What Google Sees When She Looks At Your Fire and Security Website


image-aegis-security-solutions-resizeYou know how cross you get when you see Fire and Security installations that are a mess?

People on LinkedIn had lots to say about the following two images showing terrible examples of Fire and Security installations:

Fire Alarm cable crochet

Callum of Aegis Security Solutions in Kent was livid about this fire alarm cable crochet. 

And it’s easy to see why.

Especially as the customer had originally chosen a cheaper quote. And then called Callum to try to fix the mess they ended up with.

Scrambled Security Systems


Meanwhile, Tony from Wall 2 Wall Security in Heywood, Manchester had been asked to fix this security system.

And there was worse to come!

The original installer had talked such a good talk. So this homeowner had referred him to his neighbour as well.

You don’t have to be a Fire & Security professional to see that there’s a problem.

All fur coat and no knickers…

In my industry, it’s rather different.

Today’s modern website designs include stunning images which can hide a multitude of sins. Especially if you don’t know what you’re looking for. Very much like the poor customers of those Fire and Security examples above.

Every week, a Fire & Security professional on LinkedIn announces the launch of their new website. They are very proud and excited. And a lot more Fire & Security professionals leave comments about how great it looks.

Meanwhile, I am spitting feathers because I can see what Google sees!

A website that won’t bring new visitors and new Fire and Security leads 24/7…

But you won’t see it unless you know where to look. As they used to say when I was a child: “It’s all fur coat and no knickers!”

And it’s hard to get photos that make it easy to see the problem.

how-to-spot-poor-fire-security-seoHere’s the best that I can do.

It isn’t a visual smack in the face like the two examples from your industry is it?

But this simple error can be the difference between a website that gets enquiries and a website that doesn’t

Is your Fire and Security website a hidden horror story?

As an amateur in the world of marketing, you see the pretty pictures and the long words. And you would think that your website is great. It shows that you sell Fire & Security equipment. Marketing – sorted!

But you don’t know what you don’t know. Or, worse still, what Google knows…


Ready to check whether your website is all fur coat and no knickers?

Just add your business name below for your free report on what Google sees.