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Is Your Fire & Security Company Getting In Your Face With Customers On All The Right Marketing Platforms?

by Jo Shaer, on November 17, 2019

Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their horizons. You would be amazed how much more you can learn when you're totally away from the office. And in completely different surroundings.

Perry is also big on getting more traffic and leads. And one of his foremost pieces of advice is:

Try to be in all four quadrants so you seem to be...everywhere...to your prospects.

Quadrants? What are you on about, Jo?

In the marketing world, there are four quadrants:

1. Live - Audio/Visual
2. Live - Text
3. Recorded - Audio/Visual
4. Recorded - Text

Here are some of the most popular ad platforms in each one...

1. Live - Audio/Visual

Retail
Blab
Conference Calls
Radio
Live Events
Face to Face
Phone
Instant Messages
Webinar
Periscope
Instagram - think Gary Vanerchuk's $1.80 Instagram strategy

2. Live - Text

Twitter
LinkedIn
Pinterest
News
Blogosphere
Forums/Groups
SMS Text
Facebook

 

fire-security-in-your-face-marketing-platforms

3. Recorded - Audio/Visual

Email
Facebook Ads
Instagram Ads
Google Ads
DVD
Display Network
iTunes
Apple TV
YouTube Channel
Games
Satellite Radio Ads
YouTube Ads
Software
Apps
Radio Ads
Podcasts
CDs

 

4. Recorded - Text

Your Blog
Google organic
Newspapers
Magazines
Catalogs
Amazon
Your Shopping Cart
Books
eBay
Wikipedia
Billboards
Banners
Print
Direct Mail
Paid Email
Affiliates
Autoresponder Emails

Perry is not saying be on ALL of those platforms. But he is saying choose ONE from each quadrant.


Lollipop and the quadrants

So, for example, you will find Lollipop :

1. Speaking on the phone to people and doing live events wherever we can. This is the area where we are probably weakest!

2. Publishing and engaging on LinkedIn, Facebook and Twitter.

3. Sending nurturing and outreach emails to existing and new leads. Investing in ads on Google, Facebook and LinkedIn.

4. Blogging regularly and optimising our website to get seen organically on Google. We want to be seen by the right people for our chosen keywords. For example, lead generation for Fire & Security. We also run autoresponder emails to people who download our ebooks like this one.

Leads, leads, leads...

lollipop-lady-circle-leadsPhew that sounds like a lot of work! Do you really want to go find out where your Fire & Security company is weakest? And then put in the hard yards to fix it?

Lollipop is a lead generation company. It's our job to make sure our ads appear in all those quadrants. And to deliver leads to our waiting clients.

Better still, all our leads come with a BLACK BELT GUARANTEE

  1. Exclusive - the leads only get sent to you.
  2. Qualified - we ask a series of questions to ensure they meet your needs.
  3. No risk - if we don't deliver the agreed number of leads, we refund any shortfall.

Put yourself in the 'easy quadrant'! 

Click the button below and choose Lollipop.

Find Out About Qualified Exclusive Leads

Topics:digital marketingfire & security

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