skills - if this makes sense.

This all helps LinkedIn to understand who you are and what you do. Then she can show your profile to the connections in your 1st, 2nd and 3rd level networks who are making searches that require your solution.

Post great articles, images and updates that follow up on your keywords.

This will all help you to get found AND stand out.

Keep track of your connections and interactions

Now that you're starting to collect and interact with connections, you need to keep track of everything. Learn about how the free HubSpot CRM can make this a breeze.

free CRM

 

 

 

Jo Shaer

Written by Jo Shaer

If you want to grow your business by getting new customers, entering new global markets or increasing your reach on social media, you need to talk to Jo Shaer. She is a real person who cares passionately about the success of your business. Someone you can trust to do the right thing, not the easy thing. From small beginnings as a part time lollipop lady designing websites in her back bedroom, she has grown Lollipop to a limited company with its own office and 4 staff. And she did it using all the techniques that she employs successfully for her clients every day.

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