People on LinkedIn had lots to say about these two images:
Fire Alarm cable crochet
Callum of Aegis Security Solutions in Kent was livid about this fire alarm cable crochet.
And it’s easy to see why.
Especially as the customer had originally chosen a cheaper quote. And then called Callum to try to fix the mess they ended up with.
Scrambled Security Systems
Meanwhile, Tony from Wall 2 Wall Security in Heywood, Manchester had been asked to fix this security system.
And there was worse to come!
The original installer had talked such a good talk. So this homeowner had referred him to his neighbour as well.
You don’t have to be a Fire & Security professional to see that there’s a problem.
All fur coat and no knickers…
In my industry, it’s rather different.
Today’s modern website designs include stunning images which can hide a multitude of sins.
Every week, a Fire & Security professional on LinkedIn announces the launch of their new website. They are very proud and excited. And a lot more Fire & Security professionals leave comments about how great it looks.
Meanwhile, I am spitting feathers because I see a website that won’t bring new visitors and new leads 24/7… But you won’t see it unless you know where to look. As they used to say when I was a child: “It’s all fur coat and no knickers!”
And it’s hard to get photos that make it easy to see the problem.
Here’s the best that I can do.
It isn’t a visual smack in the face like the two examples from your industry is it?
But this simple error can be the difference between a website that gets enquiries and a website that doesn’t.
If you want to know the full story, book a call here
Is your Fire and Security website a hidden horror story?
As an amateur in the world of marketing, you see the pretty pictures and the long words. And you would think that your website is great. It shows that you sell Fire & Security equipment. Marketing – sorted!
But you don’t know what you don’t know.
Here’s a quick way for you to find out the truth about your Fire and Security website. Add your business name and URL to our Website Checkup tool. Your report will be delivered to your inbox in 10 minutes.
If you have ambitious growth goals for this year, you need green boxes to generate the Traffic, Leads and Customers your business needs.
Any red and amber boxes will tell you where your website is letting you down. And what needs to be fixed.
Click the image below to get your free website checkup.