Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their horizons. You would be amazed how much more you can learn when you’re totally away from the office. And in completely different surroundings.
Perry is also big on getting more traffic and leads. And one of his foremost pieces of advice is:
Try to be in all four quadrants so you seem to be…everywhere…to your prospects.
Quadrants? What are you on about, Jo?
In the marketing world, there are four quadrants:
1. Live – Audio/Visual
2. Live – Text
3. Recorded – Audio/Visual
4. Recorded – Text
Here are some of the most popular ad platforms in each one…
1. Live – Audio/Visual
Retail
Blab
Conference Calls
Radio
Live Events
Face to Face
Phone
Instant Messages
Webinar
Periscope
Instagram – think Gary Vanerchuk’s $1.80 Instagram strategy
2. Live – Text
Twitter
LinkedIn
Pinterest
News
Blogosphere
Forums/Groups
SMS Text
Facebook
3. Recorded – Audio/Visual
Email
Facebook Ads
Instagram Ads
Google Ads
DVD
Display Network
iTunes
Apple TV
YouTube Channel
Games
Satellite Radio Ads
YouTube Ads
Software
Apps
Radio Ads
Podcasts
CDs
4. Recorded – Text
Your Blog
Google organic
Newspapers
Magazines
Catalogs
Amazon
Your Shopping Cart
Books
eBay
Wikipedia
Billboards
Banners
Print
Direct Mail
Paid Email
Affiliates
Autoresponder Emails
Perry is not saying be on ALL of those platforms. But he is saying choose ONE from each quadrant.
Lollipop and the quadrants
So, for example, you will find Lollipop :
1. Speaking on the phone to people and doing live events wherever we can. This is the area where we are probably weakest!
2. Publishing and engaging on LinkedIn, Facebook and Twitter.
3. Sending nurturing and outreach emails to existing and new leads. Investing in ads on Google, Facebook and LinkedIn.
4. Blogging regularly and optimising our website to get seen organically on Google. We want to be seen by the right people for our chosen keywords. For example, lead generation for Fire & Security. We also run autoresponder emails to people who download our ebooks like this one.
Can Lollipop help your Fire & Security business to get more leads and sales?
There is an easier way to get
The Right Message in front of
The Right Person at
The Right Time
Click the link to answer a few questions so we can see how best Lollipop can help. And then book your call.