Is Your Fire & Security Company Getting In Your Face With Customers On All The Right Marketing Platforms?
by Jo Shaer, on November 17, 2019
Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their horizons. You would be amazed how much more you can learn when you're totally away from the office. And in completely different surroundings.
Perry is also big on getting more traffic and leads. And one of his foremost pieces of advice is:
Try to be in all four quadrants so you seem to be...everywhere...to your prospects.
Quadrants? What are you on about, Jo?
In the marketing world, there are four quadrants:1. Live - Audio/Visual
2. Live - Text
3. Recorded - Audio/Visual
4. Recorded - Text
Here are some of the most popular ad platforms in each one...
1. Live - Audio/Visual
2. Live - TextTwitter
3. Recorded - Audio/VisualEmail
Satellite Radio Ads
4. Recorded - TextYour Blog
Your Shopping Cart
Perry is not saying be on ALL of those platforms. But he is saying choose ONE from each quadrant.
Lollipop and the quadrants
So, for example, you will find Lollipop :
1. Speaking on the phone to people and doing live events wherever we can. This is the area where we are probably weakest!
2. Publishing and engaging on LinkedIn, Facebook and Twitter.
3. Sending nurturing and outreach emails to existing and new leads. Investing in ads on Google, Facebook and LinkedIn.
4. Blogging regularly and optimising our website to get seen organically on Google. We want to be seen by the right people for our chosen keywords. For example, lead generation for Fire & Security. We also run autoresponder emails to people who download our ebooks like this one.
Leads, leads, leads...
Phew that sounds like a lot of work! Do you really want to go find out where your Fire & Security company is weakest? And then put in the hard yards to fix it?
Lollipop is a lead generation company. It's our job to make sure our ads appear in all those quadrants. And to deliver leads to our waiting clients.
Better still, all our leads come with a BLACK BELT GUARANTEE
- Exclusive - the leads only get sent to you.
- Qualified - we ask a series of questions to ensure they meet your needs.
- No risk - if we don't deliver the agreed number of leads, we refund any shortfall.
Put yourself in the 'easy quadrant'!
Click the button below and choose Lollipop.